Here are the 2 traits I actually screen for when hiring marketers (plus the exact questions I ask): 1. Curiosity This has been the #1 trait among every high performer I've worked with. Marketing changes completely every 6 months. New channels emerge. Algorithms shift. What worked last quarter is dead today. Experience without curiosity becomes stubbornness. I've seen seasoned marketers fail because they couldn't adapt to TikTok, resist AI tools, or pivot when Facebook killed organic reach. Meanwhile, curious junior hires figure out new platforms faster than anyone expected. 2. Flexibility Mental flexibility, not just working hours. Your role will change. The company strategy will pivot. Your responsibilities will expand. Flexible team members raise concerns but also help solve them. They don't just complain when things change - they adapt and find solutions. How I spot these traits in interviews: For curiosity: - "What's something you're nerdy about outside of work?" - "What's the latest marketing thing you've tested with AI?" - "Which resources do you use to learn - be specific" If they can't give recent examples or mention 6-month-old experiments, they're not curious enough. For flexibility: - "Tell me about a time your role changed unexpectedly" - "How do you handle it when leadership changes direction?" - "What's the most frustrated you've been with a boss - and why?" Their tone when discussing past changes reveals everything. What about experience? Experience provides context. It's helpful. But I'd rather hire a curious beginner than an experienced marketer who's stuck in 2019 thinking. Experience + curiosity = unstoppable. Experience without curiosity = liability. Your current low performers probably aren't lacking skills. They're lacking curiosity. And curiosity can be coached if someone wants to improve. TAKEAWAY: Stop optimizing your resume for keywords. Start demonstrating curiosity and flexibility. The best marketers aren't just experienced - they're constantly learning and adapting.
"What's something you're nerdy about outside of work?" absolute must. Do they have interests? How excited do they get about stuff they do and learn about?
Curiosity isn’t a soft skill, it’s a survival skill in modern marketing.
Curiosity and flexibility are great traits for any team member 👌🏻
Coaching VC-backed founders and their teams to build enduring companies that scale | Founder @ VC Talent Lab
1moCuriosity is definitely one of the most underrated skills in business - nice one Emil!