PRNEWS

AI is flooding workflows with what HBR calls “workslop”—polished but hollow output. Journalists say many pitches feel formulaic, eroding trust in PR. The flip side? Authenticity wins. The Reading Rainbow reboot chose a social-media-loved librarian as its new host—a nod to the power of community-driven storytelling. 👉 PR leaders: Use AI as a tool, not a crutch. Keep your stories human and credible. Read the full PR Roundup here: https://buff.ly/ibKs1og

We’re proud to announce the launch of PRNEWS’ Purpose & Impact Awards. This newly revamped program combines the best of our Impact Communications Awards and Nonprofit Awards—recognizing the campaigns and teams driving progress in equity, sustainability and social good. ✨ From ESG to DEI, from nonprofit partnerships to employee culture—this program puts a spotlight on the most meaningful work in communications. 📅 Early Deadline: October 17 🔔 Set Reminder: https://lnkd.in/ePAXvF7w 🔗 Learn more and enter: https://lnkd.in/ee6WWTd8 #PRNEWSAwards #ESG #SocialImpact #Sustainability

🔜 Event alert: Our own Content Director Kaylee Hultgren will be speaking at DPAA's Global Summit on Oct. 14 at Pier Sixty. Don't miss this engaging fireside chat with Marc Jacobs' CMO Kristin Patrick about how digital and the real world intersect in today's marketing universe. Use discount code CMN175 when registering at https://lnkd.in/eHgYu862. See you there! https://lnkd.in/ecMmumcy https://lnkd.in/ecMmumcy

As AI becomes more common in newsrooms, simply disclosing its use is not enough to maintain credibility. Many media outlets, most recently Business Insider, are integrating AI to cope with shrinking resources—but if AI replaces, rather than supports, the human elements of storytelling, audiences will notice. What can communicators learn from this? Read the full article here: https://buff.ly/3X5iOXI

🚨 Crisis Comms in the AI Era 🚨 From AI-driven crises to data disasters, PR pros face a new risk landscape. Here are some of the takeaways from our latest Brand Reputation and Crisis Comms in the AI Era workshop: 💡 Experts like Sarah Evans (@ZenMedia) and Gab Ferree (@OffTheRecord) use AI to build “synthetic war rooms” to stress-test crisis plans. 💬 Chelsey Korman (@Demandbase) and Liv Allen (@Codeword) explain why strategic honesty is your most powerful tool in navigating breaches and leaks. Swipe for more! 👉 Missed it live? Don’t worry—watch the full event on demand here: https://buff.ly/i0yAeKy

Every week, PRNEWS rounds up developments that are worth your attention. This time around—PR lessons from Kimmel’s comeback monologue, evolving podcast pitching norms, and a provocative spin on AI with BrutalGPT. Here’s what stood out: 🎙️ Lesson from Kimmel’s monologue His return to air after a controversy shows the stakes of tone, empathy and clarity. Authenticity can rally audiences — but it’s also a tightrope. 🎧 The continuing case for podcasts PEW’s recent data confirms that over half of U.S. adults listened to podcasts in the past year, with many turning to them for news. 🤖 BrutalGPT—turning the “too nice” AI narrative on its head Agencies Talent and PRHub flipped the script by launching a fictional “evil twin” ChatGPT — a version that tells it like it is. 🔗 Dive deeper in the full piece: https://buff.ly/XexGON1

✨ What really happens at the coveted Platinum Awards Gala? • Step-and-repeat glam • Exclusive photo + video lounges • Industry interviews in our Comms Corner • A sold-out room of 450+ PR pros (a.k.a. the room to be in) • Winners revealed live—from cutting-edge campaigns to the industry’s top leaders and teams This isn’t just another awards night—it’s the celebration shaping the future of PR. 🚨 Only 49 tickets remain. Once they’re gone, they’re gone. Secure your spot now ➡️ https://bit.ly/472AqUe #PRNEWSAwards #PlatinumAwards #CommsCorner #PRLeadership

Gov. Gavin Newsom’s recent social surge shows that going viral can be engineered. Since mid-June, his X following has jumped 450%, powered by bold all-caps posts, AI memes and even satirical merch. For PR and communications pros, the lesson isn’t to copy the tactics—but to ask: Does this align with our values? Do we have the team + cadence to sustain it? How do we keep credibility while experimenting? Virality isn’t luck—it’s a strategy. The challenge is balancing bold moves with trust and authenticity. Learn more: https://buff.ly/dmAa7o7

⏰Time is running out! The PRNEWS Content Marketing Awards close tomorrow—this is your last chance to showcase your team’s creativity and impact. ✔️ Gain industry-wide recognition ✔️ Position your brand as a leader in PR content marketing ✔️ Unlock exclusive exposure through PRNEWS media and events Don’t let your best work go unnoticed. Submit your entry now and claim your spotlight. 👉Enter Now → https://bit.ly/3Vn2qe9 Final Deadline: Friday, September 26 | 11:59 PM ET #ContentMarketingAwards #PRNEWSAwards #ContentMarketing #ContentStrategy

Reputation has risen to the utmost importance within the world of communications. And the challenge today is not just spotting risk but understanding how it is shaped across digital platforms and AI answer engines. In a recent PRNEWS piece, Michael Brito, Global Head of Data + Intelligence at Zeno Group, examines: *The new shape of reputation risk *The blind spot in traditional monitoring *GEO—and REO as reputation multipliers And much more. Scroll through these slides to read the highlights. Join author Michael Brito at the PRNEWS event “Reputation Intelligence: Tools to Track, Measure & Predict Brand Risk” on Sept. 24 as he expands on these ideas and shares practical strategies with other industry leaders. https://buff.ly/Nb8vaP2