Flex

Excited to share that Stephen Henderson has joined Flex as a Software Engineer! 🎉 Stephen brings four years of engineering experience from Microsoft, where he focused on backend APIs, experimentation platforms, and full stack development. He’s ready to jump into startup life and help us build the infrastructure powering the future of HSA/FSA payments. Outside of work, Stephen lives in Atlanta with his wife Savannah and their two daughters. He’s passionate about spending time outdoors (hiking and climbing), playing music, and the occasional gaming session. Welcome aboard, Stephen! We can’t wait to see the impact you’ll make here at Flex. 🚀

Airdog USA, a leader in air purification technology, wanted to make their products more accessible to customers using pre-tax health benefits. By integrating Flex, they unlocked HSA/FSA payments directly at checkout—removing friction, increasing trust, and capturing demand they were previously missing. The results? 📈 : 20% lift in overall conversion rates 💳️ : 10% boost in Average Order Value (AOV) ⚖️ : 10-15% of sales from Flex Read the full story here 👉️ asmbly.link/GhQaLBd

Morning coffee. Afternoon cocktails. Conversations all day. ☕️🍸 Catch the Flex team (Nick Holland, Arash Bakhshandehpour, Sam OKeefe) at our coffee + bar cart at Beyond Activ! Fuel up and hear how HSA/FSA payments are powering growth for health, fitness, and wellness brands 💪 Not at Beyond Activ but based in Dallas? Send us a DM or comment below! We’d love to connect while we’re in town.

The fitness economy is changing ... fast. Consumers expect more from the brands they interact with, and they’re looking for solutions that fit seamlessly into their lives. At the same time, the old way of thinking about health benefits hasn’t caught up. That’s where Flex comes in. 🤝 Athletech News recently spotlighted our CEO, Sam OKeefe, and how we’re helping connect fitness & wellness brands with millions of consumers who already have dollars set aside for their well-being, but haven’t had a simple way to spend them. Whether it’s gym memberships, digital training programs, or recovery tools, this is an opportunity to reshape not just how people pay for wellness, but how they prioritize it. Check out the article here 👉 asmbly.link/IYfZvpW

Flex is headed to Beyond Activ in Dallas, October 2–3! 🌟 We’re joining an incredible community of leaders in health + fitness to talk about the future of wellness and how merchants can reach more customers by accepting HSA/FSA payments. Don’t miss our Flex bar cart—a perfect spot to grab a coffee, recharge, and connect with us in the morning, or stop by later for a little something stronger. ☕️🍸 See you in Dallas! 🙌

September is Healthy Aging Month ✨🧘♀️ Healthy aging is about more than adding years. It’s about feeling strong, balanced, and confident at every stage of life. We’re spotlighting five Flex merchants making that possible: ⭐️ Dermstore: Because healthy skin is part of healthy aging, they make dermatologist-strength products and expert advice accessible to everyone. ⭐️ The Carry: Redefining strength training with the first weighted vest and community built by women, for women. ⭐️ Therabody: Elevating recovery with science-backed devices that support performance and well-being at any age. ⭐️ amp: Bringing AI-powered training into everyday routines to make getting stronger and aging healthier feel seamless. ⭐️ The 'Pause Life with Dr. Mary Claire Haver: Helping women navigate perimenopause and beyond with the tools, products, and knowledge to thrive in every stage of life. And the best part? All five are HSA/FSA eligible, turning wellness into a smarter long-term investment. 💸 Shop their products below 👇 asmbly.link/qFldUS5

Your health benefits, your fitness goals ✅️ Flex has partnered with Fitbod to make personalized strength training subscriptions eligible for HSA/FSA payments. That means consumers can now use pre-tax health dollars to invest in tailored workouts that fit their lifestyle—whether it’s building strength, improving mobility, or simply making fitness more sustainable. This is just the beginning of how Flex is redefining what’s possible with HSA/FSA benefits. 👉️ Details here: asmbly.link/PJlj0pG

Healthy aging starts with movement. Whether it’s building strength, improving flexibility, or recovering well, fitness plays a huge role in how we feel as we age. It’s one of the reasons our CEO, Sam OKeefe, started Flex: to make it easier for people to invest in their long-term health with their HSA/FSA dollars. amp is helping make that vision real with equipment designed to build strength, support mobility, and keep people moving at every stage of life. 💪 Smarter training. 🧘♀️ Smarter aging. 💸 Smarter spending. And yes, amp is HSA/FSA eligible. Shop here 👉 asmbly.link/jYsK0j9

We’re excited to welcome Teddy Butz as Flex’s new Director of Product & Partner Marketing! 🎉 Teddy brings a wealth of experience from Plaid, Middesk, and Apple, where he led go-to-market strategy in B2B fintech and B2C hardware. He’s already been working with us as a consultant over the last couple of months, and now we’re thrilled to have him join full-time to scale how Flex brings HSA/FSA payments to merchants everywhere. Based in San Francisco, Teddy is passionate about building category-defining products and helping companies scale their revenue. Outside of work, you can find him traveling, getting some sun at Dolores Park, wine tasting in Sonoma, and exploring new restaurants around the city. Pumped to officially have you on the team, Teddy! 🚀

Flex is growing and we’re hiring! 🚀 We’re building the future of health and wellness commerce by making HSA/FSA payments seamless at checkout. More access for consumers, more revenue for retailers. Excited? So are we. We’re looking for curious, collaborative people who want to build something meaningful in a fast-moving space. 💡 👉 Check out our open roles here: https://lnkd.in/g8QpSk4G Know someone who might be a fit? Tag them in the comments! We’re always excited to connect with great people!