🍿 + 🍺 = the new co-marketing playbook. Netflix just signed a global deal with AB InBev to link its biggest shows with some of the world’s most famous beers—Budweiser, Stella, Corona. Think limited-edition packaging, ad tie-ins during live sports, and activations around the Women’s World Cup. The insight: streaming is becoming an occasion—a shared ritual like game day. And big brands are betting that pairing content with consumption creates a multiplier effect. But here’s the thing: you don’t need a Netflix deal to win. Small brands can ride the same wave by: Partnering with local theaters, music venues, or podcasts. Creating “occasion-driven” drink moments tied to shows, sports, or cultural events. Using platforms like The Bar Book to help fans discover the flavor that fits their watch party. The bigger lesson: It’s not about having the biggest ad budget. It’s about showing up in the right moment with the right story. 👉 If you were advising a craft brand, what “occasion” would you tell them to own? #BeverageIndustry #Innovation #TheBarBook #FutureOfBusiness #DrinkTech

🚀 Netflix & AB InBev: When Streaming Meets Beer 🍿🍺 Big news in marketing: Netflix has signed a global co-marketing deal with Anheuser-Busch InBev (the world’s biggest brewer). 👉 Expect to see your favorite Netflix shows promoted on beer packaging, digital campaigns, live events, and even the 2027 Women’s World Cup. 👉 AB InBev gets pop-culture relevance, while Netflix taps into one of the most widely consumed products worldwide. This is more than a sponsorship—it’s a strategic lifestyle partnership where content + culture + consumption blend seamlessly. 💡 Takeaway for marketers: The future of brand collaborations is about co-creating experiences, not just logos on ads.

Here are the latest Brand Partnership collaborations to catch my attention! 🚨 🍿 Netflix x AB InBev have signed a global partnership spanning co-marketing, activations, digital promos and limited-edition packaging across titles like The Gentlemen and Brasil 70. The partnership allows Netflix to build brand immersion beyond the screen while AB InBev taps into global cultural moments. ⚡ EDF x Coronation Street are making energy saving part of primetime. The ‘Sunday Saver Challenge’ will feature through vans, EV chargers and even character storylines. By embedding the brand into everyday narratives, EDF is making energy saving relatable 🥤 JOE & THE JUICE x Biotiful Gut Health have launched Trust Your Gut, a kefir smoothie now in 80 UK stores. It's a milestone that takes gut health from niche wellness to mainstream convenience, showing how partnerships can make functional trends accessible on the go. ☕ Starbucks x Peanuts have rolled out a global collab in 80% of Starbucks markets, with drinks, food and Snoopy-inspired merchandise. It's a global collaboration that blends nostalgia with broad consumer appeal. ⚽ Here We Flo x Chelsea FC Women are putting periods front and centre with a bold new sponsorship. Players walked out in shorts marked with (fake) blood stains. This is a brilliant partnership that proves sport is a powerful platform for cultural change. 👍 Follow for #brandpartnership and #retailmedia updates. 📩 Subscribe to get these insights straight into your inbox: https://lnkd.in/ejQ7wgFE

AB InBev and Netflix are raising the bar on global partnerships — uniting iconic beer brands with world-class entertainment to create unforgettable fan experiences across sports, food, music, and culture. 🍻📺 read more: https://lnkd.in/gNqECfJ8 Marcel Marcondes | Marian Lee #GlobalPartnership #Marketing #Innovation #Adtechtoday

You don’t rally a global brand with a slideshow. You do it with presence, precision and 800 people fully locked in, not just logged on. Ahead of one of its biggest campaigns yet, Coca-Cola didn’t huddle in a boardroom. They gathered global teams into Jugo's bespoke environment - live, branded, and built for high-stakes alignment. No deck dragging. No fluff. Just focused, fast-moving delivery that landed hard. 800+ internal marketers. Presenters with stage-level presence. One message, localised and launched at scale. Jugo gave Coca-Cola the environment to align at speed and deliver like pros. No lag. No compromises. Just momentum, multiplied. Because when performance matters, you don’t send an update. You create a space where people show up ready to execute. See how Coca-Cola went from comms to campaign launch - all in one room: https://lnkd.in/eeRb2KM3 #CocaCola #GlobalActivation #StrategicComms #MarketingOps #TheJugoEffect #CampaignExecution #NotAnotherMeeting #InternalMomentum

This is strategic territory claiming, not just emotional messaging. Coca-Cola systematically associates with celebratory events (Christmas, Olympics, Super Bowl) until they become synonymous with good times. Professional services marketers should identify a specific concept to own in their category. Innovation? Reliability? Growth? Choose one concept that matters to clients and reinforce it consistently across all marketing. Own a word in prospects’ minds. https://lnkd.in/gsq7rH5m #Positioning #BrandStrategy #CocaColaBranding

AB InBev teams with Netflix for co-branded campaigns around live events The mutliyear partnership includes consumer activations, limited-edition packaging, digital promotions and other efforts. https://ift.tt/eo30nVW

Taco Bell promotes several executives. The moves focus on brand, digital & technology, and development functions, and follow CEO Sean Tresvant’s promotion as chief consumer officer of parent company Yum Brands http://ow.ly/hiZ5106mntm

❓Netflix is partnering with AB InBev… why is that happening? The idea behind it is to drive higher engagement by collaborating in co-marketing campaigns, live events, title integrations, consumer activations, and more — making shared moments even more engaging🍿🍺 How both sides benefit: • 🌍 Global scale, local relevance: AB InBev’s diverse brand portfolio paired with Netflix’s worldwide reach ensures cultural resonance in every market • 🎬 Deeper consumer engagement: By linking beer with streaming, both brands create richer, more immersive fan experiences • 🚀 Stronger cultural impact: Together, they’ll amplify presence at major global events, from sports to live shows, shaping how audiences celebrate and connect This partnership isn’t just about marketing — it’s about redefining how people experience and celebrates entertainment worldwide!