ASC Strategies for Increasing Conversion Value

After launching over 1,000 products and conducting tens of thousands of experiments at GiddyUp and Grommet, here are 12 proven strategies for increasing your Average Order Value without negatively impacting your conversion rate—in fact, these strategies often improve it. 1. Bundles: Group products together at a reduced price compared to buying each item separately. This encourages customers to spend more to get a "deal." A highly effective bundle strategy is Buy One Get One (BOGO). 2. Buy Now, Pay Later: Provide customers with the option to pay for their purchases over time, making it easier for them to justify larger purchases upfront. 3. One-Click Upsells: Offer additional products after a purchase that can be added to the order with a single click, eliminating the need for the shopper to re-enter payment and shipping details. 4. Try Before You Buy: This strategy lets customers experience products at home before any payment is taken, seamlessly weaving into our proven methods to boost confidence in their purchases and naturally elevate average order values by lowering the barrier to initial commitment. Check out TryNow to implement this easily and quickly into your Shopify store. 5. Personalized Recommendations: Use zero and first party data to ensure every shopper receives a uniquely tailored shopping experience that feels personal and thoughtful. 6. Buy More FAQ: Add an FAQ question that explains the benefits of purchasing multiple products, such as cost savings, a better product experience, and the value of complete sets, directly addressing objections and drive larger purchases by showcasing added value. 7. Free Gift: Offer a free gift once a certain spending threshold is reached, incentivizing customers to add more to their cart to qualify. 8. "Most Popular" and "Best Deal" Banners: Highlight best-selling products to encourage purchases based on social proof and popularity. 9. In-Line Upsells: Suggest additional, complementary, or upgraded products and accessories during the checkout process, increasing the order value without requiring the customer to leave the checkout page. 10 Cross-sells: Use tools like Carro - Collaborative Commerce to offer complimentary products from other brands that share your audience. 11. Put Shipping Cost into Price of Product: Incorporate shipping costs into the product price to make the overall cost appear more straightforward and appealing (with Free Shipping), while still covering shipping expenses. This works REALLY well when selling internationally. 12. Funnel Copy Promoting Multiple Use: Highlight the versatility and multiple uses of a product, encouraging customers to buy it for various needs—from upper funnel ads through your advertorial, landing page, and checkout. What other strategies have you found effective in increasing Day 1 Average Order Value for DTC brands? Share your thoughts in the comments below.

In a world where closing new deals is comparable to finding a Coca-Cola in the desert... One thing is crystal clear: CSMs bear the responsibility of growing businesses in 2024. Focusing on retention is no longer enough. Identifying expansion, cross-sell, and upsell opportunities isn't just a strategic move; it's a survival tactic. So what can CS leaders do to help their teams thrive in these challenging market conditions? 1. Upskill with precision Invest in your CS team. Equip them to ask strategic questions, unveiling underlying needs. Explore programs like Bob London's Customer Discovery for a comprehensive approach. Maintain well-documented lists of questions, outcomes, and challenges per product. 2. Amplify active listening Double down on active listening. Cultivate a culture where your team truly understands customers' concerns. Share best practices—talk less, focus completely, and lead with empathy. 3. Training and enablement Empower your team with knowledge. Encourage participation in product sessions, and collaborate with marketing teams for resources. When well-versed, guiding customers toward additional value becomes natural. 4. Incentives aligned with company goals Keep your team motivated. Set clear, challenging goals. Align achievements with broader business objectives. Design incentive programs rewarding quality efforts. Build transparent reporting dashboards to help CSMs track their progress, reinforcing the connection between individual efforts and company goals. 5. Leverage data analytics and AI Dive into data analytics. Build dashboards to uncover customer insights. Target efforts with personalized offers at the right time. Harnessing the power of data turns potential into reality. 6. Remove friction from the customer journey Exceptional customer experience is key. Identify friction points, deep dive into feedback, and proactively address concerns. This is our chance to showcase the real power of Customer Success. Are you ready? This is going to be an exciting year. Here's to a year of growth, collaboration, and unparalleled expansion. 🚀 --- If you liked this content, you might enjoy reading my newsletter 📧. Link to sign up in the comments section below or the featured posts in my profile.

There’s no magic wand for increasing AOV overnight. But these 3 simple strategies can work a bit like magic: Bundle Offerings: → Complementary items bundled together at a discounted price can provide extra value and improve the customer experience → Consider which products are the best entry point to your brand or what use cases your products serve Educational Upselling: → If some products function better when they’re accompanied by other products, explain why → Helping customers understand your brand and products builds trust and credibility, but can also drive AOV Personalization: → Features like related product suggestions and what other customers purchased create a more relevant customer experience → You can take it a step further by leveraging AI tools like Crossing Minds that analyze user behavior and offer recommendations If you want to meaningfully boost AOV, start by thinking about how to better serve the customer through your products vs. asking them to blindly purchase more.