Fintel Connect

Nicky Senyard, Danielle Lauzon, and Hanna Camello Dandanell just got back from Affiliate Summit East in New York. Here's what the industry is talking about right now: 🔹 Affiliates continue to be the gatekeepers of AI search. More than half of citations in AI-generated answers come from a small set of review and affiliate sites. If your brand isn't mentioned in those articles, you're effectively invisible in AI results. 🔹 95% of AI citations come from third-party sources, not a brand's own site. Off-page presence is what drives AI visibility, not your homepage. 🔹 AI search rewards freshness. Top-cited pages are often updated within the last 13 weeks. This is not a set-and-forget channel. 🔹 Attribution isn't solved yet. The practical approach: add an open-text "How did you hear about us?" field to your forms, layer in survey data, and build a conservative internal influence metric now rather than waiting for perfect measurement. 🔹 Affiliates are moving beyond last-click. In longer buying cycles, they're being treated as mid-funnel advocacy channels and sales extensions, with compensation shifting toward flat fees to reflect that role. If you want to know where to start, audit what AI prompts your brand shows up for, then make sure your owned content describes you consistently so AI tools understand who you are. #ASE2026 #AffiliateMarketing #FintelConnect

Many financial brands often ask us: what are competitors paying to acquire customers? The better question is, "What business outcome are we optimizing for?" Our 2026 CPA Guide to Affiliate Customer Growth in Financial Services dives into the key signals reshaping acquisition economics across the U.S. and Canada: 🔹 Consumers are increasingly starting financial research in AI tools and those tools favor content that's already trusted, which is largely affiliate content 🔹 Trust is becoming a monetizable asset and affiliates are building answer engine optimization (AEO) sponsorship packages 🔹 The brands sustaining campaign performance aren't just outbidding competitors. They're improving the product itself: stronger welcome offers, lower qualification barriers, sharper positioning. Higher CPA payouts alone are losing their power to secure placement. The full report breaks down the complete set of drivers behind 2026 CPA movement. Get the guide 👉 https://lnkd.in/gWtemt9a #FinancialMarketing #AffiliateMarketing #FintelConnect

Many financial brands often ask us: what are competitors paying to acquire customers? The better question is, "What business outcome are we optimizing for?" Our 2026 CPA Guide to Affiliate Customer Growth in Financial Services dives into the key signals reshaping acquisition economics across the U.S. and Canada: 🔹 Consumers are increasingly starting financial research in AI tools and those tools favor content that's already trusted, which is largely affiliate content. 🔹 Trust is becoming a monetizable asset and affiliates are building answer engine optimization (AEO) sponsorship packages. 🔹 The brands sustaining campaign performance aren't just outbidding competitors. They're improving the product itself: stronger welcome offers, lower qualification barriers, sharper positioning. Higher CPA payouts alone are losing their power to secure placement. The full report breaks down the complete set of drivers behind 2026 CPA movement. Get the guide 👉 https://lnkd.in/gWtemt9a #FinancialMarketing #AffiliateMarketing #FintelConnect

Congratulations to our CEO Nicky Senyard has been shortlisted for Executive of the Year at the Finovate Awards 2026. 👏 In a field of fintech leaders, this recognition reflects what Nicky has built over 25 years in performance marketing: a company that made sustainable affiliate growth possible for financial institutions operating in highly regulated environments, a team that consistently delivers measurable results, and a leadership model that develops people alongside products. Nicky's achievements include: 🔹 Building Fintel Connect into the only affiliate marketing platform, network, and agency built exclusively for financial services and enabled growth for over100+ banks, credit unions, and fintechs across North America 🔹 Championed the development of Fintel Check, automating up to 90% of content monitoring for financial brands 🔹 Named Industry Legend at the 2025 Global Performance Marketing Awards 🔹 Developed leaders who deliver, including Danielle Lauzon, Digiday's 2026 Rising Finance Leader Congratulations, Nicky! 🎉 #FinovateAwards #Fintech #FintelConnect

Affiliate Summit East starts now!🗽 Nicky Senyard, Danielle Lauzon, and Hanna Camello Dandanell have landed in New York and are excited to connect with the people shaping affiliate marketing. If you're at ASE this week and want to talk customer acquisition, affiliate strategy, or what's shaping the industry heading into 2027, find us on the floor or send a DM. #ASE26n #AffiliateSummitEast #FintelConnect

📢 Just released: the only 2026 affiliate cost per acquisition report designed for financial services. Banks, credit unions, and fintechs always ask us what other brands are paying for customer acquisition. But the more important question is what business outcome you're actually optimizing for. Our latest report, 2026 Cost Per Acquisition (CPA) Guide to Affiliate Customer Growth in Financial Services, answers both. Drawing on proprietary benchmarks from thousands of financial affiliate campaigns across the U.S. and Canada, this report covers: 🔹How AI-driven discovery is reshaping affiliate visibility and what that means for acquisition costs 🔹 CPA benchmarks across banking, investing, lending, business, and insurance products 🔹 Three principles top brands use to sustain CPA performance over time 🔹 The five most common CPA mistakes limiting brand growth If affiliate partnerships aren't part of your acquisition strategy yet, you're leaving growth on the table. Get the guide 👉 https://lnkd.in/g_6k-sU2 Carlos Caro Ron Shevlin Nicky Senyard Hanna Camello Dandanell Danielle Lauzon Yvette Edsall Alexa Logan Elise Jung Rachel O'Brien Melissa Chungfat Caoimhe Ryan Jason Ngo Rohit Sharma Sydney Ko Fariba Mowlazadeh #AffiliateMarketing #FinancialMarketing #FintelConnect

We're heading to Affiliate Summit East next week in New York! ✈️ ASE brings together 4,500+ advertisers, publishers, networks, and tech suppliers for two days of partnerships, insights, and conversations on where the industry is headed. Nicky Senyard, Danielle Lauzon, and Hanna Camello Dandanell will be on the ground July 27 and 28 tuning into what's impacting affiliate, customer acquisition, and performance marketing. If you're in financial services and want to talk growth, affiliate partnerships, or what's impacting growth strategies heading into 2027, come find us. See you there! #ASE2026 #AffiliateMarketing #FintelConnect

📢 One day left to register! If you want to grow affiliate revenue in Canada, 30 minutes tomorrow could change how you approach the Canadian market. 📅 Wednesday, July 22 at 10:00 AM PST | 1:00 PM EST Finder, FinlyWealth, and Fintel Connect will get into what actually works in Canada, including where affiliates are seeing the strongest revenue opportunities across credit cards, banking, travel rewards, personal finance, and fintech. 🔶 Cameron M., Director of Performance, Loyalty and Retention (US and CA), Finder 🔶 Abid Salahi, Co-Founder and CTO, FinlyWealth 🔶 Alexa Logan, Senior Manager, Network Growth and Activation, Fintel Connect Can't make it live? Register anyway and we'll send you the recording. Sign up here 👉https://lnkd.in/gT_RRApk #AffiliateMarketing #FintelConnect #FinancialMarketing

The panel didn't hold back. Here's what came out of it. Danielle Lauzon sat down with John Hanley, Carlos Caro, and Amanda Share to dig into why so many financial marketing teams struggle to connect spend to real business outcomes. A few things worth reading if you own growth, acquisition, or marketing ROI at a bank, credit union, or fintech: 🔹 A 177% ROI figure means little to a banking executive who thinks in deposit growth, not marketing math 🔹 Cutting CPA at all costs can shift audience quality in ways that hurt you months later 🔹 If lead volume spikes and you can't immediately explain why, investigate before you celebrate 🔹 Brand building often makes bottom-of-funnel channels look like the hero when the brand did the hard work 🔹 Direct mail may be your most undervalued channel because the last touchpoint always gets the credit The full recap breaks down what each signal actually means and what to do about it. Read it here 👉 https://lnkd.in/gtnKEccq #AffiliateMarketing #FintelConnect #FinancialMarketing

Growing affiliate revenue in Canada looks different than you might expect. Next week, we're breaking down exactly what works. 📅 Wed, July 22 at 10:00 AM PST l 1:00 PM EST Finder, FinlyWealth, and Fintel Connect will share what it actually takes to grow through affiliates in the Canadian market, from content compliance and rewards language to how top affiliates are positioning themselves to win brand partnerships. 📈 Industry experts: 🔶 Cameron M., Director of Performance, Loyalty and Retention (U.S. and CA), Finder 🔶 Abid Salahi, Co-Founder and CTO, FinlyWealth 🔶 Alexa Logan, Senior Manager, Network Growth and Activation, Fintel Connect Whether you're already operating in Canada and want to grow revenue, or you're a U.S. affiliate evaluating expansion, walk away with a clearer picture of what it actually takes to win. Can't make it live? Register anyway and we'll send you the recording. Sign up here 👉 https://lnkd.in/gT_RRApk #AffiliateMarketing #FinancialServices #FinancialMarketing