Ari Entin’s Post

View profile for Ari Entin

Head of Sports Marketing @ Amazon Web Services (AWS) | Integrated Marketing and Brand Communications

As the 2025 National Football League (NFL) season kicks off tonight, we’re celebrating 10 years of NFL Next Gen Stats powered by Amazon Web Services (AWS)! What began with simple, logic-based stats—like tracking player speed or counting how many were on the field—has evolved into machine learning models that explain the why behind the game. 📊✨ Stats like Completion Probability, Pressure Probability, and Coverage Responsibility have become part of the broadcast experience, giving every fan—from casual viewers to hardcore analysts—a deeper way to understand football. And the innovation doesn’t stop when the playoffs are over. Through the NFL Big Data Bowl, students and developers across the globe are shaping the next wave of analytics. More than 50 stats born in the competition have already made their way from laptops and classrooms to live broadcasts—a true year-round cycle of discovery, testing, and delivery. 🔬 In partnership with the NFL, AWS has spent the past decade transforming raw data into insights that educate, inspire, and connect millions of fans worldwide. The next 10? Even smarter, faster, and more connected—with AI/ML at the core of how football is played, coached, and experienced. Here’s to what’s been built—and what’s still to come. 🚀 #AWS #NFL #NextGenStats #BigDataBowl #AI #MachineLearning #football #sportsinnovation

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Jeannie Entin

Communications Pro | Energy, AI & Robotics, Biotech, and Computing

1mo

Double digits baby! 🏈 🔟 🎉

Cole Hayden

Associate Account Manager @ AWS

1mo

It's our year Baltimore Ravens

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WOW! Ten years...that's something to celebrate! 🤩

Spencer Remick

Brand Director - Football | Brand Marketing & Strategy | Creating innovative experiences that connect deeply w/ customers | Former D1 Athlete | Jaxson's Dad

1mo

Wow! 10 yrs! From numbers on a screen to stories on the field—cheers to a decade of transforming the game Team Amazon Web Services (AWS) and Ari Entin!! Can't wait for the next 10!!

Christopher Saleski

Sr, Product Marketing Manager at Amazon Web Services (AWS)

4w

Great work as always Ari!

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