Workstream’s Post

When most restaurants were asking, "How can we make this cheaper and faster?" Five Guys was asking a different question: "How can we make this better?" As competitors started to switch to frozen patties and processed ingredients, Five Guys doubled down on fresh beef, hand-cut fries, and premium buns. The business world called it expensive. Customers called it delicious. The result: - From 1 store in 1986 to 1,900+ worldwide in 2024 - Minimal spend on advertising became a word-of-mouth empire - Higher costs became premium pricing power - $2.3B brand built on saying "no" to shortcuts Five Guys understood something most brands miss: customers can taste the difference between "good enough" and "obsessively good." When you choose quality over shortcuts, customers will pay for it, talk about it, and return for it. The lesson: Most businesses fail not because they're bad at everything, but because they're mediocre at everything. Five Guys succeeded because they were exceptional at one thing. What's the one thing your business refuses to compromise on?

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