Austin, Texas, United States
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About

Lisa Hendrickson is an award-winning innovative strategist working at the intersection of…

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Experience & Education

  • SUNY FIT

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Licenses & Certifications

Volunteer Experience

  • Co-Founder

    Austin Sustainability Professionals

    - Present 2 years 8 months

    Environment

    Co-founded a community-oriented organization bringing together professionals building and working in the sustainable economy in Central Texas. Our raison d'etre is community and conversations.

  • City of Buda, TX Graphic

    Chairperson Sustainability Commission

    City of Buda, TX

    - Present 6 years 5 months

    Environment

    Vice Chairperson February 2023 - present
    Chairperson September 2021 - February 2023
    Vice Chairperson June 2021
    Commissioner: June 2019
    As the Chairperson of the Sustainability Commission, I get to work with a group of dedicated professionals from the city government and my fellow citizens to make recommendations, fulfill on program initiatives and to represent the public interest in projects like Dark Sky Initiatives, the long term mobility plan for the city, open spaces, air and…

    Vice Chairperson February 2023 - present
    Chairperson September 2021 - February 2023
    Vice Chairperson June 2021
    Commissioner: June 2019
    As the Chairperson of the Sustainability Commission, I get to work with a group of dedicated professionals from the city government and my fellow citizens to make recommendations, fulfill on program initiatives and to represent the public interest in projects like Dark Sky Initiatives, the long term mobility plan for the city, open spaces, air and water initiatives along with waste management and recycling initiatives. Educating the public as to the benefits of living more sustainably and how to be more sustainable has been part of my DNA since my days as COO of a pioneering sustainable manufacturing company. As term continues, I'll be working with my fellow commissioners and the City to fulfill on its initiatives to bring sustainability fully into the forefront of operations and to communicate how living more sustainability is a benefit to our community.

  • 50/50 Women on Boards Graphic

    Leadership Committee Member

    50/50 Women on Boards

    - Present 4 years 3 months

    Economic Empowerment

  • Ambassador

    Tomorrow's Education

    - Present 4 years 5 months

    Education

    Tomorrow's Education offers a new student-centric mobile-first learning platform to replace disengaging video calls, and to enhance traditional education with learning methods and formats such as bite-sized and challenge-based learning.

    Join our next global student cohort for our Professional Master in Sustainability, Entrepreneurship and Technology with WU Executive Academy - Vienna University of Economics and Business.

  • ABQid, Inc. Graphic

    Mentor

    ABQid, Inc.

    - 4 months

    Economic Empowerment

    Mentor of first cohort group to go through the Lean Startup process at start up business accelerator

  • TEDxABQ Graphic

    Organizational Design and Development

    TEDxABQ

    - 1 month

    Arts and Culture

    Created a business model for the local organization as to build a stable financial format in which the organization could grow. Sponsorship model included cornerstone sponsors, annual event sponsors, and a membership model.

Publications

  • Boom! Deciphering Innovation: How Disruption Drives Companies to Transform or Die

    Spark City

    Winning in An Age of Relentless Change and Disruption

    Today, we face a bewildering array of changes coming from many directions—globalization, government policy, market disorganization, technology, business trends, demographics, social distortion, and environmental uncertainty. These mega forces are disrupting how organizations do business and often determine whether they succeed or fail.

    Boom! Deciphering Innovation: How Disruption Drives Companies to Transform or Die is a…

    Winning in An Age of Relentless Change and Disruption

    Today, we face a bewildering array of changes coming from many directions—globalization, government policy, market disorganization, technology, business trends, demographics, social distortion, and environmental uncertainty. These mega forces are disrupting how organizations do business and often determine whether they succeed or fail.

    Boom! Deciphering Innovation: How Disruption Drives Companies to Transform or Die is a 30,000-foot guide for leaders who need to make sense of the disruptive landscape, the nature of innovation, and the role of leadership in reinventing the future. The lessons are useful whether you are a leader in a big or small company, nonprofit or government organization.

    The book is designed to be a quick, fun read. The authors use lively, conversational language, pictures, and short case studies to tell the story of what happened, winners and losers, innovation and transformation. They also provide advice on the first steps in making a company future-ready.

    Other authors
    See publication

Projects

  • Market Engagement, Thought Leadership, Brand Evangelism and Axiomatic Storytelling

    Sought after thought leader sharing unique insights at the intersection of sustainability, innovation and technology.

    New York Stock Exchange, "SEC's Climate Disclosures from the Sustainability Office's perspective," June 2024.

    Financial Women’s Association, “Navigating Sustainable Supply Chains: Understanding Challenges and Opportunities” with Herve Duteil, CSO of BNP Paribas Americas, Aniket Shah, MD and Global Head of Sustainability and Transition Strategy, Jeffries Group,…

    Sought after thought leader sharing unique insights at the intersection of sustainability, innovation and technology.

    New York Stock Exchange, "SEC's Climate Disclosures from the Sustainability Office's perspective," June 2024.

    Financial Women’s Association, “Navigating Sustainable Supply Chains: Understanding Challenges and Opportunities” with Herve Duteil, CSO of BNP Paribas Americas, Aniket Shah, MD and Global Head of Sustainability and Transition Strategy, Jeffries Group, Margarita Boulankova, Head of Global Trade Solutions Structuring, BNP Paribas. 2024

    CERAWeek, “Nature Positive Decision Making,” and “Tracking Net Zero Commitments” 2024

    CERAWeek, “Vendor Risk Management and Sustainability,” with Peter Pernebo, MD and Global Head of Risk Management Solutions at S&P Global. 2023

    Texas Technology Summit. “The ABCs of ESG: Understanding Corporate Sustainability.” 2022

    “Inside the Boardroom” Podcast “Ensuring Corporate Success in Sustainability at the Cross Section of Innovation & Technology” with Amy Rojin, Managing Principal, Corporate Governance, BDO. 2023

    Accounting Today webinar, “Preparing for the Future of Accounting: Key Trends and Sustainability Reporting." 2023

  • Public Speaking and Notable Speaking Engagements

    - Present

    2020
    NEST and EBAY: Retail Revival Series: A Digital Workshop for Scaling Your Business
    FIT:MATCH: A Near Term Retail Playbook
    2018
    FGI Regional Conference: Web Experiences in Real Life: The Move to Convergence
    2017
    October 30: Smart Hustle Conference: (Seth Godin Keynote): Pricing: Strategies for Small Business
    2016
    April 19: Mistress of Ceremonies: The Salons @ EarthWeek
    Oct 5 NEST International NYC Summit

    2015
    October 21: Inc's Playbook Video…

    2020
    NEST and EBAY: Retail Revival Series: A Digital Workshop for Scaling Your Business
    FIT:MATCH: A Near Term Retail Playbook
    2018
    FGI Regional Conference: Web Experiences in Real Life: The Move to Convergence
    2017
    October 30: Smart Hustle Conference: (Seth Godin Keynote): Pricing: Strategies for Small Business
    2016
    April 19: Mistress of Ceremonies: The Salons @ EarthWeek
    Oct 5 NEST International NYC Summit

    2015
    October 21: Inc's Playbook Video Interview
    October 21: Inc 500 Orlando
    October 8: Grand Rapids INC Business Council
    October 2: Manufacturing Day NYC
    September 25: CEO Live Radio Interview
    August 17: Etsy NYC
    July 24: Mark Imperial Radio Interview (Chicago)
    May 30: HOBY NM Leaders Luncheon
    May 19: American Advertising Federation - New Mexico
    May 16: Morning Salon @ Wanted Design (International Design Show)
    April 7: 9: Inc Mag's GrowCo / Nashville2016

    2014:
    July 10th: TEDxABQ Entrepreneur's Salon
    Mistress of Ceremonies, FIT's Sustainable Fashion and Beauty Conference


    See project

  • Morning Salon

    The Morning Salon program is a fresh approach to knowledge sharing and problem solving offering a curated conversation designed for active participation between speaker, audience members and event staff. The Morning Salon offers “A Collaborative Experience” (Think gamification meets a TED Talk meets IDEO’s Human Centered Design). An Honor Code is implemented so that each participate can safely share ideas and thoughts in an environment that promotes trust and congeniality.

    Other creators
    See project

  • FutureLAB Workshops for Entrepreneurs

    Created four different workshops with entrepreneurs to gain tactical knowledge to be used immediately in their start up companies. Courses include: FutureLAB: Start IT!, FutureLAB: Profits, FutureLAB: Get Paid, FutureLAB: Brand YOU! More workshops in the series are in the works.

    See project

  • Intrapreneur Product Development and Launch for Global University

    Intrapreneurial opportunity to design and manage the building of the Finance for Design program at FIT. Lead a team of 8 finance professors to build entrepreneur-focused finance courses designed to increase the success rate of creative and design oriented product makers. Program launched in May 2013 and is running ongoingly.

    Other creators

  • Strategy Engagement: Product to Market: Luxury Wall Covering from Market Positioning to Launch

    -

    Luxury product maker required product to market strategy including positioning, pricing strategy, marketing and distribution strategy. Product available through the B2B market (interior designers). Product featured in NY Design Center’s Fall 2016 “What’s New, What’s Next” Show.

    See project

  • Strategy Engagement: Back Office Process Creation + Financial Analysis for Digital Brand and Marketing Company

    -

    Created and implemented back office processes for the company from digital contract intake, customer onboarding, financial reporting and analysis, client recommendations.

  • PropTech Strategy Consulting

    -

    Worked with founders to create their foundational documents (mission, vision, values) and align their organization's client facing and internal processes with them. Worked with the team to remove friction from their processes making it easier for clients to do business with the company.

  • The Salons @ Earth Week

    -

    Created full-day event for sustainable businesses featuring Rick Kilmer, President of FLOR, Adam Block, sustainable food pioneer as keynote speaker, along with B Corp companies such as Threads for Thought, Greyston Bakery, and NYSP2P. Sponsors included SUNY's FIT, Florim, Effen Vodka, Monarch Lounge, True Model Management and more.

  • Strategy Engagement: International Museum

    -

    Assessing institution’s readiness to springboard from its initial strategic approach of education, entertainment and visitors center into a new approach focused on becoming a research and educational institution driven by the digital organization.

    See project

  • Strategy Engagement: Organizational Transformation for Specialty After Market Yacht Product Manufacturer

    -

    Lead a team of five through a 5 step methodology to assess effectiveness and profitability of in-house manufacturing process while leveraging company assets to pivot it into a digital sales and marketing organization increasing effectiveness and profitability.

    See project

  • New Product Pricing Strategy

    -

    Pricing strategy for new market entrant focused on corporate HR departments.

    Other creators

  • Strategy Engagement: US Sales Operations Design and Build Out

    -

    India-based tech outsourcing company required a US-based sales force to engage with Fortune 500 companies with a middleware specialty. Built the financial and operations model for the business unit, recruited and hired the US Sales Director for the organization.

    See project

Honors & Awards

  • Austin's Women of Influence and Change 2025 Awardee

    The Women We Admire

  • Top Women Leaders Award

    Women We Admire

  • Top Women Leaders of Austin for 2024 List

    Women We Admire Association

  • ICIC 100 Award Winner

    Michael Porter and the ICIC Organization

    Founded in 1994 by Harvard Business School Professor Michael Porter, the Initiative for a Competitive Inner City is a nonprofit research and strategy organization and the leading authority on U.S. inner city economies and the businesses that thrive there.

  • ICIC 100 "One to Watch" Company 2008

    Michael Porter and the ICIC Organization

    The companies listed here are all “Inner City 100” winners and among the fastest-growing American companies in any location. Although based in the inner city, these companies derive more than half their revenues from regional, national and international sales. The median firm is 11 years old with over $8 million in annual revenue, 45 full-time employees and a five-year compound annual growth rate (CAGR) of 39%.

  • Small Business Initiative Grant

    The Clinton Foundation, Booz Allen, and the Bronx Overall Economic Development Corporation

    The Small Business Initiative supports the expansion of opportunity and economic growth by helping innovative and socially responsible small businesses and entrepreneurs compete in the marketplace.

  • Urban Enterprise Program Grant Recipient

    The Clinton Foundation and Inc Magazine

    The Urban Enterprise Program supports the expansion of opportunity and economic growth in urban communities by helping small businesses and entrepreneurs compete in the changing urban marketplace.

Languages

  • English

    Native or bilingual proficiency

Organizations

  • Entrepreneurs Organization (EO)

    Forum Leader

    The Entrepreneurs' Organization (EO) is a Global business network of 11,000+ leading entrepreneurs in 153 chapters and 48 countries. EO enables business owners to learn from each other, leading to greater business success and an enriched personal life.

  • New York Road Runners

    -

    New York Road Runners is the world’s premier community running organization, and our efforts and events serve all runners and active individuals, from beginners to professional athletes: the young, the elderly, and the underserved of all abilities The organization's unique nonprofit model, which teams contributions from corporate, foundation, and individual donors with earned income from our best-in-class events, that makes all our efforts possible. Together with the help of all of NYRR’s…

    New York Road Runners is the world’s premier community running organization, and our efforts and events serve all runners and active individuals, from beginners to professional athletes: the young, the elderly, and the underserved of all abilities The organization's unique nonprofit model, which teams contributions from corporate, foundation, and individual donors with earned income from our best-in-class events, that makes all our efforts possible. Together with the help of all of NYRR’s members, supporters, participants, and partners, we're working hard to fulfill our mission of giving all people everywhere a reason to run. Today, tomorrow, and for life.

  • Women In New Media (WINM)

    Board Member

    As a board member for WINM I ran the organizations rebranding strategies. WINM is an organization for women in the new media industry.

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