DKC

Brands that want to stay relevant and profitable can’t afford to overlook Gen Alpha. These tech-savvy, culture-shaping 8-to-14 year olds are already influencing nearly half of their household spending, making them a powerful force in today’s consumer landscape. That’s why we call them The Gateway Generation. Check out our latest report on all things Gen Alpha: https://lnkd.in/gvhXb9Nc #GenAlpha #MarketingTrends #FutureConsumers #ConsumerInsights #BrandStrategy

I didn't know it when I first applied to the J School, but the UW-Madison School of Journalism and Mass Communication would go on to have a transformative impact on my college and subsequent professional career. The classes I took and the professors who taught them made me a better writer and a more critical thinker. They cleared a path for me to write for the college paper and the alternative weekly in Madison. They provided a support network and were fine when I abandoned them after graduation to go work in policy and politics for the first decade of my career - they probably knew I'd be back... One of those professors was the outstanding Kathleen Bartzen Culver who I've stayed in touch with through the long years (sorry to age us, Katy) and who happens to be the current director of the school. I'm so grateful to be joining the UWSJMC's Board of Visitors and looking forward to helping the J School as it continues to educate some of the finest future journalists, communicators, marketers and advertisers in the business (including some at DKC!). https://lnkd.in/ehXb_3cM

Summer might be over, but trends are still coming in hot 🔥 Our current fave? Gap Jeans x Katseye 👖 ✨ The campaign is everywhere — and if you haven’t seen it yet, you must be living under an Anthropologie decorative rock… Catch this and more in our September Gen Z Trends Report 👉 Read the full report below!

DKC joined More Perfect to launch In Pursuit — a groundbreaking new project with Substack bringing together presidents, first ladies, historians, and journalists to share lessons from 250 years of American history. Check out the The New York Times article of In Pursuit’s National Launch. https://lnkd.in/eVAqASCW

Adage reporter Gillian Follett featured insights from DKC Analytics’ Gen Alpha Report in her recent story on the massive “Sincerely, Yours” event at American Dream mall 📊 As Follett highlighted, Gen Alpha already wields $101B in purchasing power and influences 42% of household purchases—underscoring why this digital-native generation is reshaping the future of consumer behavior. We’re proud to see our research sparking conversations at the intersection of creators, culture, and commerce! Read our 2025 report 📖 https://lnkd.in/gvhXb9Nc Read the full article 🔗 https://lnkd.in/eVAdAW3X

Today marks the release of our new report, “Alpha Rising: The World’s Gateway Generation Is Already in Charge,” exploring how Gen Alpha is already shaping what families buy, watch, and try. Key insights include: • 96% influence family purchases via social or friends • 76% say their opinions shape what families buy and try • 35% already use AI for advice or personal chats The second annual report is the culmination of the USC Annenberg School for Communication and Journalism X ACC Think Tank, a months-long directed research course that brings together industry leaders at ACC with graduate students at USC Annenberg. Read the full report here: https://lnkd.in/ennXn-5e

Our Gen Alpha Insights on the Gateway Generation has been named a finalist in Ragan’s Zenith Awards in the Reports category! From digital-native behaviors to the cultural codes they’re rewriting in real time, our Gen Alpha report unpacks what brands need to know to connect with this generation. Read our 2025 report here 📖 https://lnkd.in/gvhXb9Nc #ZenithAwards #GenAlpha #FutureOfComms #DKC #PR #PublicRelations #Reporting

As August winds down, our feeds definitely didn’t 😅 While The Summer I Turned Pretty reignited the Team Conrad vs. Team Jeremiah rivalry, pajama-core blurred the line between sleepwear and streetwear, and “Performative Males” became the month’s most memeable archetype… Read the full August Trend Report here! ⬇️

The headline said it best! #DKCClient HotelTonight is meeting travelers where they are, offering unbeatable deals and last-minute flexibility. HotelTonight General Manager Ron Sandel spoke with PYMNTS about their new perk offering 10% back in Airbnb credit, how they’re adapting to shifting consumer behaviors, their recent partnership with fellow #DKCClient Thumbtack to help homeowners tackle projects with ease, and more. Read more: https://lnkd.in/gtKmpgxt 

Our President, Matthew Traub talked with NYSE TV about Gen Alpha (think it's too soon to talk about them? Think again!) At DKC we're calling 8-14 year olds the Gateway Generation. Some quick facts about our influential youth: · directly spend over $100 billion · influence their families' brand decisions · have changed their parents' consumption habits Be sure to download our full report to learn more about this impactful generation: https://lnkd.in/gvhXb9Nc