Shorty Awards

Another game-changer enters the 2025 Creators of the Year roster! Meet Hafu Go, Edutainment Creator of the Year 🏆. From wild experiments to jaw-dropping stunts, Hafu turns learning into an adventure for over 15M followers and 5B views worldwide. 👉 See Hafu in person and celebrate the impact he’s making at the 10th #ShortyImpact Awards on Nov 18 at The Belasco in LA: https://lnkd.in/ePd7fVKA 👉 Learn more about Hafu's work: https://lnkd.in/eVtVyRSA

Carrying Forward Dr. Jane Goodall’s Legacy Yesterday, the world mourned Dr. Jane Goodall, a pioneer whose work reshaped how we see animals, the planet, and ourselves. Her influence went far beyond conservation, inspiring storytellers and changemakers to ask bigger questions about responsibility, humanity, and hope. Her legacy reminds us that shaping a better world doesn’t end with one generation. It’s a baton we all carry. Dr. Goodall’s work proved change is possible. Now, it’s on us to carry her legacy into the next Decade of Impact, and prove that change is inevitable. Read more: https://lnkd.in/e23gJZhS Photo credit: The Jane Goodall Institute

A big thanks to Net Influencer for including me in their roundtable discussion on YouTube’s Dynamic Ad Insertion! Here's what I think: 💡 Great opportunity for creators to resell their back catalog. No re-editing videos or losing monetization opportunities. 💡 Outdated ads will decrease: New ads can be dynamically placed in older content that’s still getting views! And when it comes to brand deals: ➡️ More creative and pricing options, brands can choose placements not just in new uploads, but also in older videos (often at a lower fee). ➡️ Imagine pushing ads across an entire creator’s video library, not just the latest content. ➡️ Better performance insights, especially from past videos that continue to perform. Some challenges may arise -> mismatched ads with older content, regional compliance issues, etc. If well executed = real moonshot for creators and marketers alike 🚀 👉 Check out what other industry leaders are saying about this shift: https://lnkd.in/guZPFVHx Kudos to all the experts who joined the discussion: Sarah McNabb, Andy Cloyd, Andrew Goldsmith, Kevin Lenhart, Monica Khan, Mel Tsiaprazis, Rodrigo Abdalla 🔜 VidSummit, Eric Bogard, Max Fleming, Michael Kuzminov, Danielle Pederson, Vahag Karayan, Tony Carne, Jake Kitchiner, Paul Sampson, Brandon Pourmorady, Andrea Sarhis, Ahad Khan, Alex Hilburn, Aurélie (Lili) Sauthier, and Stephen Titus. #CreatorEconomy #InfluencerMarketing #ContentStrategy #NetInfluencer

📣 Announcing the 2025 Creators of the Year We’re excited to kick off the announcements with Xyla Foxlin — Creator of the Year: Mental Health. An engineer, pilot, and advocate for mental health in STEM, Xyla uses storytelling and initiatives like Reinvented Magazine and #PrincessesWithPowerTools to inspire the next generation of innovators. 👉 Meet Xyla in person and celebrate her impact at the 10th #ShortyImpact Ceremony on Nov 18: https://lnkd.in/ePd7fVKA 👉 Learn more about Xyla's work: https://lnkd.in/eKJNR2iV

🎉 10 Years of Impact, One Unforgettable Night Join us on November 18, 2025, at The Belasco in LA to celebrate a decade of the Shorty Impact Awards. This milestone evening will bring together creators, brands, and nonprofits for a night of performances, conversations, and connections you won’t want to miss. Hosted by Jonathan Higgins, Ed.D., with red carpet interviews by Goldie Chan, the night features live performance by Infinite Flow Dance, book signings, and more. 👉 Get tickets: https://lnkd.in/ePd7fVKA #shortyimpact

🐋✨ What does progress sound like? At Worth’s #TechonomyImpact 2025, our panel “From Moonshots to Movements: Master the Algorithm of Progress” explored how science, storytelling, education, and policy come together to drive change. One highlight was hearing David Gruber share about Project CETI (Cetacean Translation Initiative)’s work to decode whale communication, literally giving voice to sperm whales. It’s a powerful reminder that groundbreaking science, when paired with compelling storytelling, can shift culture, policy, and markets. Check out how sperm whales socialize in Dominica (credit: Amanda Cotton). Listen closely — this is the language of progress ⬇️

Yesterday at Worth Media Group #TechonomyImpact, our Managing Director Junmian Sun had the privilege of moderating the panel “From Moonshots to Movements: Master the Algorithm of Progress”. Together with an inspiring group of leaders, David Gruber, Project CETI (Cetacean Translation Initiative), Alexander Lazarou, Getty Images, Meredith McDermott, NYC Public Schools, and Jennifer Williams, EdD, Take Action Global, we explored how bold ideas evolve into lasting impact. Key themes from the conversation: ✔️ Science into Movements: How groundbreaking research, like decoding whale communication, gains traction through storytelling. ✔️ The Storytelling Multiplier: Why images, narratives, and education are critical to inspire action beyond data points. ✔️ Smart Adaptation: How policy, markets, and schools can separate headlines from real impact. ✔️ Partnerships at Scale: How collaborations across sectors unlock innovation and accelerate progress. A huge thank you to our panelists for bringing such diverse perspectives and actionable insights on how to scale good intentions into real-world results. #shortyawards

The 10th Shorty Impact Awards judges are here to spotlight work that led with purpose and delivered impact. Featuring: Angela Matusik, A.M. Stories Simge Weinling-Dogrular, pladis Global Rob Drury, Cartwheel and Co. Marketing #ShortyImpact

The true power of advertising isn’t just in grabbing attention, it’s in starting conversations that matter. At our recent Fireside Chat moderated by Shorty Awards Managing Director Junmian Sun, Cedric Devitt, CCO at Cheil USA, shared why pushing cultural boundaries can spark dialogue that outlasts the campaign itself, and often leads to something even more powerful than the work alone. #ShortyAwards

Without ambition, even the most talented teams can lose their edge. At our recent Fireside Chat moderated by Shorty Awards Managing Director Junmian Sun, Adam Gloo, Chief Creative Officer at Barbarian, shared how he’s building a culture in today’s hybrid world that keeps ambition alive. From sparking inspiration across teams to pushing beyond “just execution,” he broke down why ambition is the driving force behind truly standout creative work. #ShortyAwards