Be reasonable

- Be reasonable. "You get a car. You get a car. Everybody gets a car." With these words exclaimed on September 13th, 2004, television host Oprah Winfrey bestowed new Pontiac G6 sedans on 276 elated audience members gathered to watch her daytime talk show. It's become an iconic moment and an enduring meme. You get a car is part of American popular culture and used as a catchphrase, not unlike, where's the beef from Wendy's or wazzup, from Budweiser. Did Oprah's Pontiac giveaway, which was actually devised and funded from the marketing budget of General Motors to launch the G6, create conversations? Of course. In fact, it ranks fourth on the list of all-time most memorable Oprah show moments out of 4,000 episodes as ranked by Oprah herself. And how could it not? A car is an outsized reward for sitting in a studio audience and clapping when the applause sign beckons. So much so that it probably wouldn't work for you.…