How AI can drive value in agencies: Aligning AI with client outcomes

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AI can’t create lasting value through technology alone. To deliver sustained impact, it must be integrated into an organization’s culture and guided by a clear strategic vision. “Why the Future of AI in Agencies Depends on Culture, not Code” shares key points agencies and brands must embrace for AI to drive real value for both clients and employees. One of the key ideas Dan Hagen highlights is the importance of aligning AI with client outcomes. In the agency ecosystem, clients sit at different levels of data and tech maturity, each facing unique business challenges. The true differentiator will depend on the ability of agencies to combine deep client understanding with agile, flexible use of AI. 👉 Read the full article here https://lnkd.in/e79g-RxS #AI #Culture #Flexibility

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