Black Friday Week is live: Shop smarter with AI-powered deal discovery, plus Alexa+ goes global
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Amazon's best Black Friday Week deals to shop now
Amazon’s Black Friday Week has officially launched, bringing millions of deals across home, electronics, beauty, and apparel categories. This year’s event is immediately followed by Amazon’s Cyber Monday deal event, running through December 1 and featuring significant discounts from popular brands like Bose, Nike, LEGO, Dyson, and KitchenAid.
Amazon is making holiday shopping easier than ever with tools like Rufus, the AI shopping assistant that helps with gift discovery and price comparisons. Prime members can take advantage of Same-Day and One-Day delivery options across millions of items.
New deals drop daily throughout the event, so keep checking back to discover fresh savings opportunities and make the most of your holiday shopping.
Amazon’s AI shopping assistant, Rufus, is now even smarter and more helpful
Amazon's AI shopping assistant Rufus has received major upgrades for faster, more personalized shopping. It now remembers preferences and shopping history, automatically suggesting products based on your lifestyle—whether you're a trail runner, parent, or pet owner. Over 250 million customers have used Rufus this year, with users 60% more likely to purchase during shopping trips.
New features include handwritten grocery list recognition, 30-day price tracking, automatic deal alerts, and auto-buy when items hit your target price. Rufus can search by activity or event, find influencer storefront items, and discover products from other retailers with "Buy for Me" functionality—all designed to save time and money while making shopping more intuitive.
Alexa+ launches in Canada, the first country to get the next generation of Alexa outside the U.S.
Amazon has launched Alexa+ in Canada, marking its first international expansion beyond the United States. The next-generation AI assistant enables natural conversations, understanding intent behind everyday expressions—users can say "I'm cold" instead of "turn up the heat."
Built on advanced language models, Alexa+ connects with local Canadian services like CBC and OpenTable while understanding regional culture, from hockey teams to local expressions. It learns personal preferences over time and handles complex tasks like planning shopping lists, managing smart homes, and making restaurant reservations through conversational dialogue.
Alexa+ will be free for Prime members in Canada, or $27.99 CAD monthly. As the first international rollout, this is an exciting milestone for Amazon Alexa.
Build your AI career path with AWS's new certification and hands-on learning
AWS addresses the growing AI skills gap with new learning experiences designed for professionals at any level. The World Economic Forum estimates 40% of core job skills will change by 2030, with employers already paying 47% more for workers with AI expertise.
AWS Skill Builder now offers four key solutions: Meeting Simulator for practicing real-world AI conversations, Cohorts Studio for team-based learning, hands-on microcredentials that validate practical skills, and a new AWS Certified Generative AI Developer certification. These tools create a complete learning journey from skill-building to validation, helping professionals worldwide transition into high-demand AI roles regardless of their current experience level.
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