Happy Monday :) SF AI-Native Operator Takeaway #1: Forward-deployed engineers and how AI companies are ~actually~ getting built. One of the biggest differences between AI-native companies and traditional SaaS right now isn’t just the technology or the model. It’s how and where the product actually gets built. The strongest AI teams I met aren’t optimizing pitch decks or even demo environments, they’re building inside customer environments. That’s why forward-deployed engineers and implementation strategists keep coming up. In practice this means: engineers sitting directly with customers; shipping integrations, workflows, and edge cases in real time; product managers working with those FDEs to understand what needs to be done; and learning what actually matters to the customer before anything gets productized. This flips the old SaaS playbook. Traditional SaaS assumed engineering was scarce. You build once, sell many times, and customize through Sales and CS. When bespoke engineering was required, it was often rational to walk away. AI-native teams are operating under a different assumption: engineering and GTM are treated as equally flexible. With that, services are often the wedge to becoming a platform, not something to run from. The vision is still to be a platform, but the momentum starts with high tough delivery. That said, there’s an important caveat that came up repeatedly. The forward-deployed model only really works when contract values can support it, and yet right now, it feels like almost everyone is trying to use it. Forward-deployed work drives speed, but it also blurs: ➖ Product versus services ➖ Pricing models, such as software plus implementation or usage plus services ➖ Gross margins once delivery, support, and compute costs normalize The best teams aren’t blind to this, but they still use the approach to rapidly build product. They focus less on feature validation and more on customer willingness to pay for something (before building it!), as well as what multiple customers repeatedly ask for versus what is truly bespoke. With that, they decide what should stay services versus what makes it into the core product. In this rapidly changing time, speed beats elegance, but only if teams are honest about what they’re actually selling and what the economics can support. Forward-deployed teams aren’t a scaling strategy on their own, but they’re an incredibly compelling learning strategy. And right now, learning (and implementing) faster than everyone else is the advantage. Next up: how PLG and GTM are changing in the AI landscape, and why many teams are fixing the wrong problem. #FDE #AI
Nima Elyassi-Rad
6mo
🎯
Insightful!