Interdependence

Consumer brands, your annual reminder: If you’re waiting until October or November to start your holiday PR, you’re already too late. We’re already getting media requests from top-tier outlets, and between now and Black Friday, about 5% of opportunities will close every week. Due to the volume of content created, holiday coverage has a particularly long lead time. Gift guides, seasonal TV segments, influencer content - if you want PR to support critical Q4 sales, it's time to get started! #PRStrategy #ConsumerBrands #HolidayMarketing #EarnedMedia #Q4 #BrandVisibility #GiftGuides

Two years. That’s all it took for the number of traditional journalists to be cut in half. And yet—thanks to AI-driven search—earned media has never been more valuable. Why? Because when AI scrapes the internet to answer questions, it pulls from credible, published sources. The brands showing up there become the authority. But here’s the catch: More competition. Less space. Smart marketers aren’t just fighting for dwindling column inches. They’re expanding where they show up—meeting audiences where they get their news today: podcasts, newsletters, substacks, social media channels. This is the new earned media mix. It’s faster-moving, more fragmented and far more direct in how it builds authority. The brands that adapt will win. The rest will become a relic of past relevance. Is your brand focusing on new media? #PR #publicrelations #earnedmedia #AISearch

At Interdependence, we believe the future of PR lives at the intersection of tech, humanity and strategy. AI shouldn’t replace human creativity; it should supercharge it. That’s why we built Interviewed, our proprietary platform that flags cultural trends in real time, so our team can act at the moment of peak relevance, not after. Because when you pair smart tech with even smarter humans, you impact outcomes. Grateful to Newsweek for naming us a 2025 AI Impact Award winner for Best Outcomes in Digital Media & Arts. You can read our feature here: https://lnkd.in/gCCif-t4 #AIimpact #PRtech #EarnedMedia #AIandHumans #StrategicCommunications #Interdependence

Smart, creative, relentless? You’ll fit right in. At Interdependence, we move at the speed of culture—and we’re hiring the kind of minds that keep up. Here are a few 🔥 open roles: ▸ Manager, Operations & Marketing (*NEW ROLE*; 3+ YOE, Chicago or Milwaukee preferred; highly organized and efficient project manager; work with and learn from the amazing Lauree Frechette) ▸ Sr. Director, B2B Tech PR (12+ YOE; AI, emerging tech or enterprise tech exerience required; collaborate and be inspired by Julie Ferris-Tillman, Ph.D.) ▸ Sr. Director, Health PR (*NEW ROLE*; 12+ YOE; consumer health or healthcare experience required; join a growing team led by the best, Lindsey Rathjen) ▸ Account Supervisor, Consumer PR (*EXPANDING TEAM*; 8+ YOE; Chicago or Milwaukee preferred; consumer product, travel or entertainment experience required; opportunity for travel; be mentored by the best in the biz, Geetha (Natarajan) Kerlin and Molly Bell) All roles are *fully remote*; opportunity for team meet-ups in many major markets including Chicago, Milwaukee, NYC, LA, Florida, Texas and more; smart, kind and collaborative team. Looking for other open roles or want to apply for future openings? 👉 Full job descriptions: Interdependence.com 👉 Apply here (general inquiries): https://lnkd.in/gjqXwZgf 👉 Questions? recruiting@interdependence.com #NowHiring #PRJobs #MarketingCareers #TechPR #ConsumerPR #HealthcarePR #AgencyLife #Interdependence #B2B #B2C

Some of today’s best-performing B2B brands feel more like DTC. Notion. Atlassian. Deel. They’re designing LinkedIn carousels, infographics, and explainer threads like they're selling sneakers—not software. Why? Because B2B buyers are still people. And people scroll past PDFs but pause for scroll-stopping visuals. What are some of your favorite B2B campaigns? Share in the comments.

AI-generated influencers aren't futuristic anymore. Major brands are testing virtual creators to deliver 24/7 content—compliant, consistent, and scalable. In niche categories, it’s a cost-effective way to show up at scale. At the same time, the creator economy was built on trust and authenticity. So, what happens when the content is notably... fake? Will audiences continue to engage? What's your take on AI creators?

66% of searches now end without a click. What shows up instead? AI-generated summaries. And those are pulled from third-party content—earned media, social media, credible reviews. If your brand isn’t shaping the narrative there, it may be losing influence. PR isn't just brand awareness. It's now AI discoverability.

Due to team member promotions, the consumer team at Interdependence is #hiring an Account Supervisor, Public Relations. This team works across consumer products, travel and entertainment brands. We're looking for a results-driven PR professional with deep roots in consumer PR, working knowledge of affiliate programs and experience with integrated campaigns like events, influencer marketing and social media. If you're smart, strategic, creative, driven to win for our clients and our team, we would love to meet you. Fully remote. Regular opportunities to connect with the team for co-working days in Chicago or Milwaukee. Fun, kind and collaborative team. Who do we need to know? Is it you? APPLY HERE: https://lnkd.in/gNKNMF_k #PR #PRJobs #Chicago #Milwaukee #Interdependence #RemoteJob

Interdependence is hiring. We’re a bold, ideas-first firm redefining the future of PR, marketing and strategic communications. Fully remote, creatively fearless, and relentlessly strategic. If you thrive in a collaborative environment where sharp thinking meets big ambition, we want to meet you. Here are a few of our priority roles right now: 🔻 UX / UI Designer (Freelance) Help us evolve our digital tech experiences with clean, intuitive design that supports how today’s communicators actually work. 🔻 Director, Paid Media Lead paid strategy across search, social, and programmatic. You’ll own results and unlock growth through smart spend, crisp creative, and relentless testing. 🔻 Senior Account Executives & Account Executives, PR • Professional Services: Elevate visibility for law firms, finance, consulting, and emerging B2B brands. • Consumer: Drive earned media for fashion, beauty, lifestyle, travel, food & bev, and entertainment brands. This is your chance to work with a sharp, kind team that delivers big impact for some of the most compelling brands. If you're a fit for any of the above OR you'd like to be considered for future open roles: recruiting@interdependence.com **US OR CANADA ONLY* #Interdependence #Hiring #RemoteWork #UXDesign #PaidMedia #PublicRelations #AgencyJobs