Wrapbook has hired Jeff Caruso as its new senior vice president of studio sales and success.
The Hollywood payroll and production accounting platform has recruited the industry veteran from one of its chief rivals, Cast & Crew, where Caruso spent nearly 13 years and rose to general manager and head of sales for film, television and streaming.
Wrapbook launched in 2018 in an attempt to disrupt the hold that Cast & Crew and another longtime industry firm, Entertainment Partners, have maintained on the payroll and financial services space for decades.
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“The old ways of reconciling invoices and running production finance no longer keep up with the pace of the business,” Caruso said in a statement. “Wrapbook is solving the challenges I’ve seen firsthand — with next-gen technology, world-class service, and relentless innovation. This is where the industry is headed, and I’m thrilled to be on board.”
In his new role, Caruso will oversee the studio sales and success team, focused on expanding the company’s list of top clients and working on customer satisfaction.
Prior to Cast & Crew, Caruso worked as vice president of production finance at John Wick and Twilight production label Summit Entertainment. He previously worked on set on productions like The Prestige and Memoirs of a Geisha as an assistant production coordinator.
“Jeff is a production finance executive at heart who knows the challenges of this business inside and out,” Wrapbook co-founder and CEO Ali Javid said in a statement. “He’s the perfect leader to help studios evolve with the next generation of technology and service that is at the heart of Wrapbook.”
Though it started less than a decade ago with just three employees, Wrapbook has raised millions in financing since, from sources including former CAA head Michael Ovitz, Jeffrey Katzenberg’s WndrCo and Andreessen Horowitz. In 2024 the company raised $20 million from venture capital firm Bessemer Venture Partners, with leaders telling THR that year that the company valued itself at $750 million.
As of 2025, the company has roughly 350 employees and is based in West Hollywood and New York, though employees work remotely.