Hotwire

Marketers, AI search is here, and it’s changing how your audience finds you. In our latest blog, we highlight 5 key questions every marketing and comms leader should be asking when planning for their next campaign or fiscal year plan. Think: 🔎 Is your brand showing up in AI answer engines? 🧠 Are your narratives still relevant? 📈 Are you tracking how your audience is actually searching today? If you’re not sure, our team helps brands get clear on what’s working, what’s not, and how to stay visible in a world where AI is rewriting the rules. 📖 Check comments to explore these questions and more: https://lnkd.in/eGqJxUiZ

AI search is changing how B2B buyers discover solutions. We're excited to see our EVP of Innovation & Technology moderating this must-attend panel at B2B Marketing Leaders Forum | Singapore | 8-9 October 2025 with Ben Munroe and Nicholas Kontopoulos. Looking forward to them unpacking: - What’s actually happening with AI search - How marketers can stay visible in an AI-first world - The unique APAC challenge of global control vs. regional needs Register below! ⬇️

The government shutdown just furloughed two-thirds of CISA's workforce. Organizations that rely on government threat advisories are now operating blind. And adversaries are already taking notice. For cybersecurity comms leaders, this is a critical moment to position your experts as trusted voices, not with noise, but with genuine guidance and threat intelligence sharing. Read More: https://lnkd.in/eS8VG7vJ #CISAFurlough #CybersecurityRisk #TrustedVoices

🏆 Shortlist Shout Out at the AMEC Awards 2025!  🏆 We’re thrilled to share that Hotwire has taken home two AMEC Measurement and Evaluation shortlist spots, including one for Best Use of New Technology in Communication Measurement for our groundbreaking work with Pure Storage. Faced with the rise of AI-powered search and the shift to “zero-click” discovery, Pure Storage partnered with Hotwire to uncover how AI answer engines cite their content, which sources influence buyer behavior, and optimize for AI-driven discovery. Thank you, AMEC, for recognizing work that demonstrates the impact of communications in the age of AI, and to the Hotwire team for leading with innovation and expertise. #AMECAwards #HotwireSpark #AIVisibility

PR’s new front door is moving from Google search to the AI answer box. And that shifts the PR job from “get the clip” to “get cited.” That’s how GEO (generative engine optimization) is changing the landscape: make sure your experts, facts, and reporting are the sources AI portals pull into their summaries. Influence the answers, influence discovery. I’m digging into all of this in an upcoming Hotwire webinar, PR in the AI Era, with a crew I’m genuinely pumped about: Meredith Klein (she/her), an entrepreneurial force who can turn media chaos into crisp strategy; Olivia Fajardo, whose IPR research lens keeps us honest about what actually works; and Matt Oakley, a builder who translates analytics and AI into programs that move the needle. Here's a taste of what we’ll cover: 📡 How earned signals become answer signals, and why PR is uniquely positioned to shape them 🔎 Practical GEO moves for comms teams: source pages, quotable facts, FAQs, and “evidence trails” AI can cite 📊 Measuring impact when clicks are scarce but citations compound authority 📅 Tuesday, Oct 21, 11 a.m. ET • Hosted by Hotwire. Details and RSVP are just below. #AI #PublicRelations #Communications #HotwireWebinar

Is your PR strategy ready for the AI era? 🚨 Mark your calendar for October 21 at 11AM ET—Hotwire is bringing together leading voices in PR and AI for a timely deep dive into how artificial intelligence is transforming Public Relations, featuring insights from Pete Pachal, Meredith Klein (she/her), and Olivia K. of the Institute for Public Relations. As AI transforms how audiences discover and engage with brands, PR professionals have the opportunity to lead the charge in AI-driven storytelling, strategy, and measurement. Join and learn: - How AI is reshaping the PR landscape and what it means for the future of the discipline - Actionable strategies PR professionals are taking now to adapt and lead the way - Ways PR teams can optimize content for AI to increase visibility across AI platforms and effectively measure impact within AI-driven tools 👉 Save your spot: https://lnkd.in/eAUFQvC3

What happens when AI becomes a decision-maker? On October 16 at 11am EDT / 5pm CET, join Hotwire and the House of Beautiful Business for a virtual session with business leaders and AI experts, exploring how AI is redefining agency — our ability to act and influence outcomes. As we move into an Agentic AI era, leaders face a pivotal question: Who (or what) gets to decide? During this open discussion, we will explore: - The shift in strategic power between humans and machines - How leaders can harness AI “super tools” to expand their own agency - New research into Agentic AI and the future of work A unique opportunity to interact with renowned global thought leaders in AI and tech.     🗓️ October 16  🕚 11am EDT / 4pm GMT / 5pm CET  🎟️ Click the link in the comments to reserve your free spot now #AgenticAI #FutureOfWork #AILeadership

Hotwire teamed up with IQM Quantum Computers to launch one of the most historic Series B announcements the quantum space has ever seen – and we made sure the story landed exactly where it needed to: front and center in the U.S. media. This raise broke records across Europe, Finland, and the Nordics — but the real goal was making waves in the U.S. market. Our team built a strategy that delivered: 🗞️ Coverage in The Wall Street Journal (yes, digital and print!) 📈 30+ U.S. articles and counting 🎤 Interviews lined up with Barron’s, NYSE Morning Show, and more We’re proud of the collaboration, the hustle, and the impact. This is what happens when smart consulting meets flawless execution. Check out the announcement in The Wall Street Journal digital edition: https://lnkd.in/eGUM-zsQ

We’re excited to announce that Qualtrics, the creator of the Experience Management (XM) category, has selected ROI·DNA, a Hotwire Global company, as their global digital advertising partner. With in-region experts and proprietary AI tools, ROI·DNA will help them accelerate growth and deepen engagement worldwide. This partnership reflects what makes Hotwire Global unique: combining tech-forward approaches with local expertise to deliver bold, measurable outcomes at global scale. Link in comments to know more 💬 #Hotwire #ROIDNA #Qualtrics #ExperienceManagement #DigitalAdvertising

Last week, our very own Joanne Denyeau joined media leaders at Axios Media Trends Live in New York City. From FCC Commissioner Anna Gomez spotlighting the “weaponization” of agency authority to PBS CEO Paula Kerger’s optimism about the future of public media, the conversations captured a pivotal moment for the industry. The event was full of key insights and a reminder that the media landscape is always shifting and it's crucial for us to keep up.