GTM isn't about headcount, it's about infrastructure. Invest in systems, not SDRs.

Being a GTM engineer is basically parenting your tech stack. 👶💻 There’s: - The needy tool (needs attention every day or it breaks). - The quiet one (you don’t hear from it for weeks - then it explodes). - The middle child (Zapier, obviously 🤭 😅 ). - And the overachiever (Clay - the one holding the family together 🤩 🙏 ). Most days it’s chaos: 💥 A webhook fails. 📊 AI gone rogue. 📨 A sequence fires… twice. 🫠 But then — there’s that one moment. Everything syncs. The automations hum. Reports look clean. 😎 And you just sit there thinking: “I did that. I made this madness make sense.” Here’s the truth: Being a GTM engineer isn’t about having the perfect stack. It’s about creating systems that survive the chaos. So yeah, it’s loud, messy, and occasionally overwhelming… But when it works, it feels like raising a data-driven, well-behaved child who just booked 3 meetings while you sipped your coffee. ☕ #GTMEngineer #RevOps #MomsWhoClay #Automation #Growth

Hot take: most GTM engineers aren’t GTM engineers. They’re more GTM plumbers. 👨🏻🔧 Duct-taping dozens of tools instead of actually growing revenue does not make you a GTM Engineer. It makes you a complexity driver. You’ve built 5 dashboards, linked 3 CRMs, and set up 7 Slack integrations. Engineer? Or just an overworked patcher? If you’re tired of complexity, keep reading... I’ve got insights for you. Here’s the truth: being a GTM strategist isn’t about configuring APIs at 2 AM. Or adding complexities to processes. It’s about seeing the signals that truly matter, making fast decisions, and driving revenue predictably. AI, automation, shiny dashboards  they’re tools, not replacements for strategy. They should amplify what you do (and not cost you time, money, resources etc) – like nRev does for GTM leaders, allowing teams to become the engineers while you stay in strategy mode. If your stack has turned you into a GTM engineer in disguise, something’s broken. Maybe it’s time to: - Stop fixing workflows - Start focusing on strategy - Let your agents run GTM - so you can actually grow. It’s not about over-engineering processes. It’s about moving as quickly as possible, doing as little as possible, and getting the best results you can.. That’s true leverage and true strategy. Break the chain, fellow strategists. Strategy always beats busywork. Always. #GTMRealityCheck #RevOps #nRevAI

💭 In a moment where everyone is running to hire GTM engineers, AI workflow specialists, and buy the most performant tools… I feel the need to say something that might not be super popular. ❗ None of that will work if you don’t have your foundations clear. If your ICP, customer lifecycle, journey, and data enrichment logic aren’t well defined, even the smartest automation or engineer won’t fix it. A successful and scalable GTM motion starts with someone who can think operationally and strategically — someone who can orchestrate the tools, processes, and people behind your revenue engine.🚀 Because at the end of the day, automation can accelerate clarity — but it can’t create it. 💬 If your GTM motion is growing and you want to make sure your lifecycle, enrichment, and processes are solid before layering new hires, AI, or new tools — feel free to reach out. I’m always happy to share what’s worked for me and how I’ve avoided the “tool-first trap” while still building the base. #RevOps #Growth #GTM #Leadership #CustomerJourney #Strategy #Automation #RevenueOperations

𝐄𝐯𝐨𝐥𝐮𝐭𝐢𝐨𝐧 𝐨𝐟 𝐭𝐡𝐞 𝐆𝐓𝐌 𝐄𝐧𝐠𝐢𝐧𝐞𝐞𝐫: 𝐖𝐡𝐲 𝐢𝐬 𝐭𝐡𝐢𝐬 𝐑𝐨𝐥𝐞 𝐭𝐡𝐞 𝐍𝐞𝐱𝐭 𝐁𝐢𝐠 𝐓𝐡𝐢𝐧𝐠 𝐢𝐧 𝐓𝐞𝐜𝐡? The concept of a Go-To-Market (GTM) engineer might seem relatively new, but its emergence is rooted in a few key market forces. As technological solutions become increasingly complex, bridging the gap between product development and market execution has never been more critical. A few market drivers behind the rise of the GTM engineer: 🔹 Customer Expectations: With buyers becoming more tech-savvy, there's a heightened expectation for customised and tech-forward solutions. 🔹 Complex Products: Modern tech products often involve multiple integrations and customisations, necessitating a technical expert who can translate these capabilities into tangible benefits. 🔹 Data-Driven Decisions: Companies rely heavily on data to refine strategies. GTM engineers bring a blend of technical acumen and market insight to drive data-informed decisions. 🔹 Agile Development: In fast-paced environments, quick iteration is crucial. GTM engineers streamline the feedback loop between end-users and developers, enhancing product-market fit. Consider this: A LinkedIn survey indicated that 68% of tech companies planned to add GTM engineer roles within the next two years. This isn't just a trend - it's a seismic shift in how companies are structuring their teams for success. What are your thoughts on the burgeoning role of GTM engineers? Are they redefining the future of tech marketing? #GTM #TechTrends #Innovation

Clay thoughts part III - Where are the Israeli GTM Engineers? "GTM Engineer" is to Clay what "Inbound Marketer" was to Hubspot in 2025. But a quick look at LinkedIn jobs shows almost no listings for GTM Engineer jobs in Israel. So are Israeli startups behind the trend, outsourcing all this work, or doing something completely different? I think it's a few things: 1. "GTM Engineer" often means Marketing or SalesOps who know how to use AI and Clay. Israel has those, they're just still using the old titles. 2. GTM Engineer is a confusing title for a non technical role. I suspect (with zero evidence) that founders here aren't going to like adding engineering to titles. It sounds expensive. 3. The full potential impact of GTM engineering tools has yet to be fully appreciated. Right now I think Clay is mostly viewed as a "fancy and expensive" Apollo or ZoomInfo. There still aren't the early adopters or case studies to give Israeli sales leaders the FOMO to bother Marketing or Sales leaders.

What I Wish I Knew About GTM Engineering! Two years ago, I thought “GTM engineering” just meant building dashboards and automations. Now I know, it’s about architecting growth. The best GTM engineers I’ve met? They’re part strategist, part product thinker, part systems architect. They don’t just write scripts. They design how revenue flows. ( Kudos to Marina Ghilchik, Stephanie Holland ⚡, Nayab Osaf, Javeria Shah , Giselle , Esther, Ilayada and Johanna for such incredible work!!!). My favorite part? The rise of the 50/50 rule → half technical, half strategic. That’s the future right there. If you’re in GTM, Ops, or RevOps, this is where the world’s heading. Posting the link of the report in the comments below 👇

Most GTM teams are drowning in tools but starving for strategy. We see this constantly. A company reaches out because their Clay workspace is a disaster.  Or their AI agent keeps generating emails that nobody responds to.  Or their enrichment costs are out of control. They want us to fix the tool. But the tool isn't the problem. The problem is they automated a broken process.  They built workflows without clear definitions of what "qualified" means.  They added enrichment providers without knowing what data they actually need. If your GTM motion isn't working manually, automation will just help you fail faster. We first figure out the right questions. Then we build the automation. The companies that succeed with GTM engineering don't have the fanciest tech stack. They have the clearest strategy. We have both. #GTMEngineering #Strategy #B2B

GTM Engineers are still drowning in manual work even after "automating" everything? I'm with you on this one. AI is at your service. So are automatic workflows. You have created the sequences. But, it still requires data copying and pasting, using 5 different tools, manually creating tables on a daily basis, and somehow putting in 12-hour days just to keep the pipeline moving. What is more, the majority of so-called "automation" is not really one it is just organized chaos that still needs your supervision. The introduction of Sculptor, Audiences, and Sequencer has reshaped the equation altogether. Create workflows in simple terms. Be the witness that buyer signals are turning into actionable insights all by themselves. Execute whole campaigns customized for every customer without moving to another platform doing this while actually getting time back in your day. The real GTM teams are already taking back more than 5 hours weekly and experiencing pipeline velocity that they have never reached before. Quit struggling with your stack. Start shaping your revenue. #GTMEngineering #OutboundSales #SalesAutomation #RevOps #B2B #ClayGTM #Clay

It feels like a new role is starting to take shape in go-to-market teams: the GTM Engineer. The person who builds the systems that make sales, marketing and ops actually work together. We’re seeing more teams hiring people who can automate data flows, connect tools, and turn manual work into repeatable processes. Roles that barely existed two years ago are now being hired by hundreds of companies every month. And it makes sense, campaigns and headcount only go so far if your system can’t scale. The GTM Engineer sits right in that middle ground between ops, growth, and product connecting data, automations, and workflows so ideas can actually move faster. It’s a clear sign of where GTM is heading, less about adding more people, more about engineering smarter systems. Anyone else noticing this shift?

The Future of GTM Engineering isn’t just technical. I had the privilege of being featured alongside 16 other GTM leaders in Stephanie Holland ⚡’s 2025 Report: “The Future of GTM Engineering.” 5000 words. 17 voices. One clear message 👇 GTM Engineering isn’t RevOps rebranded. It’s the evolution of how revenue is built. It’s strategy and systems. It’s automation and empathy. It’s Clay, n8n, and HubSpot tied to commercial instinct. As AI automates more execution, the winners will be the ones who can translate business problems into engineered solutions that actually drive revenue. That’s the 50/50 rule, half technical, half strategic. And it’s where the next generation of GTM teams will be built. Huge thanks to Stephanie Holland for curating this conversation and gathering GTM minds from Growth Today, CIENCE, RevPartners, PandaDoc, SuperSend and more. The report dives into: ⚙️ Where GTM Engineers fit in your org chart 💡 What makes a CSM work in a hybrid delivery model 🧠 How AI is reshaping strategy and execution in real time The future of GTM isn’t just technical. It’s human. And it’s being built right now. 🔗 Link in the comments. PS: I'm experiencing with tea right now. This is Assam tea with cardamon, cinnamon, cloves, ginger and some chesnut honey. What's your go to drink to start the day?