I once worked on a project where one small button ruined everything. Users couldn’t tap it. They missed it. They got frustrated. We didn’t notice ( until user testing ). The problems? The button was too small. It was too close to other elements. Users with bigger fingers struggled the most. The fix: Minimum font size: 14px. Left/right padding: 20px. Top/bottom padding: at least 12px. The results? Tap success rate improved by 35%. User frustration dropped by 50%. Conversions increased by 12%. Lesson: If users can’t tap a button, it’s useless. Make them big, clear, and easy to press. Ever rage-tapped a button? What happened?
Button Design and Placement Strategies
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Summary
Button design and placement strategies focus on creating buttons on websites and apps that are easy to tap and find, especially on mobile devices where most users interact one-handed. By considering the size, location, and spacing of buttons, designers help people navigate more comfortably and increase the chance they’ll complete important actions like making a purchase or signing up.
- Prioritize thumb zones: Place primary buttons and calls-to-action within easy reach of a user's thumb to make navigation on mobile devices more comfortable.
- Increase tap area: Make buttons large enough with sufficient padding so users of all hand sizes can tap them easily without frustration.
- Group actions logically: Arrange related buttons together and avoid placing important options in hard-to-reach corners or hidden areas to prevent mistakes and improve clarity.
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Never put CTAs where thumbs don’t go Because if users can’t tap it comfortable They won’t tap it at all In mobile UX, placement is everything. Yet we still see buttons stuck in unreachable corners Or tiny CTAs buried in footers Here’s the reality: Your design doesn’t live in a Figma frame. It lives on a 6-inch screen, in someone’s hand - while they’re walking, scrolling, or half-focused. CTAs above the thumb zone = friction. CTAs within natural thumb reach = action. What smart UX does: – Puts primary actions at the bottom (not top-right) – Uses fixed bottom navs for consistency – Designs for one-handed use (because that’s real life) Small shift. Big impact: 🡒 Higher engagement 🡒 Lower bounce 🡒 Better conversion 💡 Design tip: Prototype with your phone, not just your mouse. Because when it comes to mobile UX, comfort = conversion.
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Design for thumbs, not just for eyes. When designing mobile interfaces, I always ask myself: Can users actually reach this… with one hand? Here’s the thing: 📈 49% of users navigate one-handed 📉 Only 15% use two hands That top-right corner? It might look clean on your artboard — but it’s a pain to reach in real life. So here are 3 quick rules I follow: 1️⃣ Primary actions → bottom right 2️⃣ Cancel/secondary actions → lower left 3️⃣ Important content → never buried in red zones Beautiful design should feel easy, not just look good. Have you ever tapped “delete” by mistake because of poor button placement? Let’s talk about intentional mobile UX. #uxuidesign #mobileux #usability #interactiondesign #uxprinciples #uxstrategy
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Did you know 75% of smartphone interactions come down to just scrolling your thumb on a touch screen? This means people don’t want to need both hands to navigate a mobile site. They want everything to be a thumb tap away. If your site is a hassle to use on mobile, people just won’t use it. As you think about designing your site, consider what thumb-only navigation, or "Thumb Zones," might look like. “Thumb Zones” are where users are most comfortable and likely to take action on a mobile device. You can see this in the diagram below (courtesy of Branding Brand), and includes the following: → Primary CTAs (like "shop now") in the primary zone. → Essential information and secondary CTAs (like “learn more” instead of “shop now”) in the secondary zone. → Controls to change the mode or initiate different tasks (including search, privacy policies, and navigation menus) in the tertiary zone. This reduces friction by establishing a hierarchy, keeping the subconscious engaged and it maximizes the “tappability” of your content. Now think about your current post-click landing pages and checkouts, would you change anything?