About
I'm a growth-minded product leader with a passion for building scalable SaaS platforms…
Articles by Matt
-
LinkedIn Profile Optimization Best Practices
LinkedIn Profile Optimization Best Practices
Critical Steps to Optimize your LinkedIn Profile This year there will be more competition than ever before to secure…
1 Comment -
Industry Expert Quotes Requested
Industry Expert Quotes Requested
Good day. I am looking for a few industry professionals who would be interested in sharing some wisdom and a quote for…
1 Comment
Activity
12K followers
-
Matt Haag reposted thisMatt Haag reposted thisLet me show you 4 blindspots most enterprise leaders miss when it comes to pipeline and the AI playbook that fixes them 👇 1. Data Intelligence ↳ Reps still lose 40% of the week chasing contacts. ↳ AI auto-scores prospects on 200+ signals. Result: 83% of AI-enabled teams report higher productivity. 2. Outreach Orchestration ↳ One-size cadences = lower replies. ↳ AI syncs email + LinkedIn + phone + SMS in one brain, with built-in personalization. Result: 2× engagement vs. static templates. 3. Speed-to-Conversation ↳ Slow routing kills interest. ↳ AI books slots, handles objections, and logs calls in minutes. Result: +20% higher conversion when leads respond instantly. 4. Revenue Proof ↳ Leaders struggle to prove ROI before quarter-end. ↳ Closed-won data loops back, sharpening models every cycle. Result: ≥30% win-rate lift from compounding feedback. The old way: More activity, more grind. The new way: Pipeline that compounds itself, one rotation at a time. Now, there’s a system that flips that. It finds the right person. Reaches them at the right time. And book the meeting before your rep even logs in.
-
Matt Haag shared thisIn SaaS — whether it’s fintech, security, or HR tech — the hardest part of AI isn’t building models. It’s aligning AI initiatives with the real business outcomes customers care about. As Tactical Edge AI puts it well: “Most companies don’t fail at AI because of activity.” The winners in SaaS will be those who: --Tie AI to customer acquisition, retention, and risk reduction Integrate seamlessly into existing workflows --Prioritize compliance and trust alongside innovation --It’s not about more AI — it’s about the right AI. #SaaS #FinTech #Cybersecurity #HRTech #AIMatt Haag shared thisMost companies don’t fail at AI because of the tech. They fail because they skip the steps. Overhyped pilots. Burned budgets. Models nobody uses. It’s not about “trying AI.” It’s about following the roadmap. → Build with the right data → Train with precision → Deploy into real workflows → Scale across the enterprise AI isn’t a project. It’s an operating system. #GenerativeAI #EnterpriseAI #TacticalEdgeAI
-
Matt Haag reposted thisMatt Haag reposted thisYou chased more leads. Added names. Built massive lists. “More in the funnel means more deals.” And still missed quota. Pipeline bloated. Forecasts flat. Reps buried in ghosts. In 2025, noise gets ignored. Signals get meetings. → Score leads by fit and intent → Cut low-propensity accounts → Aim at the few who drive revenue → Measure results, not reach AI can find thousands of contacts. Only signals show you which ones count. More leads do not create more revenue. Focus builds credibility. #B2BSales #SalesProspecting #ProspectoryAI
-
Matt Haag shared thisBold take, Nick Abraham If AI does replace SDRs by next year, it’ll be because organizations have nailed everything from data quality to trustworthy automation. In my experience leading Product at Prospectory.ai, we find the hardest pieces are the messy data, the nuance in customer context, and building trust in AI-assisted workflows. But yes—the goal is absolutely enabling teams to do more with less. That’s where I believe the largest win will come.Matt Haag shared thisAI will replace SDRs completely by next year AI will replace SDRs completely by next ye AI will replace SDRs completely by next AI will replace SDRs completely by ne AI will replace SDRs completely by AI will replace SDRs completely AI will replace SDRs comple AI will replace SDRs com AI will replace SDRs AI will replace SD AI will replace AI will rep AI will AI A AI AI ne AI need AI needs hu AI needs human AI needs human ove AI needs human overs AI needs human oversight AI needs human oversight to AI needs human oversight to act AI needs human oversight to actua AI needs human oversight to actually AI needs human oversight to actually wor AI needs human oversight to actually work
-
Matt Haag reposted thisMatt Haag reposted thisYou’re exhausted. It’s 2 a.m. Screens flashing. Alerts piling. Nothing stops. False alarms. Missed warnings. The system is drowning you in noise. And the real threat? It’s hiding in the static. This is how IT dies in silence. Not with one big outage. But with a thousand little ones, you couldn’t stop. 2025 reality: You don’t have to drown. → Ingest once — everything in one place → Normalize & enrich — add context before chaos → Detect patterns — see danger before it hits → Automate the routine — free up your hands → Escalate only what humans must touch → Keep learning — so it gets smarter, not louder AIOps isn’t hype. It’s survival. Noise filtered. Focus restored. Humans back to doing what matters. #AIOps #EnterpriseAI #ITSimplified
-
Matt Haag reposted thisMatt Haag reposted thisWe packed Boston’s CRO Summit with best ideas → Dillon Twombly showed why CROs must own the entire revenue cycle — from acquisition to renewals. → Tim Riesterer reminded us that human skills still close deals in the AI era. → Ken Levine made it clear: guesswork in GTM is over — AI drives execution. → Kelley Hippler pushed leaders to build people-centered teams. → Panels drove home the theme: More pipeline. Less headcount. At our booth, Prospectory showed how to accelerate revenue with smarter prospecting, enrichment, sales intelligence, outbound, and more. Huge thanks to Warren Zenna, Stav Costas, and Karthik Sundaram for making it all happen. The CRO role keeps evolving. We’re leading the way. 👇 Highlights from the Summit and where Prospectory AI fits in. #CROSummit #RevenueLeadership #Prospectory #Sales #CRO #RevenueGrowth
-
Matt Haag reposted thisMatt Haag reposted thisEveryone’s still chasing models. But 2025 isn’t a model race. It’s a stack game. If your foundation is weak, ➝ Cloud costs eat you alive ➝ Data can’t be trusted ➝ Models hallucinate in production Then all you bought was noise. Winners? They invest in the stack: • Infrastructure that scales • Data that’s governed • Models fed the right context • App users trust • Outcomes that show up on the balance sheet Losers? They brag about which LLM they plugged in. And wonder why it fails at scale. The model is the engine. But the race is won on fuel. #EnterpriseAI #DataGovernance #GenerativeAI #TacticalEdgeAI
-
Matt Haag shared thisThe winners won’t out-volume the competition — they’ll out-signal them. Engagement patterns, repeat site visits, hiring velocity… these tell you when to show up, and how to add value before buyers even ask.Matt Haag shared thisDemand generation is broken… …at least the way most founders use it: Cold emails, generic lead magnets, gated PDFs, and a whole lot of praying that someone eventually fills out your contact form. Truth is, if you want to make it in 2025 and beyond, you have to adapt. You need to completely flip the strategy on its head — create so much value, insight, and relevance in public that your buyers are already sold by the time they book a call with you. You see, old demand gen was built around capturing demand. You waited until someone searches, clicks, or downloads something. It was reaction-based. But the strategy that’s working now is you don’t just wait. You *create* demand: Sharing real insights. Building real connection. Leading with content and conversation. Owning your narrative before buyers even know they need what you sell. I hate to break it to you, but one’s opting into your gated whitepaper anymore. They want to learn something new, hear from real operators, know why your solution matters before they’re ready to buy. It’s founder-led, buyer-centric, and content-first. But more importantly, it actually converts. - What questions do you have about current marketing and demand gen strategies? Drop them in the comments below and let’s chat.
-
Matt Haag shared thisThis captures where sales is headed—authentic engagement over noise. Glad to be part of the shift.Matt Haag shared thisSomewhere along the way, that got lost. Stacks of cold lists. Spray-and-pray cadences. Fake personalization. Sales became about volume. Not value. 2025 is the reset. → Context over cadence → Proof before pitch → Signals, not spam Sales isn’t about tricking people into taking a meeting. It’s about showing up when it matters. Prospectory makes that possible. #B2BSales #SalesPlaybook2025 #AIProspecting
Matt Haag commented on a post
3w
Great take.
Order often beats volume.
Teams that stack-rank accounts by fit + timing signals (leadership change, funding, tech stack shifts, site visits) tend to get more replies with fewer touches.
Pair that with a short line of context that links who you are to who they are (e.g., “already integrates with the platform you use”) and the message feels earned, not generic.
Matt Haag commented on a post
1mo
This nails it.
The shift is from volume-based capture to signal-driven creation. The winners in 2025 won’t be those who gate content — they’ll be the ones who contextualize insights, show relevance earlier in the cycle, and make every interaction feel like the natural next step.
The strongest teams are already looking beyond clicks and form fills to signals that actually reflect buyer intent — things like funding announcements, leadership hires, technology adoption, or even changes in hiring velocity.
Combine those with behavioral cues — repeat site visits, content engagement, social activity — and you move from chasing leads to meeting prospects exactly where they are in their journey.
That’s how demand generation evolves: not just waiting for demand to appear, but creating it by showing up with context when it matters most.
-
Matt Haag liked thisMatt Haag liked thisLet me show you 4 blindspots most enterprise leaders miss when it comes to pipeline and the AI playbook that fixes them 👇 1. Data Intelligence ↳ Reps still lose 40% of the week chasing contacts. ↳ AI auto-scores prospects on 200+ signals. Result: 83% of AI-enabled teams report higher productivity. 2. Outreach Orchestration ↳ One-size cadences = lower replies. ↳ AI syncs email + LinkedIn + phone + SMS in one brain, with built-in personalization. Result: 2× engagement vs. static templates. 3. Speed-to-Conversation ↳ Slow routing kills interest. ↳ AI books slots, handles objections, and logs calls in minutes. Result: +20% higher conversion when leads respond instantly. 4. Revenue Proof ↳ Leaders struggle to prove ROI before quarter-end. ↳ Closed-won data loops back, sharpening models every cycle. Result: ≥30% win-rate lift from compounding feedback. The old way: More activity, more grind. The new way: Pipeline that compounds itself, one rotation at a time. Now, there’s a system that flips that. It finds the right person. Reaches them at the right time. And book the meeting before your rep even logs in.
-
Matt Haag liked thisMatt Haag liked thisMost companies don’t fail at AI because of the tech. They fail because they skip the steps. Overhyped pilots. Burned budgets. Models nobody uses. It’s not about “trying AI.” It’s about following the roadmap. → Build with the right data → Train with precision → Deploy into real workflows → Scale across the enterprise AI isn’t a project. It’s an operating system. #GenerativeAI #EnterpriseAI #TacticalEdgeAI
-
Matt Haag liked thisMatt Haag liked thisJust one week until #GartnerSRM in London! Our CTO, Chas Clauson, will be sharing insights on security prototyping with AI-assisted development. 📍Stop by booth #140 to chat about building an intelligent security strategy. 💡Want more 1:1 time? Drop a comment below or reach out to us to pre-book a meeting with our team.
-
Matt Haag liked thisMatt Haag liked thisAI will replace SDRs completely by next year AI will replace SDRs completely by next ye AI will replace SDRs completely by next AI will replace SDRs completely by ne AI will replace SDRs completely by AI will replace SDRs completely AI will replace SDRs comple AI will replace SDRs com AI will replace SDRs AI will replace SD AI will replace AI will rep AI will AI A AI AI ne AI need AI needs hu AI needs human AI needs human ove AI needs human overs AI needs human oversight AI needs human oversight to AI needs human oversight to act AI needs human oversight to actua AI needs human oversight to actually AI needs human oversight to actually wor AI needs human oversight to actually work
-
Matt Haag liked thisMatt Haag liked thisYou’re exhausted. It’s 2 a.m. Screens flashing. Alerts piling. Nothing stops. False alarms. Missed warnings. The system is drowning you in noise. And the real threat? It’s hiding in the static. This is how IT dies in silence. Not with one big outage. But with a thousand little ones, you couldn’t stop. 2025 reality: You don’t have to drown. → Ingest once — everything in one place → Normalize & enrich — add context before chaos → Detect patterns — see danger before it hits → Automate the routine — free up your hands → Escalate only what humans must touch → Keep learning — so it gets smarter, not louder AIOps isn’t hype. It’s survival. Noise filtered. Focus restored. Humans back to doing what matters. #AIOps #EnterpriseAI #ITSimplified
-
Matt Haag liked thisOver the last year at Sumo Logic I’ve had the privilege of working closely with Claire DAntoni and seeing firsthand the passion and collaboration she brings to our partner marketing efforts. Excited and proud to see her nominated for the Channel Focus Rising Star Award, so well deserved! Cast your vote 🗳️
-
Matt Haag liked thisMatt Haag liked thisWe packed Boston’s CRO Summit with best ideas → Dillon Twombly showed why CROs must own the entire revenue cycle — from acquisition to renewals. → Tim Riesterer reminded us that human skills still close deals in the AI era. → Ken Levine made it clear: guesswork in GTM is over — AI drives execution. → Kelley Hippler pushed leaders to build people-centered teams. → Panels drove home the theme: More pipeline. Less headcount. At our booth, Prospectory showed how to accelerate revenue with smarter prospecting, enrichment, sales intelligence, outbound, and more. Huge thanks to Warren Zenna, Stav Costas, and Karthik Sundaram for making it all happen. The CRO role keeps evolving. We’re leading the way. 👇 Highlights from the Summit and where Prospectory AI fits in. #CROSummit #RevenueLeadership #Prospectory #Sales #CRO #RevenueGrowth
-
Matt Haag liked thisMatt Haag liked thisYou tried personalization. {FirstName} tricks. Dropping company names. “Noticed you on LinkedIn.” And buyers ignored it. They could smell the fake relevance. Mass blasts = automation. Reps are drowning in busywork instead of conversations. In 2025, noise gets deleted. Context gets replies. → Segment by industry, role, stage → Follow clicks, visits, intent → Say what matters to them, not to you → Count replies, not blasts AI can send emails all day. Only signals show you which ones count. Personalization at scale isn’t speed. It’s credibility. #B2BSales #SalesProspecting #ProspectoryAI
-
Matt Haag liked thisMatt Haag liked thisThe old toolkit? Cold lists. Gut-feel forecasts. Reps buried in admin. It worked until it didn’t. And now it’s breaking pipelines. 2025 runs on a different OS: → Leads prioritized by signals → Proof over pitch → Context over cadence Reps ignoring it aren’t “traditional.” They’re falling behind. prospectory.ai puts proof in your pipeline. #B2BSales #SalesEnablement #SalesPlaybook2025
Experience & Education
-
Prospectory
View Matt’s full experience
See their title, tenure and more.
or
Licenses & Certifications
Publications
Recommendations received
3 people have recommended Matt
Join now to viewOther similar profiles
Explore top content on LinkedIn
Find curated posts and insights for relevant topics all in one place.
View top content