Best practice says a CEO should have fewer than 10 direct reports. Best practice is wrong. How can one formula apply to a global network provider, a SaaS scale-up, a regional telco, an industrial giant, and a start-up in growth mode? At NSN, I had 12. At Inmarsat, around 10. At Nokia, 16. None of those were about following a textbook. They were about context — and how I wanted to lead at that moment. For the largest division at Nokia, I wanted direct visibility and faster feedback loops, so I kept it under me. In other phases, I decentralised more and delegated to a seasoned bench of leaders. Some said a leadership team that size risks endless consensus. Not true. That depends on how you lead. I made sure all voices were surfaced, but decisions were still made quickly. Debate is healthy. Stalemate is not. I also balanced group debates with fiercely scheduled one-on-ones. That created trust, candour, and cross-pollination of ideas. Senior leaders don’t need hand-holding on self-development — but they do need clear feedback, direction, and space to contribute beyond their own silos. I believe in decentralised divisions: push decisions closer to the action, let leaders be entrepreneurial. But I’m not a fan of the “company within a company” mindset — with fully self-contained business units that compete inward. That designs silos by default, fosters internal rivalries, and wastes energy when the real competition is always outside. And while structures may flex, one thing must not: the company must remain hyper-focused on customers, with the ambition to delight them. Forget the magic number. Build trust, cut silos, move fast — and keep the company laser-focused on customers.
“Debate is healthy. Stalemate is not.” 👏 A powerful reminder that structure should serve a purpose, not just a process. It brought me right back to what I appreciated working with you Rajeev at Nokia: leadership that was situational, intentional, and always grounded in trust !
Focusing on trust, clarity, and customer-centricity over arbitrary structures enables leaders to adapt and thrive in diverse contexts.
Too much energy is spent on structures. What matters is speed, trust, and keeping the customer at the center.
Brilliantly articulated! Leadership isn’t about following rigid playbooks, it’s about reading the context and adapting. Your example shows that the “right” span of control is not a number but a reflection of trust, clarity, and the ability to cut through silos while staying customer-obsessed. The takeaway is timeless; structures may evolve, but culture, trust, and customer focus must remain constant. Keep showering us with these leadership insights.
Agree. A CEO should have a free hand to decide what's best suited for the company and circumstances and not be operationally restricted. A good CEO should be able rewrite the Best Practice with the evidence of his results without reducing employee morale.
Couldn't agree more. The 'less than 10' rule is a relic of a different era of management. What truly matters is a leader's ability to create trust, foster open debate, and align a team around a single, customer-centric mission.
Spot on with that comment Rajeev Suri. And grateful that I had the chance to be part of your leadership team in APAC!
I worked closely with NSN while you were CEO and admired how well the products and services were integrated. It was the only company who did not feel siloed in their approach, where it did not matter who you spoke to- the same vision was coming through. It was such a contrast at the time. People want a magical formula for success but this does not exist. Any approach depends on the situation and market conditions. The same cohesiveness was repeated at Inmarsat. So many leaders only think about the short- term, given investor pressures. I wish more CEOs had your approach and thought longer-term, looked how the many parts fit together. It makes for much happier employees too.
Laser focus on customer, remove the check the checker mentality, build top down trust and accountability, remove micromanagement and freak control behaviours...
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1wRajeev Suri sir, you are a true leader and inspiration to many others. Being Customer centric will always be the key to success