Boosting AIO: 30 actionable strategies for e-commerce

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View profile for Dmitry Nekrasov

Co-founder @ jetmetrics.io | Like Google Maps, but for Shopify metrics

Average Items per Order (AIO): 30 practical ways to move it AIO sits between product choice and basket economics, and it directly lifts AOV. We mapped one of 4 drivers and its 30 tactics into a one-page cheat sheet. What actually moves AIO (ranked by influence): High: - Cross-Sell Rate - Minimum Order Threshold Medium: - Total Items (assortment breadth) - Product Availability Rate Low: - Average Reviews per Item - Average Item Rating Example plays: → Cross-sell: AI recommendations in cart/checkout, stronger complement blocks on PDPs, placement A/B tests. → Thresholds: Free shipping threshold, clear on-site banners, staff scripts for “one more item”. → Availability: Forecasting and safety stock for top SKUs, supplier reliability monitoring. → Assortment: Close obvious gaps; add seasonal or limited lines. → Reviews/Rating: Automate review asks, encourage updates after fixes, train support on quality issues. Measure impact, not motion If you work with Shopify/DTC brands, start with cross-sell and thresholds first, then fix availability. Assortment and social proof help, but they’re slower levers. 📌 Save this cheat sheet and follow me (Dmitry Nekrasov) for the next smart tips about e-commerce metrics #aov #metrics

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Manuel Arrufat

I help maximizing profit in Google Ads with PMax clarity – Free 3-Day Trial or Demo | Founder & CEO @Dolnai

1w

Sometimes just a small nudge, like a free shipping threshold, can make people add more to their cart. It often works better than just offering more products

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