Venice, Florida, United States
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About

My career spans 25+ years and includes varied marketing and communications experience…

Articles by Kelly

  • Bring Being Nice Back
    Jan 11, 2018

    Bring Being Nice Back

    Something has been weighing heavily on my mind lately. It’s something that is really becoming a huge problem, not only…

    12 Comments
  • Riding the Wave of a Viral Video—An Insider’s Perspective
    Jan 14, 2017

    Riding the Wave of a Viral Video—An Insider’s Perspective

    We know to never trust anyone who says they can promise to create a viral video. There is no silver bullet or magic…

    3 Comments

Activity

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Experience & Education

  • BESLER

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Licenses & Certifications

Volunteer Experience

  • United Way of Greater St. Louis Graphic

    Child Welfare Agencies Allocations Panel Member

    United Way of Greater St. Louis

    - 3 years 6 months

    Social Services

    The Child Welfare Agencies Allocations Panel visits the United Way supported child welfare agencies in St. Louis and provides recommendations to the Board based on our findings and site visits.

  • Arsenal Credit Union Graphic

    Supervisory Committee

    Arsenal Credit Union

    - 3 years

    Economic Empowerment

    The Arsenal Credit Union Supervisory Committee is a panel that operates independently of the board of directors and of the credit union staff. Its mission is to ensure that the credit union manages its assets and conducts operations in a safe, sound and fiscally prudent manner along with making certain that all regulations, procedures and policies governing Arsenal Credit Union are followed. (Secretary - 2014)

  • Kids In The Middle Graphic

    Board Director

    Kids In The Middle

    - 5 years

    Children

    I am a proud member of the Board of Directors at Kids in the Middle, a non-profit organization that helps children, parents and families thrive during and after divorce through counseling, education and support. I'm also the chairperson of the Marketing Committee and a member of the Executive Committee.

Publications

  • Experts Speak: Tips for Switching Your Content Management System

    Website Magazine

    Website Magazine enlisted the help of eight Internet professionals, including myself, who have made the switch from one content management system to another. This article provides a snapshot of our migration experience and tips for our peers who are looking to make the daunting, yet often-rewarding change.

    See publication

Patents

  • Web-based community for disabled individuals

    Issued US 9,110,854

    An Internet or world wide web-based system that provides visitors access to databases that offer information and resources for support in coping with a mental or physical disability or an associated or similar condition. The visitor can access the status of a claim for Social Security Disability Insurance benefits, a personalized report on Medicare options or a personalized report on available financial resources and life plan products for persons with a disability. A Service Provider employs a…

    An Internet or world wide web-based system that provides visitors access to databases that offer information and resources for support in coping with a mental or physical disability or an associated or similar condition. The visitor can access the status of a claim for Social Security Disability Insurance benefits, a personalized report on Medicare options or a personalized report on available financial resources and life plan products for persons with a disability. A Service Provider employs a computer and software technology to establish and maintain a website that allows the visitor to access, join, and participate in a virtual community of individuals having shared experiences and needs.

    Other inventors
    See patent

Projects

  • Meeting Professionals International (MPI) St. Louis Area Chapter EduCon 2016 Speaker

    Presented "Social Media for Meeting Professionals" to attendees for CE credit.

  • Intalere 2016 National Meeting: Your Personal Brand--It's All About You Presentation

    Presented "Your Personal Brand--It's All About You" at Intalere's annual National Meeting. My presentation focused about building YOUR personal brand specifically using LinkedIn and other social media tools. It's all about differentiating yourself.

  • Midwest Claims Conference: Social Media 101

    Presented "Social Media 101" to Midwest Claims Conference attendees

  • Intranet 2.0 Conference

    -

    Presented case study: "How To Create A More Effective Intranet To Keep Your Employees Better Informed"

    See project

  • 2011 Allsup United Way Campaign

    -

    Our team was able to rally Allsup employees and raise more than $110,000 this year for the United Way of Greater St. Louis, an increase of more than 14 percent over last year.

    Other creators

  • 2010 Allsup United Way Campaign

    -

    Created and implemented a successful company-wide United Way campaign, exceeding our goal by 14%

    Other creators

Honors & Awards

  • Muse Creative Award - Silver Winner

    Muse Creative Awards

    Silver Winner for BESLER's Corporate Website (Website - Financial Services category)

  • CEO Recognition Award

    Intalere's CEO

    For extraordinary efforts in 2016

  • CEO Recognition Award

    Intalere's CEO

    For extraordinary effort in Brand Launch (rebranding Amerinet to Intalere)

  • Award of Excellence - MyAllsup

    IABC St. Louis Quill Awards

    We redesigned and moved Allsup's intranet, MyAllsup, to a new platform (from Dreamweaver to Ektron), which significantly improved how we communicate with our employees.

  • Gold Award - Allsup Mobile Website

    2012 Targeted Advertising and Marketing (TAM) Awards - Business Marketing Association of St. Louis

    We worked with St. Louis agency The Net Impact on our first mobile website venture, the mobile version of Allsup's consumer website (www.Allsup.com).

  • Award of Excellence

    The Communicator (Print Media)

    I received the Award of Excellence for an MGMA Postcard that I created with our freelance designer.

  • Award of Distinction

    The Communicator

    I received the Award of Distinction for my work on Transworld Systems' sales site (The Sales Outfitter).

Languages

  • English

    -

Organizations

  • IABC - St. Louis

    -

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