The climate conversation needs confidence. Are you ready to bring it? At #ClimateWeekNYC, Zeno and The Cool Down hosted our second annual event: Communicating Sustainability With Confidence During Uncertain Times. Leaders including Christina Beckman from Culligan International, Lindsay Philpott at KINDSnacks and Sanju Luidens at the Aruba Tourism Authority shared how they’re bringing confidence to sustainability communications, including: ✅ Linking climate action to business results. ✅ Simplifying messages. ✅ Meeting audiences where they are. Their insights remind us that strong communication is critical to advancing progress. Together, we’re continuing to build momentum and move the conversation forward – because silence isn’t an option. #ZenoInsights #ClimateWeekNYC #climate #sustainability
Zeno Group
Public Relations and Communications Services
New York, NY 65,364 followers
The fiercely independent and global integrated communications agency, born from PR.
About us
Zeno Group is the fiercely independent and global, integrated communications agency, born from PR. We bring together the boldest and brightest talent to help clients across industries and sectors unleash the power of strategic communications. Guided by our purpose to champion the courageous to achieve something better for humankind, we push boundaries to achieve real business value and societal impact for clients. Winner of the industry’s most coveted awards including the 2023 PRWeek Purpose Agency of the Year, 2023 PRovoke Purpose-Driven Agency of the Year, 2022 PRWeek Global Agency of the Year, 2022 PRWeek U.S. Large Agency of the Year, 2022 PRovoke Best Large Agency to Work For in North America, 2021 PRovoke Global Creative Agency of the Year, 2021 PRovoke North American Agency of the Year, 2021 PRWeek Agency of the Year and a four-time winner of PRWeek’s Best Places to Work. Zeno has also been previously recognized by the Cannes Lions International Festival of Creativity. Zeno is a DJE Holdings Company.
- Website
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http://www.zenogroup.com
External link for Zeno Group
- Industry
- Public Relations and Communications Services
- Company size
- 501-1,000 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Founded
- 1998
- Specialties
- Consumer/Brand Marketing, Health, Digital Strategy, Enterprise Technology, Social Media, Corporate/Public Affairs, Reputation Management, Technology, Content Strategy, Media Relations, Stakeholder Outreach, Research/Planning, Sports/Entertainment, Multicultural, Consumer Technology, Crisis/Issues Management, Data Analytics, Paid Media, and Content Creation and Marketing
Locations
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Primary
Get directions
140 Broadway
New York, NY 10005, US
Employees at Zeno Group
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Karen Aderton Williams
Business Affairs | Integrated Marketer | Digital Strategist | Program Management
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Dani Siemon
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Tracey Thiele
Creative, Strategic, Integrated Marketing Leader
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Michael Brito
Digital OG. Global Head of Analytics @Zeno Group + TEDx Speaker + Adjunct Professor + U.S. Marine | @Britopian
Updates
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Marking a new chapter in our technology story: Karyn Barr joins Zeno as Head of Technology, U.S. With more than 20 years advising start-ups, scaling innovators, and Fortune 500 leaders, Karyn brings deep expertise and a forward-looking perspective that will help take Zeno Tech into its next chapter. Welcome Karyn! Read more: https://lnkd.in/gqKmzsri #ZenoLeadership #Technology #Leadership #Innovation
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Last week, Zeno and Anna Robertson at The Cool Down hosted our second annual #ClimateWeekNYC event, “Communicating Sustainability With Confidence During Uncertain Times.” The event brought together leaders Joanne Dwyer from PetSmart, Alexander Habib from L'Oréal, and Sanju Luidens from Aruba Tourism Authority for a candid conversation on how companies can continue to advance progress on critical environmental issues and communicate those efforts in a way that both builds and protects the business. Read the full recap with key takeaways and principles every sustainability and communications leader can use. #ZenoInsights #ClimateWeekNYC
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With shrinking newsrooms and rising digital voices, the rules of earned media are changing. Zeno EVP of Earned Media, Sean Layton, dives into: ✔ The growing power of non-traditional media outlets ✔ How brands can still leverage legacy media without being stuck in old ways ✔ Strategic tips for message relevance in a multi-platform environment His POV: Don’t just adapt. Stay ahead. Read the full article here: https://bit.ly/4nNdnSx #ZenoInsights #EarnedMedia
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Managers are the real make-or-break factor in AI adoption. In her Fast Company essay, Zeno’s EVP of Employee Engagement, Anne DeAngelis, shares five things managers can do right now to help their teams thrive with AI, from building trust to leading with transparency. AI isn’t the “future of work.” It’s here now. And its success will hinge less on code and more on ongoing conversations that managers have with their teams. 👉 Read more: https://bit.ly/4nK0xUY #ZenoInsights #FutureOfWork #AILeadership
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The comment section isn’t noise. It’s the new focus group. In today’s feed, communities don’t just consume content; they remix, critique, and co-create the narrative in real time. Success is no longer measured by impressions alone, but by how brands listen, respond, and adapt. SVPs of Zeno Digital Experience, Mary Schremser and Nora Walker explore why the real test begins once the work is out in the world. #ZenoInsights
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We’re proud to celebrate our SVP of Brand, Tory Edelman, named to PRWeek’s 40 Under 40 Class of 2025! 🎉 Known for her leadership, bold storytelling, and commitment to mentoring the next generation, Tory continues to make an impact on our industry. Congratulations to all of this year’s honorees—an inspiring group shaping the future of PR. #PRWeek40Under40 #ZenoProud
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As AI reshapes how we work and create, we're thrilled to welcome Justin D'Onofrio as Zeno’s first Head of AI, driving innovation at the intersection of technology, data, creativity and client impact. Justin's arrival accelerates new product rollouts that will help clients grow in ways that deliver lasting results. The first products rolling out as part of Zeno’s planned suite of AI-powered offerings include: ➡️ GEOfluent: Zeno’s solution for mastering how brands show up in AI search, measuring both visibility and reputation in generative engines. ➡️ Persona Intelligence: Leveraging Zeno's decade-long The Human Project, this AI-powered platform combines primary research and social analytics to create synthetic audiences grounded in real behavioral data. ➡️ The AI Knowledge Hub: A proprietary, custom-built destination that gives employees access to training, playbooks, and tools to help employees build AI proficiency; also configurable for clients looking to drive secure, policy-aligned adoption of AI across their organizations. Learn more: bit.ly/462kmQh
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Congratulations to our global CEO, Barby K. Siegel, on being honored with PRSA-NY’s prestigious John W. Hill Award, joining an illustrious list of leaders in our field. Nearly 70 years ago, John W. Hill characterized public relations as the conscience of business — an idea that continues to guide and inspire our profession. Barby’s leadership reflects the enduring role of communications at the heart of business, and it inspires us every day at Zeno. 💚 #ZenoProud
Join us in congratulating Barby K. Siegel, CEO of Zeno Group, on receiving the John W. Hill Award! 👏 PRSA-NY’s highest and longest-standing honor, the John W. Hill Award, recognizes lifetime achievement in public relations, celebrating leaders who embody integrity, quality, and sound judgment. Barby joins a prestigious line of industry titans whose work has shaped the communications field. Under her leadership, Zeno has delivered breakthrough campaigns and cultivated a people-first culture that has propelled the agency to global success. #BigAppleAwards #PRSANY #PRExcellence
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Who is best positioned to drive AI adoption at work? Enter the Chief Communications Officer. Because AI in the workplace isn’t just about the technology, it’s about the people and culture. Mark Shadle unpacks what this means for leaders in his latest post 👇 #ZenoInsights #FutureOfWork #CorporateCommunications #AI
Senior communications leaders face a defining question in the age of AI: How do we bring our people along in our company’s AI transformation? Too often, AI is viewed purely as a technology challenge. In reality, it’s the most profound organizational and cultural shift in decades—on par with the rise of the internet, the emergence of e-commerce, and the shift to remote work. The challenges are complex and compounding: rising employee anxiety, fragmented adoption, unclear narratives, siloed operations, and inconsistent governance. Left unaddressed, these human and organizational issues can turn AI from a growth accelerator into a trust divider. To support our clients in navigating this change, Zeno has launched the "AI Culture Change Center" —a global advisory designed to help companies lead AI-driven transformation with purpose and cohesion. Because if leaders don’t get the human side right, the strategy won’t stick. We built the AI Culture Change Center to support Chief Communications Officers and senior leaders who want to lead through uncertainty with clarity, credibility, and conviction. Our mission: to align technology adoption with cultural alignment, trust-building, and strategic change. The most successful companies in this era won’t just be the fastest adopters. They’ll be the ones that evolve with intention—without losing sight of their people. Read more about it here: http://bit.ly/4oGEQ9D #ZenoInsights #FutureofWork #CorporateCommunications #AI
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