How to Grow SAAS Business Using LinkedIn

Follower count is vanity. Pipeline is sanity. Most companies measure LinkedIn success wrong. Here's what actually matters: Most companies focus on vanity metrics that don't predict revenue. Let's change that. VPs of Sales, Founders & Chief Revenue Officers care about one thing: pipeline. Here are the 6 metrics that actually correlate with revenue: (1) Inbound DM Quality Measure qualification rate and response-to-meeting conversion. Aim for 25% qualified, 40% conversion. (2) Engagement-to-Conversation Rate Track how many engagements turn into real conversations. Best performers see 10% conversion. (3) Outbound DM Quality Measure total response rate, positive response rate & meetings book. Aim for 30% total response rate, 25% positive response rate, 75% meetings converted. (4) Profile-to-Pipeline Velocity Measure time from first profile view to meeting booked. Target: 30 days or less. (5) 1st-Degree Connection Growth Monitor ICP penetration rate. Benchmark: 300 new 1st-degree connection growth in target accounts monthly. (6) Self-Reported Attribution Track "How did you hear about us?" on discovery calls. LinkedIn should account for 20%+. Tracking Framework: - Weekly: Monitor these 6 metrics - Monthly: Analyze trends - Quarterly: Forecast based on pipeline velocity ROI Validation: We helped a SaaS client generate $2.1M in pipeline in 90 days using this framework. LinkedIn was directly attributed to 32% of new opportunities. Common Mistakes: - Obsessing over followers - Focusing solely on post likes - Ignoring multi-touch attribution Here's what to do tomorrow: 1. Audit your current LinkedIn metrics 2. Implement these 6 revenue-predicting KPIs 3. Set benchmarks based on your sales cycle Shoot me a DM if you want to turn LinkedIn into a top revenue generator for your B2B company.

Marketers treat LinkedIn Ads like Tinder but forget the first rule of dating: Maybe say hi before asking for commitment? They’re skipping the intro. Going straight for the conversion. Then wonder why they get ghosted 😅 Here's what I've learned after managing 1000+ campaigns: LinkedIn isn't Google Ads. You can't just slap someone with a "Book a Call" CTA and expect them to bite. But that's exactly what I see in 90% of the accounts I audit. 👉 Lead gen forms hitting completely cold audiences 👉 "Start Your Free Trial" ads to people who've never heard of you 👉 Sales pitches before you've even introduced yourself It's like walking up to a stranger at a networking event and immediately asking them to buy something. You're gonna get some weird looks. If you actually want results from LinkedIn Ads? You've gotta flip your approach completely. STAY IN FRONT OF YOUR INTERESTED PROSPECTS. 1️⃣ Start with content that earns attention, not demands it 2️⃣ Use that content to introduce yourself, not sell 3️⃣ Build a middle stage that nurtures and educates (this is where most people fail) 4️⃣ Retarget the people who actually engaged with something valuable 5️⃣ THEN - and only then - hit them with your CTA This is especially huge for long sales cycles like MSPs or SaaS. Where you're dealing with buying committees and decisions that take months. You don't need more leads. You need better sequencing. Let everyone else burn through their budgets chasing shortcuts and wondering why their CPL keeps climbing. Create a process that aligns with how people actually make decisions, and the results will follow. That's how you win on LinkedIn. #linkedinads #b2bmarketing #linkedincowboy #digitalmarketing 

SaaS company spending $30,000+ on LInkedIn Ads getting $400+ per lead This was 3-4x higher than before. They could not understand why spending more money brought worse results. I looked into their ad account and found three clear problems. 1. Very small target group, very high repetition (frequency) They aimed their “cold” ads at a tiny list of companies. Because the budget was large, the same people saw the same ads over and over...and over...and over.. After a while, those people stopped noticing the ads, so results dropped off a cliff after seeing initial pop of results that gave everyone hope. What we changed: Added nearby groups of similar companies and looked for ways to meaningfully increase audience size without compromising quality. Created new ad versions so viewers did not see the identical message every time. 2. Retargeting settings mixed good and bad visitors Retargeting is meant to show ads only to people who have already visited your site and match your ideal customer. An “AND vs. OR” filter error let thousands of unrelated visitors into the retargeting group, wasting 80 percent of that budget and essentially turning this into a cold campaign will little chance or ROI. What we changed: Fixed the filters so only the right visitors stayed. After the fix, the same budget brought three to 3x more sign-ups. 3. One-track messaging All ads asked for a sale immediately, whether someone was new to the brand or had visited many times. People who did not yet trust the company were not ready to book a call. What we changed: Added trust-building ads: news mentions, customer stories, short interviews with the founder. As trust grew, more visitors moved to the “ready to talk” group, and cost per sign-up fell. 👇 Advice summary a 5th grader could understand. 👇 1. If your group is tiny, big budgets just annoy people. 2. Retargeting needs clean filters. One wrong setting can drain most of the money. 3. Give people information in steps. First, introduce yourself; then build trust; then ask for a meeting. Managing LinkedIn ads is a special skill. A general-purpose ad agency may miss these details. If you already run LinkedIn ads and want a free check-up, reply “Audit” or send me a note. My team will look at your account and point out quick fixes—no pressure, just clear advice. #linkedinAds

I wasted $10,000 on LinkedIn Ads before I learned this one crucial lesson... Don't target job titles. Target skills instead. Here's what happened: • Ran ads for a client SaaS project management tool • Targeted "Project Managers" and "Team Leads" • Spent $10K over 3 months • Result? 2 demos, 0 conversions 😱 Then I switched gears: • Targeted skills like "Agile Methodology" and "Scrum" • Same budget, next 3 months • Result? 47 demos, 12 conversions 🚀 Why the dramatic shift? 1. Job titles vary across companies 2. Skills are universal 3. People with the right skills are more likely to need your solution Real-world example: Asana targeted "project coordination" skills instead of "project manager" titles. Their cost per lead dropped by 38% and conversion rate jumped 20%. Takeaway for SaaS companies: Focus on the problems your software solves, not the titles of who might use it. What skills does your ideal customer have? Start there, and watch your ROI soar. Have you tried this approach? Drop your results below! 👇

Want to dominate LinkedIn outbound in 2025? I've been testing strategies for years, and I'm about to share the three most powerful tactics that are changing the game. These aren't just theories - they're battle-tested methods that have driven millions in revenue for my clients. 1. The 200 Rule Every week, send 200 blank connection requests to active decision-makers in your ICP. This isn't just a numbers game - it's about building a valuable network. I've seen companies triple their qualified leads by implementing this one strategy alone. 2. Personal > Company Your personal account is your secret weapon. It generates 10x the engagement, fosters genuine conversations, and connects you directly with decision-makers. One of my clients switched from their company page to personal outreach and saw their response rate jump from 3% to 27% overnight. 3. LinkedIn as an Ecosystem Stop using LinkedIn just for research. Integrate it fully into your sales process. Use it for nurturing relationships, sharing targeted content, and strategic outreach. We helped a SaaS startup implement this approach, and they closed $1.2M in new deals in just 90 days. At Uptown Creation, we didn't just talk the talk. We walked it. By refining our sales process with a tailored two-call approach, optimizing our internal communications, and fully embracing LinkedIn as a core part of our strategy, we 10x'd our growth in 18 months. Remember: LinkedIn isn't just a tool. It's a thriving ecosystem waiting to be leveraged. I'm curious - what LinkedIn strategies have been game-changers for you? Share your experiences below. Let's learn from each other and dominate LinkedIn together in 2025.

If I only had 3 months to grow B2B SaaS startup, here’s what I would do: Rules: - You have 3 months - Need to impact revenue - Spend under $200/mo Here's what I would do: 1. Create a “laser focused” account list: a. Go to Keyplay b. Build out Sales 200 → 200 companies I want to sell into c. Import the list into Sales Navigator and run a lead search d. That should give me ~700 people. 2. Analyze 10 Closed Won / Lost deals a. Upload the transcripts of 10 Closed Won deals into ChatGPT b. Prompt: Analyze the key reasons why prospects bought from us in these deals. Organize and rank them c. Upload the transcripts of 10 Closed Won deals into ChatGPT d. Prompt: Analyze the key reasons why prospects didn’t buy from us in these deals. Organize and rank them 3. Design a “mini-offer” (cold friendly) a. Use the two insights above to design a mini offer. A mini offer is something that your prospects see and say “I need this right now”. In the early stages, this isn’t usually your product. Your standard “book a demo” or “let’s get on a call” isn’t going to cut it (Some ideas to get you started are in the pdf 👇🏽) Once you have that, you can… 4. Outbound to get mini offer out a. Use lemlist or Closely to warm up some email domains ($100/mo) b. Create a sequence across LinkedIn, email and calling for three lists: > Warm companies > Cold folks that are 2nd degree connections to anyone at our startup > Cold folks that are not 2nd degree connections c. Manually send the sequence to warm d. Use Closely to send the sequence to cold prospects across LinkedIn and email 5. Content for air cover I’d pick LinkedIn as my primary “PR” channel. When someone sees something from you, the first thing they do is go to your LinkedIn profile and see what you talk about. To provide “air cover” for the outbound campaign, I would create inbound content across 3 pillars: > Value Driven Content > Curation Driven Content > Founder and Employee Led Content (details in the pdf below👇🏽) 5. Set up tracking, analytics and automation a. Set up Google Analytics, Hotjar and connect to CRM b. Use Miro / Funnelytics to map out the entire funnel c. Find and map out all the “dead-ends” d. Pick 3 key metrics to track across the funnel e. Automate follow up email, calendar scheduling and website chatbot -- Summary: 1. Create a “laser focused” account list: 2. Analyze 10 Closed Won / Lost deals 3. Design a “mini-offer” (has to be cold friendly) 4. Inbound for air cover 5. Set up tracking, analytics and automation — P.S. If you want to workbook below with all the exercises and tools, comment “canvas” and I will DM you the entire playbook on how to do this (must be connected or following)

Founder-led content can change the course of your B2B company. But it's NOT a silver bullet. If I wanted to launch founder content in 2025, here are 9 pieces of advice I'd follow religiously (pulled from experience launching 50+ LinkedIn content motions): 1. Founder-led content on LinkedIn is the most effective way to grow an audience and get leads for B2B SaaS in 2025. Don't spread yourself across too many channels at once. Start here. 2. Decide whether you’ll do it yourself, have an employee run content for you (a good role for your first marketing hire), or hire an external agency. There are pros and cons to each. 3. Commit to 90 days (1 quarter) as a test. You will see signs of life if you execute this strategy as laid out. This is the bare minimum. 4. Get clear on your differentiator as a company and as a founder. Your LinkedIn content will be fueled by this. Answer the question: "Why should someone in my ICP follow me?" If you can't articulate this in 1 sentence, keep working on it. 5. Craft your Content Funnel and get clear on which topics fall into each stage. 6. Produce 5x LinkedIn posts per week. Use a biweekly Content Interview with your marketing team to source this material—or you can write it yourself if you want. Or use a tool like Bluecast to draft with AI. I have content idea templates in my bio if you want to check those out. 7. As you post, take note of which topics and formats perform better. Which gets more reach? Which gets more engagement? Which drives more inbound? 8. Respond to all inbound comments on your posts. Every one of them. No excuses. 9. Spend ~20 minutes per day doing outbound engagement (comment & connect with ICP). Don’t spam. Build real relationships. It will be hard to do this for a quarter and not see an uptick in distribution (and revenue) from social. Commit to founder-led content for 90 days and you won’t go back. Once you execute this, you can layer in your co-founders and company leadership to the same playbook. But that’s a topic for a different post. What am I missing here? PS: share this with your marketing team in Slack :)

Here's the exact strategy that we use to host bi-weekly LinkedIn lives with 900+ attendees per event without any social promo or ad spend. Step 1: Build an owned audience across your teams LinkedIn accounts We have 11 accounts sending 8,800 connection requests a month (800 per account) to Director, VP's, and CMO's in marketing. We only target active people on LinkedIn and see between 30-40% of people accept our connection requests and become a 1st degree connection. Step 2: Host 2 LinkedIn Live's a month We bring in other thought leaders, marketing experts, and software partners to co-host with us. Step 3: Send 22,000+ targeted invites to our owned audience to attend our lives, for free Since we've built an owned audience of 1st degree connections we can invite them to attend our live events. LinkedIn allows any event attendee to invite 1000 people per week. We mark all 11 of our team members as attending and send 1000 targeted invites per week per account Step 4: Send messages to all event attendees with a recording, unique offer, or book a call LinkedIn allows you to send unlimited messages to your first degree connections, another massive benefit to building an owned audience, especially for your BD team Step 5: We pull a lead list and add all of the attendees to a sequence with emails and cold calls This one strategy is growing our social presence, building brand authority for ZeroTo1, warming up our leads, and building an owned audience of decision makers in our ICP with out spending any money on ads. We're all in on a LinkedIn first approach and are loving the results. Let me know in the comments if you've tried hosting a LinkedIn Live 👇 #b2b #SAAS #marketingsaas #martech #agency

In the last 60 days, We’ve generated 150k targeted impressions and 4K clicks to our client's ICP using LinkedIn’s thought leader ads with just $3k/month ads spend. A major focus this year for our client is correcting a past oversight in brand awareness from their initial growth phase. Their ICP clients achieve excellent outcomes, demonstrate loyalty, and frequently refer others. However, their brand visibility has historically been low. 🧠 Strategy Highlight: LinkedIn Thought Leader Ads This approach allows for the amplification of organic posts from personal founder or C-level accounts, with expenses billed to the company. It capitalizes on the principle that people prefer buying from individuals rather than corporations. 📍 Quick note: This inventory is not overused ads inventory within linkedin. The CPM of the same audience compared to Thought leadership ads vs Company page sponsored content. TL ads will be 10 times lesser CPMs from our experiments so far. 🌴 Quick Implementation Guide: 1. Target Audience Creation: - Identify and segment specific groups like Shopify Plus stores, agencies, and tech partners. - Enrich business data to include LinkedIn URLs and target decision makers. 2. Content Promotion: Amplify popular organic content that resonates with each audience segment. this includes founders building content and insights from their case studies and other use cases. 3. Execution: Initially, aim to appear daily in the feeds of your ICP. Adjust frequency based on response and supplement with simple promoted posts from the company page. 🏆 Results: Impressions: 150k Spend: $3.1k Cost per Thousand Impressions (CPM): $19.61 Clicks: 4.9K While these are primarily brand awareness ads and immediate revenue impact is not expected, the qualitative feedback has been overwhelmingly positive. Approximately 30-35% of recent business calls have mentioned seeing these posts. Additionally, the inbound messages from respected industry peers have been notably encouraging. Conclusion: For early-stage SaaS companies aiming to enhance visibility efficiently, leveraging founder-led content on LinkedIn presents a valuable opportunity. While it’s early days, and many strategies are being employed concurrently, the initial signs of improved brand recognition are encouraging. This could be a game-changing strategy for startups looking to make a significant impact without a hefty advertising budget. #linkedinads #thoughtleadershipads