Who are the Most Attractive Employers in Turkey 🇹🇷 ? Find out today! We have just released the ranking of the Most Attractive Employers among both young professionals and students in Turkey. Gain access to: ✅ The Most Attractive Employers in Turkey ✅ Trends in AI adoption and its impact on the workplace ✅ Shifting career expectations and salary demands across students and professionals Check out the rankings and insights here 👉 https://bit.ly/4mgQkiO #UniversumRankings #TalentTrends
Universum
Market Research
Empowering employers with data-driven insights to attract, engage, and retain the right talent
About us
At Universum, we lead the evolution of Employer Branding by delivering unparalleled talent research and strategic advisory services. As part of the DUBAG Group, we operate in over 15 countries and collaborate annually with more than 1,000 universities, alumni groups, and professional organizations across 20 markets. Our Mission We help ambitious employers attract the right talent for their business success. By fostering environments where employees thrive, we empower organizations to build cohesive communities of motivated individuals who share common values and goals. For us, it’s not about “top talent” but finding the right talent tailored to each organization’s needs. Our Story Founded in 1988 in Stockholm, Sweden, Universum began as a student project to bridge the gap between talent and employers. From our first survey—published in national press—to becoming a trusted advisor for the world’s leading employers, we’ve spent over 35 years at the forefront of Employer Branding. Our annual research across global markets provides deep insights into the evolving aspirations of students and professionals alike. As a proud corporate member of ESOMAR, we uphold the highest standards in research and data insights to inform our innovative solutions. Join Us Discover more and join the conversation: LinkedIn Group: Employer Branding Today Facebook: UniversumGlobal Instagram: @universumglobal
- Website
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https://universumglobal.com
External link for Universum
- Industry
- Market Research
- Company size
- 51-200 employees
- Headquarters
- STOCKHOLM
- Type
- Privately Held
- Founded
- 1988
- Specialties
- Research, Communication Solutions, EmployerBranding, HRsolutions, RecruitmentMarketing, Insights, DataDriven, Talent Strategy, Employer Value Proposition (EVP), Workforce Analytics, Trend Forecasting, Diversity and Inclusion Insights, Talent Insights, Market Intelligence, Candidate Engagement, and Brand Positioning
Locations
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Primary
Get directions
Jakobsbergsgatan 22
STOCKHOLM, SE-103 86, SE
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Get directions
129 W. 29th Street 5th Floor
New York, New York 10001, US
Employees at Universum
Updates
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Discover the Most Attractive Employers in Switzerland! 🚀 We’re excited to release the results from our annual survey with professionals in Switzerland. The insights reveal the top employer brands, evolving career preferences, and unique trends shaping talent choices. Gain access to: ✅ The Most Attractive Employers in Switzerland according to professionals ✅ Trends in AI adoption and its impact on the workplace ✅ Shifting career expectations and salary demands across professionals Check out the rankings and insights here 👉 https://bit.ly/3K1cg34 #UniversumRankings #Professionals #TalentTrends
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🔔 44% of professionals want to change employers in the next 12 months! 🌍 Trade wars, geopolitical tensions, and the rapid rise of AI are forcing organizations to restructure, digitize, and transform at unprecedented speed. In this environment, even strong employer brands face new risks: 🔻 Decreased engagement 🚪 Top-performer attrition ⚠️ EVP misalignment 💬 Fractured communication And Universum's Global Professional Survey 2025 reveals that 44% of professionals want to change employers in the next 12 months, up 8 points compared to 2024. So the question is: how can HR and employer branding leaders protect trust, motivation, and retention when change is the only constant? 🤔 That's exactly what we tackle in our latest white paper. Get your copy here 👉 https://bit.ly/3KretF4 #employerbranding #talentretention #transformation
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How do you engage your people in times of change and uncertainty? You have the right people and the right talent. But how do you make them stay? And how do you ensure they perform – and embrace change along the way? That’s precisely what Erik Bergström and Nikki Trifunovic, MBA will discuss next week. What you’ll learn: ✔️ Practical tools to boost productivity ✔️ Real strategies for internal talent mobility ✔️ Science-backed steps to build belief in leadership Save your spot now & become a change-confident leader! 👉 https://bit.ly/3UW7aaw
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Who are the Most Attractive Employers in the Netherlands 🇳🇱 ? Find out today! We have just released the ranking of the Most Attractive Employers among young professionals in the Netherlands Gain access to: ✅ The Most Attractive Employers in the Netherlands ✅ Trends in AI adoption and its impact on the workplace ✅ Shifting career expectations and salary demands across professionals Check out the rankings and insights here 👉 https://bit.ly/46iNgwG. #EmployerBranding #NetherlandsRankings #TalentInsights #AI #Professionals2025
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Discover the Most Attractive Employers in Finland! 🚀 We’re excited to release the results from our annual survey with professionals in Finland. The insights reveal the top employer brands, evolving career preferences, and unique trends shaping talent choices. Gain access to: ✅ The Most Attractive Employers in Finland according to professionals ✅ Trends in AI adoption and its impact on the workplace ✅ Shifting career expectations and salary demands across professionals Check out the rankings and insights here 👉 https://bit.ly/3JCvjAC #EmployerBranding #FinlandRankings #TalentInsights #AI #Professionals2025
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Explore the Most Attractive Employers in Europe 2025! 🌟 We’re proud to present fresh findings from 64,125 students in France, Germany, Italy, the Netherlands, Switzerland and the United Kingdom — representing Engineering, IT, and Business—shedding light on what truly matters to future talent. This year’s Europe ranking highlights the region’s top employer brands, as well as shifting career motivations and emerging workplace trends among students. Inside the report: 🏆 See which organizations lead as the Most Attractive Employers in Europe 2025 🤖 Uncover the latest on AI adoption and its influence on the workforce 💼 Get the facts on student career preferences and salary expectations Looking to elevate your talent strategy? Download the complete report 👉 https://bit.ly/46fdOxM #EmployerBranding #EuropeRankings #Insights
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Discover the Most Attractive Employers in the Nordics 2025! 🚀 Today, we’re excited to unveil exclusive insights into what 26,858 students across Engineering, IT, and Business fields in Denmark, Finland, Norway, and Sweden value most in employers. Our compiled Nordic ranking reveals top employer brands, evolving career preferences, and unique trends shaping talent choices in the region. Gain access to: 🏆 The definitive list of the Most Attractive Employers in the Nordics 2025 🤖 Trends in AI adoption and its impact on the workplace 💼 Shifting career expectations and salary demands across student groups Ready for actionable talent data? Download the full report 👉 https://bit.ly/460nmwr #EmployerBranding #NordicRankings #TalentInsights #AI #Careers2025
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Is your talent strategy ready for today’s low hire / low fire market? Growth starts from within. Your people are your greatest asset—especially during disruption. Join our interactive webinar to discover how the SCARF Model (Status, Certainty, Autonomy, Relatedness, Fairness) powers engagement, retention, and trust— and why they are essential for retaining and engaging talent in times of change. ✔️ Practical tools to boost productivity ✔️ Real strategies for internal talent mobility ✔️ Science-backed steps to build belief in leadership Walk away with ideas proven to help HR leaders navigate uncertainty and unlock workforce potential—without extra recruiting costs. Save your spot now & become a change-confident leader! 👉 https://bit.ly/3UW7aaw
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🤔 What is the attitude of students towards AI in the workplace? That's one of the new questions we asked in our Talent Survey 2025, and today we dissect the results from the Nordic countries, from Business, Engineering and IT fields of study. We already looked earlier in the week at the students' readiness towards AI (those actively developing their skills, link to that post in the comments). 💡 Some takeaways: 🇫🇮 It's interesting to see that while students in Finland led the way in AI readiness, they are the least positive about AI in the workplace among students in the Nordics. 🇩🇰 Danish students have an almost reverse trajectory, on the lower side of AI readiness among their Nordic peers, but leading the way when it comes to positive attitude towards AI. 🇸🇪 It's more worrying for Sweden: bottom of the Nordic class with AI skills development, and quite low on their attitude towards AI. How do you interpret these results? Share your thoughts in the comments! #AI #students2025 #nordics