Join Burson at the industry’s most pivotal events in October as our leaders redefine how brands engage in an always-on world! Learn more about our panels below: Reputation is Earned: The Connection Between Reputation and Culture Blackweek | Tuesday, 10/7 Asia’s Power Pivot: Managing Reputation in a Shifting Geopolitical Order PRAXIS (Earned First) | Tuesday, 10/14 Influencer Marketing Is the New Media PRWeek PRDecoded | Thursday, 10/16 The Great Rewiring: Gen AI, Jobs & Skills Oxford Generative AI Summit | Tuesday, 10/16 CCOs Unplugged: Ask Me Anything Athar Festival | Tuesday, 10/21 Navigating the Dimensions of Modern Influence The Spirit of Tomorrow: Crafting Connection in an AI-Driven World WPP Stream AI | Thursday, 10/23 Connect with us: burson.events@bursonglobal.com | bursonglobal.com/events Jeff Marshall Cristen Spivey Tina Mulqueen Douglas Dew Vikki Chowney Kate Joynes-Burgess Chad Latz Lucy Harvey (Cope) Taj Reid Allison Spray Michelle Hutton #Blackweek2025 #PRAXISAPAC #PRDecoded #OxGen25 #AtharFestival #WPPStream
About us
Burson is the global leader in communications, purpose-built to create value for our clients through reputation. We reinvent how reputation creates competitive advantage for our clients, so they can lead today and far into the future.
- Website
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https://www.bursonglobal.com/
External link for Burson
- Industry
- Public Relations and Communications Services
- Company size
- 5,001-10,000 employees
- Headquarters
- New York
- Type
- Public Company
Locations
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Primary
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New York, US
Employees at Burson
Updates
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Global Chief Financial Officer Stacey Ryan Cornelius participated in the Women Leaders CONNECT 2025 Women in Leadership Series, joining a virtual fireside chat on how transparency can drive influence, shape behavior and build trust across teams. Watch below! 👇 #ExecutiveLeadership #StrategicInfluence #WLCLeadershipSeries
Earlier this week, Stacey Ryan Cornelius, Global CFO at Burson, led "Create Champions and Lead with Presence" for our 2025 Women in Leadership Series. In this short clip, Stacey shares how she’s used strategic transparency to build champions in the C-suite, cultivate trust, and lead transformative change with authenticity. This session is part of Women Leaders CONNECT’s exclusive leadership series, designed for women navigating complex leadership challenges. 🎥 Watch the clip. Access full recordings. Join the community: https://lnkd.in/eivc6fNs #ExecutiveLeadership #StrategicInfluence #WLCLeadershipSeries
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Allison Spray (Chief Data & Intelligence Officer, EMEA) collaborated with industry leaders to share insights on how AI is transforming brand-consumer connections, an area where Burson's own AI solutions come into play. Sonar uses AI and ML to effectively analyze wherever the conversation is happening, including audio-visual content; while Decipher helps predict the potential for impact, believability and virality - in seconds. Discover how WPP's unique "brains" are fundamentally changing how we understand and engage with human behavior: https://lnkd.in/evfdD94D
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Our Global Chief Executive Officer Corey duBrowa sat with Heidrick & Struggles's Paula Davis on their Leadership Podcast for an insightful discussion on how corporate communications leaders can harness AI for their business with Burson's Reputation Capital, a first-of-its-kind AI-powered technology and consulting solution designed to turn your reputation into a competitive advantage. Listen below! 👇
I had a great time chatting with my friend and former client Paula Davis for a Heidrick & Struggles master class on all things AI and communication. We talked about how communicators can and should be using AI – especially cognitive AI - to help their companies and clients proactively identify and manage issues including mis- and disinformation, improve outcomes and maximize impact by building their reputations in the midst of such turbulent times. We also talked about the skills needed for this new era, which is less a technical conversation than a pragmatic one centered on applying AI to any given profession. And I was grateful to have the opportunity to share how Burson is using our latest innovation, Reputation Capital, to connect drivers of reputation (quality of products and services, leadership and financial performance, etc) to specific business outcomes such as stock price, sales or purchase intent – to quantify the value of reputation. AI is the next frontier and it’s time for communicators to get up to speed and on board. The opportunities to improve your work, your business outcomes and your value to your organization are endless. And we're just getting started. #AI #Leadership #Reputation https://lnkd.in/gKXkAKCk
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🎮 With 3.3 billion gamers worldwide generating more revenue than sports, music and entertainment combined, understanding this community is no longer optional—it's essential. The keys to success: authenticity, exclusive access, consistent presence and genuine appreciation of gaming culture across all segments—from professional streamers to casual players. And don't overlook indie gaming communities—they offer some of the most valuable partnership opportunities in the space. Dive deeper in our full report on navigating the gaming ecosystem: https://lnkd.in/eQ5vB3JT Jennifer Jones Freddy Davies Mark Patrick Hamill Emma Franklin-Wright Diana Chica
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Last night's PRSA-NY Big Apple Awards was one for the books! Our Global CEO Corey duBrowa presented the Harold Burson Award and John W. Hill Award to two outstanding industry professionals: Jon Harris (EVP, Chief Communications and Networking Officer, Conagra Brands) and Barby K. Siegel (Global CEO, Zeno Group)! In addition, huge shoutout and congratulations to GCI Health who won two awards for their work and their 15 Under 35 winner Autumn Blackmon-Burk! Congratulations to all and what an incredible night of recognition! 💛 👏
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Esports are transforming global communications and, with 540M+ viewers and $70M prize pools, this isn't just about gaming—it's a cultural revolution reshaping how brands connect with Gen Z. Having witnessed this evolution firsthand, Maan Dalghan (Regional Director of Sports & Entertainment, Gaming & Esports, MENA) offers valuable insights on navigating this new landscape where athletes are brands and teams are media platforms. Read more: https://lnkd.in/e5JqvBjB
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Our Global Chief Financial Officer Stacey Ryan Cornelius joined NYCPA - The New York State Society of CPAs's CEO Calvin Harris Jr., CPA on the Trusted Professional Podcast! Listen below! 👇
New episode of the Trusted Professional Podcast is out! 🎧 This week, Calvin Harris Jr., CPA sits down with Stacey Ryan Cornelius, Global CFO at Burson. With 30 years of experience in entertainment, media & communications, Stacey is a results-driven leader, licensed CPA and CMA, and a champion for transformation, innovation, and diversity. In this conversation with Calvin, Stacey shares insights on how often is too often to change roles, and why loyalty has to go both ways. Listen to the full episode here 👉 https://lnkd.in/g8w-rNrx
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Paris tops the 2025 Ranking of Sports Cities🥇 We're thrilled to announce that Paris has secured the #1 spot in our 2025 Ranking of Sports Cities for the third year running! Its strategic activation of the 2024 Summer Olympic and Paralympic Games legacy has solidified its position as a global sports destination. Los Angeles (2nd) and New York (3rd) demonstrate the undeniable momentum of sport in the U.S., driven by major upcoming events such as the FIFA World Cup 2026 and the 2028 Olympic Games. 𝐊𝐞𝐲 𝐭𝐚𝐤𝐞𝐚𝐰𝐚𝐲𝐬 𝐟𝐫𝐨𝐦 𝐭𝐡𝐞 𝐫𝐞𝐩𝐨𝐫𝐭: 👉The Olympic lifecycle effect: rise, peak, decline, recovery 👉Major international events boost profiles of North America’s sports cities 👉Investing in women's sports is a strategy that pays off 👉Diversification beats one-off events for sports tourism 👉AI is reshaping the sports landscape See the full report for all 100 cities and in-depth analysis of these transformative trends: https://lnkd.in/d3WHSj_q #2025SportsCities #SportsRanking #Paris2024 #LA2028 #NYC
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A new chapter begins for GCI Health, a Burson Group company, in its evolution as a health impact agency purpose-built to realize the future of health. Health impact has never been more critical for healthcare brands to help them break through and translate their innovation into better health outcomes. When we deliver meaningful value to people's lives, we're also building stronger brands and reputations for clients. See more below.
The actions we take today will determine the future of health. That’s why communications and engagement that drive tangible impact – not impressions – are so important. We’re thrilled to unveil our refreshed brand identity, building on our legacy of driving meaningful outcomes: 𝘎𝘊𝘐 𝘏𝘦𝘢𝘭𝘵𝘩 𝘪𝘴 𝘢 𝘩𝘦𝘢𝘭𝘵𝘩 𝘪𝘮𝘱𝘢𝘤𝘵 𝘢𝘨𝘦𝘯𝘤𝘺 𝘱𝘶𝘳𝘱𝘰𝘴𝘦-𝘣𝘶𝘪𝘭𝘵 𝘵𝘰 𝘩𝘦𝘭𝘱 𝘤𝘭𝘪𝘦𝘯𝘵𝘴 𝘳𝘦𝘢𝘭𝘪𝘻𝘦 𝘵𝘩𝘦 𝘧𝘶𝘵𝘶𝘳𝘦 𝘰𝘧 𝘩𝘦𝘢𝘭𝘵𝘩. Together, we have evolved our work and expanded our capabilities to meet a changed world and ensure innovation continues to break through. Learn more here https://gcihealth.com/. #healthcare #healthcommunications #futureofhealth #healthimpact