EVP, CMO, Author, Speaker, Alchemist & LinkedIn Top Voice
New York, New York, United States
35K followers
500+ connections
About
Alchemy is the art of transformation — and in marketing, it’s turning stories into behavior, emotion into loyalty, and brands into revenue.
I serve as EVP, Chief Marketing Officer, and Alchemist at Randa Apparel & Accessories, a multinational consumer products company: one of the world’s leading fashion and lifestyle businesses.
Randa is the global market leader in men’s accessories and a fast-growing force in men's and women’s apparel and accessories. We design, source, and distribute more than 30 brands across belts, wallets, headwear, rainwear, gloves, slippers, and sportswear — with iconic partners including Levi’s, Calvin Klein, Tommy Hilfiger, Columbia Sportswear, Tommy Bahama, Dickies, Haggar, and Totes.
We own the Haggar Clothing Co. — the #1 non-denim pant brand and the #1 tailored clothing brand in North America — and Tribal Sportswear, the market leader in women’s fashion sold through independent specialty stores. We co-own the market-leading companies Totes (umbrellas and rain gear) and Isotoner (slippers, gloves, and cold-weather accessories).
At heart, I’m a behavioral economist with a storytelling habit. I use data, neuroscience, and narrative to decode how and why people buy — and how we, as marketers and merchants, can respond with empathy, creativity, and scale.
What I Do:
• Lead brand strategy across a portfolio of owned and licensed brands
• Drive digital transformation, AI innovation, and consumer insights
• Guide global marketing, communications, IP, and visual merchandising
• Build demand across 20,000 points of sale, millions of digital moments, and key retail partners like Amazon, Macy’s, Walmart, Target, Costco, Tesco, Marks & Spencer, and Liverpool
I’ve been fortunate to collaborate with brilliant teams across American Express, McKinsey & Company, and QVC — and to work alongside our extraordinary CEO at RAA, whose vision continually inspires.
I co-authored the best-selling book "Design for Response: Creative Marketing That Works." Stimulus and response often begin with a story — and I’ve shared mine through the Wall Street Journal, New York Times, WWD, CNN, CNBC, Business of Fashion, and The Robin Report.
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Favorite Ideas:
• We can’t navigate a new landscape with old maps.
• The best marketing feels like a story, not a strategy.
• Real influence begins with real listening.
• Innovation = Invention + Invoices.
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If you’re here to connect, collaborate, or converse — welcome.
If you’re selling a product or service, please do your homework, specify value, bring references.
Contact: randa.net and randa.net/contact
Articles by David J.
Activity
35K followers
Experience
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Randa Accessories
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Author - Design For Response
Rockport Publishers
Education
Licenses & Certifications
Volunteer Experience
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Executive Board Member
Fashion Scholarship Fund
- Present 11 years 9 months
Education
The Fashion Scholarship Fund is the foremost fashion-oriented education and workforce development nonprofit in the U.S. The FSF works directly with the country's most talented young students from diverse backgrounds and awards over $1.4 million each year in scholarships to help these students succeed in all sectors of the industry including design and product development, merchandising, marketing, and business strategy.
The FSF also provides scholars with a wide range of internship and…The Fashion Scholarship Fund is the foremost fashion-oriented education and workforce development nonprofit in the U.S. The FSF works directly with the country's most talented young students from diverse backgrounds and awards over $1.4 million each year in scholarships to help these students succeed in all sectors of the industry including design and product development, merchandising, marketing, and business strategy.
The FSF also provides scholars with a wide range of internship and career opportunities, mentorship, networking, professional development, and unprecedented access to the industry's most influential leaders and companies. -
Executive Board Member
American Apparel & Footwear Association (AAFA)
- Present 3 years 8 months
Politics
AAFA is the trusted public policy and political voice of the apparel and footwear industry, its management and shareholders, its nearly four million U.S. workers, and its contribution of more than $400 billion in annual U.S. retail sales. Our reach stretches from Washington, D.C., throughout the United States, and around the globe.
The AAFA provides exclusive expertise in trade, brand protection, and supply chain & manufacturing to help our members navigate the complex regulatory…AAFA is the trusted public policy and political voice of the apparel and footwear industry, its management and shareholders, its nearly four million U.S. workers, and its contribution of more than $400 billion in annual U.S. retail sales. Our reach stretches from Washington, D.C., throughout the United States, and around the globe.
The AAFA provides exclusive expertise in trade, brand protection, and supply chain & manufacturing to help our members navigate the complex regulatory environment and lower costs.
Publications
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The New Retail Landscape
BEL Brand Extensions & Licensing Magazine
The word "disruption" is too moderate to describe what's occurring. The retail landscape is in a state of upheaval, a tectonic shift.
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Is It Really Lonely at the Top?
Executive Vine
The very nature of power and its psychological effects often leave the powerful feeling lonely at the top. On the other hand, it may be more lonely at the bottom...
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Menswear Top Movers of 2016
MR: The Menswear Industry's Magazine
We salute the Risk Takers, the Iconoclasts, the Visionaries, the Fighters in the Trenches, and all those with the wisdom and the courage to embrace change.
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The New Normal Department Store
LinkedIn
For American department stores, from Nordstrom’s to Macy’s, Bloomingdales to Belk’s, Neiman Marcus to JC Penney and Kohl’s, along with their brand partners and vendors, 2015 came in like lion and went out like a lamb. In fact, the entire channel experienced a challenging first half, a tough third quarter… and then things got worse.
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Who Wants to Dress Like Ryan Seacrest?
New York Magazine
“The first time I met him in L.A.,” says David Katz, CMO of Randa Accessories, the company helping to bring Ryan Seacrest Distinction to market, “an article had come out that said: Is he too plain vanilla? Ryan said, ‘That’s interesting, ’cause 20 years ago, the favorite flavor was vanilla, and it will be 20 years from now.’ ”
Other authorsSee publication -
Style Made Smart
Wall Street Journal
The idea was hatched by Randa Accessories, a New York company well-known in the menswear industry as the maker of accessories for brands including Kenneth Cole and Tommy Hilfiger. Randa executives approached Mr. Seacrest early last year, and the idea soon grew beyond accessories. In December, they met with Macy's general merchandise manager for the men's department, Richard Arnstein.
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State of the Industry: David J Katz
MR Magazine
Dependence upon promotions and budget-centric consumers must give way to the creation of greater value and appropriate price premiums.
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The Shopping Gene
DM News
"The name Pavlov may ring a bell; but it’s the name Darwin that is going to transform modern marketing."
Did you get your blue eyes from your father; your preference for salty snacks from your grandmother; and, your lust for a Mercedes from your great-great-great-great-great-great grandfather? The answer to why, when and how customers shop, in fact the answer to why economic theory and fact frequently disconnect, may lie in the study of 100,000 years of human evolution. -
Design For Response
Rockport Publishers
"Best Selling Title for Rockport Books in 2000. Special Edition 2005. This book gathers some of the world's best direct response programs from a range of media to give designers and clients a comprehensive, strategic understanding of why and how successful campaigns work. Includes detailed case studies followed by print, three-dimensional, and electronic examples.
Reveals the strategy and creativity behind seven highly successful, highly inventive projects.
Includes retail…"Best Selling Title for Rockport Books in 2000. Special Edition 2005. This book gathers some of the world's best direct response programs from a range of media to give designers and clients a comprehensive, strategic understanding of why and how successful campaigns work. Includes detailed case studies followed by print, three-dimensional, and electronic examples.
Reveals the strategy and creativity behind seven highly successful, highly inventive projects.
Includes retail, restaurant, corporate, nonprofit, events, and self-promotional pieces."Other authors -
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Brand Creation and Differentiation
Women's Wear Daily
Admitting that he was “clearly not” a designer himself, Seacrest said he worked closely with Randa, which is producing the neckwear, tie bars, cuff links, belts and pocket squares...
Honors & Awards
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Visionary Award
The Lead
"The Visionary Award goes to an executive who can see the necessary steps for business evolution at every level, things the rest of us may not even understand.
The Visionary is a person who has shown time and time again that they can carry an organization through true transformation at multiple levels: organizational, business, and technology — with a consistent and proven vision." -
Artificial Intelligence Influencer
Coresight Research
Appointed as an "AI Influencer"by Coresight Research - Joining industry experts, thought leaders, academia, ethicists, and innovators who come together to explore the cutting-edge applications of artificial intelligence.
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Elected to the RETHINK Retail “Global Retail Leaders" advisory board
RETHINK Retail
The RETHINK Retail Advisory Committee is comprised of the retail executives most actively sharing their ideas and engaging with their connections, on stages, and with the media. We feature the Advisory Committee across thought leadership content and turn to them for mentorship as they shape the growth and evolution of the Global Leaders community.
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Inducted into The Robin Report "Retail Radical" Hall of Fame
The Robin Report
The Robin Report has created the Radicals Awards in collaboration with SAP, to seek out and identify radical and innovative thinkers and doers, exclusively in the legacy or traditional brands and retail industries. Our premise was to celebrate the innovators within the legacy world who are driving fundamental transformation... Their challenges are enormously more complex in attempting to turn “battleships” into “speedboats,” than those who are starting from scratch, from a clean slate.
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LinkedIn Top Voice - Retail
LinkedIn Editors
Every day, over 2 million posts, videos and articles course through the LinkedIn feed, generating tens of thousands of comments every hour — and tens of millions more shares and likes. So, who stood out in 2018 — and who should you be following to stay ahead?
We dug into the data to reveal our 4th annual LinkedIn Top Voices list, uncovering today's must-follow professionals in finance and the economy.
To find standout voices, we use a combination of data and editorial signals. We…Every day, over 2 million posts, videos and articles course through the LinkedIn feed, generating tens of thousands of comments every hour — and tens of millions more shares and likes. So, who stood out in 2018 — and who should you be following to stay ahead?
We dug into the data to reveal our 4th annual LinkedIn Top Voices list, uncovering today's must-follow professionals in finance and the economy.
To find standout voices, we use a combination of data and editorial signals. We screen for engagement among professionals sharing in their area of expertise, looking at what kind of conversations — measured by engagement, including comments and re-shares — their original content is creating. We track relative follower growth, too: Are these professionals attracting dedicated fans in their particular sector? Finally, we emphasize quality and diversity; the list should reflect the world we work in.
These voices stood out most because of their consistency in sharing valuable expertise about major retail news and trends, from store closures by big name brands to new technologies that could change how customers shop. -
RetailWire "BrainTrust"
RetailWire.com
RetailWire is retailing’s premier online discussion forum, serving the industry as a free resource for over 15 years with compelling content that goes well beyond conventional headline reporting. Each business morning, our editors post timely topics worthy of commentary by the RetailWire BrainTrust panel of industry experts and general readership. The results are virtual round tables of industry opinion and advice covering the most dynamic trends and issues affecting the retailing industry.
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"Retail Guru"
BBN Times
BBN Times quickly and accurately delivers serious business and scientific information around the world. We provide our readers human expertise to find trusted answers. We connect decision makers to you.
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LinkedIn Top Voice - Retail
LinkedIn
Selected by LinkedIn's editors as one of the "LinkedIn Top Voices in 2017." An honor, and a responsibility.
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Fashion Industry "Change Agent" - WWD
WWD Women's Wear Daily
Named by Women's Wear Daily, WWD, as a Fashion Industry "Change Agent" along with leaders from Macy's, JCPenney, Abercrombie & Fitch, Ryan Seacrest and others.
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Fashion Industry Top "Menswear Mover"
MR Magazine
Listed as one of the fashion industry's "icons and visionaries" for 2016. I'm in great company. I want to thank my fellow Randa managers; they all earned this award. DJK
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Best Selling Author - "Design for Response"
Rockport Publishers
This book gathers some of the world's best direct response programs from a range of media to give designers and clients a comprehensive, strategic understanding of why and how successful campaigns work. Includes detailed case studies followed by print, three-dimensional, and electronic examples.
Reveals the strategy and creativity behind seven highly successful, highly inventive projects.
Languages
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"Hello, World!" Python, SQL, and HTML (I miss FORTRAN)
Professional working proficiency
Organizations
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American Apparel & Footwear Association (AAFA)
Board Member
- PresentAAFA is the trusted public policy and political voice of the apparel and footwear industry, its management and shareholders, its three million U.S. workers, and its contribution of more than $350 billion in annual U.S. retail sales.
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YMA Fashion Scholarship Fund
Board Member
- PresentFounded in 1937, The YMA Fashion Scholarship fund is an international non-profit organization composed of influential members of the fashion industry. The Fashion Scholarship Fund’s goal is to advance the fashion industry by encouraging gifted and enterprising young people to pursue careers in design, merchandising, retailing and business so the industry will continue to attract dedicated, capable and creative individuals.
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