It's officially the start of Q4, which means The Colab team will be putting their heads down for the next week to put together our clients' Q3 reports 🤓 As a data and metrics-obsessed team, we prioritize showing our clients the results that actually matter and move the needle for them — not vanity numbers. Each quarter, our clients get a transparent look into: → Total Opportunities Secured → Total Opportunities Published → Total Opportunities Missed/Passed → Total Opportunities Pending Not only does this data tell us which narratives work, it also gives us a heads up on which narratives *don't* work — and that's arguably more important to know. If your PR team doesn't live and breathe performance, it may be time to reevaluate your relationship.