Mike Black’s Post

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Impactful Marketing Strategies for Middle-Market Companies

There's a lot of buzz over the latest ruling against Google… A federal judge in D.C. has ordered a major shake-up for Google, forcing them to share some of their search data with rivals. ⚖️ This landmark ruling, while stopping short of breaking up the company, will significantly impact businesses that rely on search and AI. The court's decision recognizes the rise of AI-powered "answer engines" like ChatGPT and attempts to level the playing field. In other words, generative AI has officially entered the chat. 💬 So what does this mean for your business? This ruling is a signal that the traditional search landscape is rapidly changing: the future of search will be about more than just keywords and links. The companies that will thrive are those that adapt their brand stories for this brand new AI-driven world. Ready to navigate this new AI-powered search ecosystem together? Let's talk. 📞 #AIinMarketing #SearchMarketing #DigitalStrategy

Helmut Oehring

CIO | VP | IT Strategy & Execution | Global Change & Transformation Leader | Large Scale Technology Programs | Innovator & Game Changer delivering bottom line results

1w

I think it great that AI is leveling the paying field - and while I am usually not a fan to have government intrude strongly in the market, it appears like they are forcing a giant to "open up the kimono". I don't think this will have an immediate impact to the business with whom I work - other than other companies learning more about our search habits so they can more aggressively sell to me.

Dafne Tsakiris

Improve, Streamline & Document Your Business Processes | Process Nerd | Systems Specialist | Efficiency Expert

3w

Feels like the start of a new chapter. Curious to see how this changes the way we all show up online!

Kasie Self

Fractional Business Development & Operations | Helping Founders Focus on Their Vision | Connector & Growth Strategist

3w

The companies that will win are the ones that don’t just ‘do marketing,’ but actually evolve their entire growth strategy to fit this AI-driven landscape. Excited to see how leaders start adapting now rather than waiting until it’s too late!

Bill Poole

Entrepreneurial Growth Expert | Mountain Biker, Skier, & Live Music Enthusiast | CEO, Convergo

3w

Great perspective, Mike. This shift reinforces what we see every day - companies need more than tactics. They need a clear strategy that aligns sales, marketing, and brand in this new AI-powered search world.

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