Attain is North America’s leading source for live purchase data, tracking $700B+ in real-world spend. 10M+ consumers choose to share their data through Attain’s suite of financial apps, unlocking real value in exchange for privacy-safe insights. With seamless access to custom audiences through our platform, activation across major media platforms, and white-glove support, Attain helps brands and agencies move faster—and market smarter. Outcomes, not just insights. In real time.
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In two weeks, the Digiday Media Buying Summit brings the industry together to tackle the forces reshaping media buying—AI, retail media, CTV, and evolving measurement. Jay Seaton and Andy Hyde will be on-site, sharing how outcome-based insights from real consumer data help agencies cut through the noise and drive clarity in a shifting market. Want to join the conversation? Book time with Attain here → https://hubs.ly/Q03LMBxN0
AI is transforming the workplace—shaping not just efficiency, but how teams connect, communicate, and create. In The Outcome's latest “How AI Will Change…”, Alena Morris, VP of Product Marketing at Kargo, shares how AI can democratize creative production, unlock deeper performance insights, and compress days of manual work into minutes—while reminding us that human oversight is essential for authenticity, trust, and impact. Read the full conversation here 👉 https://hubs.ly/Q03LxY-_0
In two weeks, Attain is bringing outcomes to Advertising Week. Our team—Jeff Zifrony, Vlad Strelsov, Dave Constantino, Jackie Carroll, Brenna Miles, Jake Engler, and Matthew Gordon—will be there to connect and share how real consumer data drives real results. Attending too? Book a meeting with us here: https://hubs.ly/Q03L1x4P0 See you in NYC! 🗽 #AWNEWYORK25 #AWNY
Sports bettors may hop from FanDuel to DraftKings to BetMGM chasing promotions and odds—but eventually, they consolidate. Attain’s platform captures that full picture: switching behavior, repeat spend, and where loyalty ultimately lands. And with high-value customers spending close to $13,000 a year, the outcome of these battles is worth billions. Who will come out on top in this high-stakes loyalty race? Read more here: https://hubs.ly/Q03KQq200
Next week we’ll be joining innovators, retailers, and brands at Groceryshop—where the future of grocery and retail media is defined. Anthony Ward and Nick Ayala will be on site and would love to connect. Ask them how opted-in consumer data can drive real results for advertisers, or book a meeting in advance here: https://hubs.ly/Q03KBq0R0
Teamwork, fresh ideas, and a little Texas adventure—our annual Attain offsite in Austin had it all. These gatherings remind us what makes Attain thrive: our people, our ideas, and our culture. We’re grateful to our speakers—Ajinkya (Jinx) Joglekar (Growth Stack Commerce), Laurie Gallien Miller (PMG), Kandace B. (Initiative), Willie Jackson (Starcom), and Rose Tagas (IPG Mediabrands)—for sparking conversations that will guide us forward, and to Christophe Fox for adding a little magic along the way. Most importantly, thank you to our team—for showing up with curiosity, embracing one another, and leaning into the culture that makes Attain strong. Your dedication and energy are what turn moments like this into momentum for the future. From thought-provoking sessions to armadillo racing and lasso throwing, this offsite was a true celebration of creativity, connection, and the people who make Attain, Attain.
As programmatic evolves, so do the expectations for accountability. Join Jake Engler, Emma Southard, and Brenna Miles at AdExchanger's Programmatic I/O in New York to see how permissioned, consumer-sourced data powers outcome-based measurement that goes beyond impressions and clicks. Book a meeting with the team here: https://hubs.ly/Q03K1gWY0
Big news: Attain has partnered with Acxiom to power Interpublic Group (IPG) with daily, live purchase data giving teams the ability to build audiences, refine targeting, and improve campaign performance for their clients. Our CEO Brian Mandelbaum put it best: “This partnership with Acxiom marks another key milestone in Attain’s mission to connect media with real-world results… It is a win for both marketers and consumers.” Read the full announcement here: https://hubs.ly/Q03JXRv-0 Jackie Carroll Ben Kartzman Brian Mandelbaum Vlad Strelsov Martin Wexler
The Outcome’s latest edition of “How AI Will Change…” dives into one of the biggest shifts in marketing today: the redefinition of creative and personalization. By breaking down production barriers, AI is making it possible to generate content at speed and scale—pushing personalization to new heights. The question isn’t if creativity will change, but how quickly teams can adapt to this new reality. We spoke with David Berkowitz—marketing tech veteran, founder of AI Marketers Guild (AIMG) and Serial Marketers, and now Chief Community Officer at Marketecture Media—about what this means for brands competing for attention. Read the full conversation here 👉 https://hubs.ly/Q03JQGDS0