About
Articles by Jennifer
Activity
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We at Workday are super excited to join NVIDIA and other industry leaders as a member of the Open Secure AI Alliance for AI Safety and…
We at Workday are super excited to join NVIDIA and other industry leaders as a member of the Open Secure AI Alliance for AI Safety and…
Liked by Jennifer B.
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National Intern Day is one of my favorite days. We celebrate the outstanding contributions that our interns make at LH&A. This next generation of…
National Intern Day is one of my favorite days. We celebrate the outstanding contributions that our interns make at LH&A. This next generation of…
Liked by Jennifer B.
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Actual footage of us sprinting to secure front-row spots for the keynotes. 🏃♂️ There’s no walking when it comes to the energy, innovation, and…
Actual footage of us sprinting to secure front-row spots for the keynotes. 🏃♂️ There’s no walking when it comes to the energy, innovation, and…
Liked by Jennifer B.
Experience & Education
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Workday
View Jennifer’s full experience
See their title, tenure and more.
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Licenses & Certifications
Volunteer Experience
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Student Mentor: By the Hand http://bythehand.org/
Cabrini-Green (Downtown Chicago)
- 1 year 6 months
Mentoring high school students: Everything from being a trusted "big sister" to helping with homework, to making decisions about college.
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Various
Breakthrough
- 3 years 7 months
Education
I have helped coordinate and co-lead two Deloitte Chicago US Impact Day "Empowerment through Employment" workshops at the Breakthrough Community Center. I also have been contributing my time for fund raising through marketing and social media to drive awareness about the Nettie Bailey Achievement Program (NBSAP) during COVID for students who are CPS remote learners during the COVID-19 pandemic.
Projects
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Enterprise AI Strategic Narrative & Category Leadership Program
As the senior strategic lead for Workday’s Enterprise AI initiative, I spearheaded the global messaging architecture and digital experience for CFO, CIO, and CAO audiences. To deliver a cohesive, AI-forward ERP narrative, I orchestrated the cross-functional alignment of Product Marketing, CCOE, Digital, Creative, and Regional GTM teams. This collective effort shaped a highly differentiated platform story that elevated Workday’s category position and established the unified GTM motions required…
As the senior strategic lead for Workday’s Enterprise AI initiative, I spearheaded the global messaging architecture and digital experience for CFO, CIO, and CAO audiences. To deliver a cohesive, AI-forward ERP narrative, I orchestrated the cross-functional alignment of Product Marketing, CCOE, Digital, Creative, and Regional GTM teams. This collective effort shaped a highly differentiated platform story that elevated Workday’s category position and established the unified GTM motions required to accelerate global demand.
Honors & Awards
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Deloitte Global Impact Award Finalist
Deloitte Global
I was one of three finalists in the first ever Deloitte Global Impact awards. It was a great honor to be recognized for the community-based work I was doing to support working parents needing safe remote learning support during the COVID-19 pandemic.
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Deloitte Global Green Globe Award
Deloitte Global Marketing Leadership
Best Global Digital Campaign 2018
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Q4 Regional Make a Difference Award
Premier Farnell Leadership Team
I led the marketing campaign execution for a strategic supplier program that resulted in a 77% increase in sales for a key industrial electronics manufacturer in Newark's supplier portfolio.
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Regional Supplier Excellence Award
Premier Farnell Leadership Team
I led the marketing program component for a strategic supplier launch. Our work resulted in a remarkable 215% increase in sales post launch with continued momentum into 2014.
Languages
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English
Native or bilingual proficiency
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Spanish
Limited working proficiency
Organizations
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Kellstadt Marketing Group - DePaul MBA Program
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Recommendations received
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Agentic AI is rewriting enterprise software economics. As Workday CTO Gabe Monroy told CIO Magazine® recently, the value is no longer derived by a…
Agentic AI is rewriting enterprise software economics. As Workday CTO Gabe Monroy told CIO Magazine® recently, the value is no longer derived by a…
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Hear me out. Instead of asking, “Did AI write this?” what if we asked a different question? Does this sound like a person worth listening…
Hear me out. Instead of asking, “Did AI write this?” what if we asked a different question? Does this sound like a person worth listening…
Liked by Jennifer B.
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After twelve years in Chicago, my family and I recently relocated to Kansas City. We are grateful to be close to family and to be (re)connecting with…
After twelve years in Chicago, my family and I recently relocated to Kansas City. We are grateful to be close to family and to be (re)connecting with…
Liked by Jennifer B.
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