“Adam has been running our (Asteroid Day) social media for a few months now and he's definitely one of the most hard working and professional guys I know. He is a world class social media expert. I can't recommend him highly enough.”
About
I’m a Product Leader with 10+ years of experience driving large-scale launches and user…
Experience & Education
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Meta
View Adam’s full experience
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Projects
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Max on Apple Vision Pro
Leading strategy and development for Max on Apple Vision Pro including all immersive experiences such as the Iron Throne Room environment and more
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Instagram
- Present
Despite signing up for Instagram a year later than everyone else in the football industry, we've managed to make Real Madrid become the world's most popular club on the platform thanks to the quality and type of photos we post on a regular basis. Our main strategy is based on taking advantage of the team's success on the pitch by providing high-quality match & behind the scenes photos as well as short videos very quickly.
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Official Real Madrid Facebook Page
- Present
I helped come up with a new and creative social strategy for the club's official Facebook page. It had almost 2m likes when I joined in January 2010, now we have almost 70m likes (reaching more than 100m people a week).
They key was to provide fans behind-the-scenes information such as photos and videos as well as break important news to them faster than anyone else. Another fundamental part of our strategy was to segment the content by language and interact with people by asking them…I helped come up with a new and creative social strategy for the club's official Facebook page. It had almost 2m likes when I joined in January 2010, now we have almost 70m likes (reaching more than 100m people a week).
They key was to provide fans behind-the-scenes information such as photos and videos as well as break important news to them faster than anyone else. Another fundamental part of our strategy was to segment the content by language and interact with people by asking them for their opinion on signings, matches and other club related activities.
Thanks to the incredible growth of the page, our New Media Business and sponsorship departments have been able to increase their revenue coming from digital.Other creators -
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Official Twitter presence
- Present
We were early adopters of Twitter & we have several accounts on the platform (@realmadrid, @realmadriden, @realmadridarab, @realmadridjapan, @rmbaloncesto, @lafabricacrm) with more than 17m followers combined. It's our first choice for covering live events (matches, pressers, presentations..etc) as well as breaking news.
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YouTube
- Present
Real Madrid was one of the first football clubs to launch a YouTube channel in 2006 and now it's the most popular football club on the platform (subscribers, August 2014). The key to this project was to provide the fans with as much as behind-the-scenes access as possible and to show a different side of the club's players. In addition to that, we used a lot of the content produced for Realmadrid TV including training reports, interviews and documentaries to keep people up-to-date.
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Development of Youth Football League in India
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I was in charge of preparing a case study about football in Brazil and help design a marketing plan for the Youth Football League in India.
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Languages
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English
Native or bilingual proficiency
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Arabic
Native or bilingual proficiency
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Spanish
Full professional proficiency
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Italian
Professional working proficiency
Recommendations received
6 people have recommended Adam
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H Schuster
Big news. Or is it? Disney and Open AI are in business in a big way. This confirms that Bob Iger understands the future of building and retaining fans is interactive and UGC. Fans want to be able to create content with the IP they love. What does this mean for the traditional studio model? Here is the joint statement: “Under the license, fans will be able to watch curated selections of Sora-generated videos on Disney+, and OpenAI and Disney will collaborate to utilize OpenAI’s models to power new experiences for Disney + subscribers, furthering innovative and creative ways to connect with Disney’s stories and characters.” https://lnkd.in/gTkm9Sj9
1 Comment -
Zach Vallese
OpenAI just further cemented itself in the creator economy. The company acquired TBPN, a daily tech news show hosted by John Coogan and Jordi Hays that has featured Mark Zuckerberg, Satya Nadella, and Altman himself. This announcement comes amid a broader shift in media consumption, as independent podcasts and creator-led videos from powerhouses like Joe Rogan or MrBeast increasingly attract audiences in the tens of millions that can rival legacy media companies. The announcement says TBPN will maintain editorial independence and continue to choose its own guests. https://lnkd.in/e-m7UvMp
7 Comments -
Ken Lewis
Beyond the Slop #46 - Roblox AI Moderates Servers Roblox is deploying AI that automatically shuts down rule-breaking game servers. • AI scans entire scenes including avatars, text, and 3D objects • Around 5,000 servers per day are already being shut down • Only the violating server is closed, not the entire game Instead of banning players after reports, the game shuts itself down instantly. That’s a big change for user-generated platforms like Roblox. AI isn’t just making games anymore, it’s running them. https://lnkd.in/e-F4s48e
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Paul Longhenry
Great insights Chris Akhavan - heard pretty similar feedback at GDC regarding AI adoption in game development. Smaller studios are all-in...incumbents are in experimentation mode. Definitely not surprising, as we're seeing this across most sectors (well outside of gaming)...start-ups are leveraging AI in every possible way in order to maximize capital efficiency. Incumbents are much more reluctant to change...they need to be convinced of AI impact before experimenting. Obviously this is just human nature. Those who are winning don't seek change...those who are challenging are eager to experiment. Early AI advantages accrue to the challengers.
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