PRovoke Media’s cover photo
PRovoke Media

PRovoke Media

Internet Publishing

New York, NY 23,329 followers

Global PR news, insights & intelligence. Previously known as The Holmes Report.

About us

PRovoke Media produces content across multiple platforms, delivering the most sophisticated reporting and analysis of public relations trends and issues, along with an extensive global footprint of events and awards. Founded in 2000, the media company has two core objectives. First, to inspire public relations professionals to deliver on the promise and live up to the ideals of the discipline by working in a way that delivers sustainable competitive advantage to their employers, demonstrates genuine commitment to the needs of an organization’s stakeholders, and adheres to the highest ethical standards. We do this by providing intelligent and insightful analysis the critical issues facing the profession and by challenging practitioners to consider the broader implications of their actions. Second, to elevate the status of the discipline by proving to senior executives that public relations is a mission critical management function that can deliver extraordinary business value by aligning the behaviour of an organization with the expectations of its stakeholders, and by demonstrating to the wider public that public relations can and should serve as an advocate for more responsible business practices. We do this by showcasing best practices and rewarding exceptional work with awards and recognition and by fearlessly calling out practices that do not adhere to the highest ethical standards. Previously known as The Holmes Report, PRovoke Media's products include : - provokemedia.com, which provides an unparalleled range of knowledge, analysis and insight into the public relations, along with our longform Premium Content offering — analyzing the issues, challenges and opportunities facing the business and the practice of public relations - PRovoke's Global PR Summit, the definitive forum for the global PR industry - The SABRE Awards, the world’s largest and most sought after public relations awards competition

Website
https://www.provokemedia.com
Industry
Internet Publishing
Company size
11-50 employees
Headquarters
New York, NY
Type
Privately Held
Founded
2000
Specialties
Editorial, Public relations, Journalism, Events, Publishing, and Digital

Locations

Employees at PRovoke Media

Updates

  • Discover the stories behind the world’s 40 best PR campaigns at the Global SABRE Awards and Summit. #PRovokeINSPIRE

    View profile for Paul Holmes

    Founder at PRovoke Media

    Our Global SABRE Awards will recognize the 40 Best Public Relations Campaigns of the past year, and the next day our Global Summit will give the organizations and agencies who created those campaigns a platform to showcase their work, and explain the journey from insight to impact. Hear from the clients and their agency partners about the most celebrated public relations work of the past 12 months at PRovoke/INspire. https://lnkd.in/eqBRBXmD

  • View organization page for PRovoke Media

    23,329 followers

    PRovoke Media launches the first-ever MENAT SABRE Awards - and hosts the Africa SABRE Awards in South Africa. These new and returning competitions will spotlight the best PR work from two of the most dynamic communications markets in the world. As Paul Holmes, founder of PRovoke Media, notes: "It was increasingly obvious that the Middle East, where public relations is flourishing as never before, deserved a place on the global stage." Key deadlines for both awards: ·       Early deadline: October 13 ·       Late deadline: November 10 (additional fee applies) The 2026 Africa SABRE Awards will be presented in Johannesburg on March 17–18, 2026, alongside the PRCA’s African Conference.

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  • We’re excited to launch Davis+Gilbert’s 2025 Public Relations Industry Survey, in partnership with PRovoke Media. This annual survey captures key benchmarking data on financial performance, AI, DE&I, talent, M&A, and emerging client services - insights that shape discussions at the PRovoke Global Summit and our forthcoming Industry Trends Report. - It takes just 10 minutes to complete. - Survey closes October 3. - All responses are strictly confidential. Take the survey now: https://lnkd.in/eBgUu_aT Your input helps define the future of PR - thank you for contributing.

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  • One week until our North American In2 deadline!!! Content? Craft? Creatvity? Disruption? Data? Diversity? If you're leading in any of these areas, send us your best.

    View profile for Paul Holmes

    Founder at PRovoke Media

    The real Creative Agencies are the ones that use all channels--paid, earned, shared, owned--to deliver their messages to the intended audience. Only PR agencies do this, using experiential, digital and social, and traditional media--all supported by robust data and analytics--to solve their client problems. That's the range of craft our Innovation SABRE Awards recognize. If you're in North America, send us your most creative content, your most disruptive work.... https://lnkd.in/eaBvxNG7

  • Did you hear the news? PRovoke Media is launching its first-ever Middle East, North Africa, and Turkey SABRE Awards competition! At the same time, PRovoke Media is partnering with the Public Relations & Communications Association for its 2026 African SABRE Awards competition. “The SABRE Awards have long-established competitions focusing on North America, EMEA, and the Asia-Pacific,” says Paul Holmes, founder of PRovoke Media and chair of the SABRE judges. “More recently, we have added competitions for Africa, India and South Asia, and Latin America. It was increasingly obvious that the Middle East, where public relations is flourishing as never before, deserved a place on the global stage. 𝐄𝐚𝐫𝐥𝐲 𝐃𝐞𝐚𝐝𝐥𝐢𝐧𝐞: October 10, 2025 𝐋𝐚𝐭𝐞 𝐃𝐞𝐚𝐝𝐥𝐢𝐧𝐞 (𝐰𝐢𝐭𝐡 𝐟𝐞𝐞): November 10, 2025 Submit your entries below. Link in the comments. #SABREAwards #PR #MENA #PRovokeMedia #ProvokeNews

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  • PRovoke Media has announced the 40 Best Public Relations Campaigns in the World for 2025. The 40 campaigns, selected from among the more than 5,000 entries in PRovoke’s SABRE Awards competitions in North America, Latin America, EMEA, Africa, the Asia-Pacific, and South Asia, will all receive Global SABRE Awards at our upcoming Global Summit in Chicago, November 3 and 4 (tickets in the link in the comments) The 40 campaigns are drawn from a wide range of markets, from the US and the UK to South Africa and Peru, and from a wide range of agencies—including giant global firms and local boutiques—as well as from in-house corporate communications teams. https://lnkd.in/dvAeueGd #PR #PublicRelations #ProvokeMedia

  • A rare chance to learn how the CEOs of the 4 largest public relations firms in the world see the future of our profession. Paul Holmes in conversation with Corey duBrowa Richard Edelman JJ Carter and Susan Howe at our PRovoke Global Summit in Chicago, November 3 and 4.

    View profile for Paul Holmes

    Founder at PRovoke Media

    To kick off our PRovoke Global Summit in Chicago (November 3 and 4) I will be on stage with Corey duBrowa Richard Edelman and Susan Howe -- the CEOs of the world's three largest public relations agencies -- to discuss the various challenges facing our profession at a time of unprecedented complexity. From geopolitics to social division, from AI to a shifting media landscape, attendeed will come away with a deeper understanding of what the future holds and what it means for our discipline. https://lnkd.in/en-e5CHh

  • “True creative agencies need to do many things well.” – Paul Holmes The 2026 Innovation SABRE Awards are now open for entries. This year’s competition celebrates the full breadth of modern PR — from content creation and AI-driven insights to data, analytics, and progressive agency leadership. Late deadline: October 6 Showcase your mastery of the craft and join the industry’s most innovative voices. Enter here: https://lnkd.in/dc6jf9S7

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  • Podcast: News Influencers’ Role In Shaping Public Opinion In our latest podcast, we take a look at a new breed of digital journalists, dubbed news influencers, their role in disseminating information and how (and why) communicators can best engage with them.

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  • Long overdue launch of our Middle East, North Africa, and Turkey SABRE Awards, celebrating the best work from one of the world's most dynamic regions for PR. Our latest African SABRE competition is also open for entries. Showcasing the best work from both regions on the global stage.

    View organization page for PRovoke Media

    23,329 followers

    Exciting news! PRovoke Media is launching its first-ever Middle East, North Africa, and Turkey SABRE Awards competition! At the same time, PRovoke Media is partnering with the Public Relations & Communications Association for its 2026 African SABRE Awards competition. “The SABRE Awards have long-established competitions focusing on North America, EMEA, and the Asia-Pacific,” says Paul Holmes, founder of PRovoke Media and chair of the SABRE judges. “More recently, we have added competitions for Africa, India and South Asia, and Latin America. It was increasingly obvious that the Middle East, where public relations is flourishing as never before, deserved a place on the global stage. 𝐄𝐚𝐫𝐥𝐲 𝐃𝐞𝐚𝐝𝐥𝐢𝐧𝐞: October 10, 2025 𝐋𝐚𝐭𝐞 𝐃𝐞𝐚𝐝𝐥𝐢𝐧𝐞 (𝐰𝐢𝐭𝐡 𝐟𝐞𝐞): November 10, 2025 Submit your entries below. Link in the comments. #SABREAwards #PR #MENA #PRovokeMedia #ProvokeNews

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