Maximizing Your Linkedin Presence

I constantly get recruiter reachouts from big tech companies and top AI startups- even when I’m not actively job hunting or listed as “Open to Work.” That’s because over the years, I’ve consciously put in the effort to build a clear and consistent presence on LinkedIn- one that reflects what I do, what I care about, and the kind of work I want to be known for. And the best part? It’s something anyone can do- with the right strategy and a bit of consistency. If you’re tired of applying to dozens of jobs with no reply, here are 5 powerful LinkedIn upgrades that will make recruiters come to you: 1. Quietly activate “Open to Work” Even if you’re not searching, turning this on boosts your visibility in recruiter filters. → Turn it on under your profile → “Open to” → “Finding a new job” → Choose “Recruiters only” visibility → Specify target titles and locations clearly (e.g., “Machine Learning Engineer – Computer Vision, Remote”) Why it works: Recruiters rely on this filter to find passive yet qualified candidates. 2. Treat your headline like SEO + your elevator pitch Your headline is key real estate- use it to clearly communicate role, expertise, and value. Weak example: “Software Developer at XYZ Company” → Generic and not searchable. Strong example: “ML Engineer | Computer Vision for Autonomous Systems | PyTorch, TensorRT Specialist” → Role: ML Engineer → Niche: computer vision in autonomous systems → Tools: PyTorch, TensorRT This structure reflects best practices from experts who recommend combining role, specialization, technical skills, and context to stand out. 3. Upgrade your visuals to build trust → Use a crisp headshot: natural light, simple background, friendly expression → Add a banner that reinforces your brand: you working, speaking, or a tagline with tools/logos Why it works: Clean visuals increase profile views and instantly project credibility. 4. Rewrite your “About” section as a human story Skip the bullet list, tell a narrative in three parts: → Intro: “I’m an ML engineer specializing in computer vision models for autonomous systems.” → Expertise: “I build end‑to‑end pipelines using PyTorch and TensorRT, optimizing real‑time inference for edge deployment.” → Motivation: “I’m passionate about enabling safer autonomy through efficient vision AI, let’s connect if you’re building in that space.” Why it works: Authentic storytelling creates memorability and emotional resonance . 5. Be the advocate for your work Make your profile act like a portfolio, not just a resume. → Under each role, add 2–4 bullet points with measurable outcomes and tools (e.g., “Reduced inference latency by 35% using INT8 quantization in TensorRT”) → In the Featured section, highlight demos, whitepapers, GitHub repos, or tech talks Give yourself five intentional profile upgrades this week. Then sit back and watch recruiters start reaching you, even in today’s competitive market.

I’ve reviewed 1,000+ LinkedIn profiles over the past 5 years. Here are 8 tips to turn your LinkedIn profile into a job-generating machine: 1. Upgrade Your Profile Picture Like it or not, your profile picture is your first impression. Make it a good one: - Upload your PP to Photofeeler .com - Analyze the feedback - Reshoot/edit your picture based on the data Repeat until your scores are good! 2. Leverage Keywords The right keywords help you show up in more searches. Here's how to find them: - Find 5+ job descriptions for target roles - Paste them all into ResyMatch.io's JD scanner - Save the top 15 skills Weave them into the rest of your profile! 3. Write A Killer Headline I like to use this headline formula: [Keywords] | [Skills] | [Results-Focused Value Proposition] Example for a data scientist: Data Scientist | Python, R, Tableau | I Help Hospitals Use Big Data To Reduce Readmission Rates By 37% 4. Write A Killer About A great About section has 3 parts: - A short paragraph that speaks to your job, years of experience, and value prop. - Five "case study" bullets that showcase specific results. - Your email w/ a CTA for people to connect with you. Include keywords! 5. Leverage Your Featured Section It’s hard to convey your value on a resume or in an About section. This is your chance to show people what you’ve done on your terms. Include things like: - Case studies of your work - Content you’ve created - Posts you’ve written 6. Skills Matter LinkedIn uses profile Skills sections to rank candidates. Here’s how to boost your rank: - Add every keyword from your ResyMatch scan - Choose the top 5 most relevant skills - Ask colleagues, friends, family, & classmates for endorsements (aim for 5) 7. Engage & Support Others Comments can generate tons of profile views! Here’s how: - Find 10+ thought leaders in your target space - Bookmark their post feed - Check their feeds daily - Leave a supportive, valuable comment on each new post Repeat for a minimum of 30 days 8. Create Content! Content is networking at scale. One post can reach more people than your entire connection base. It also allows you to showcase value in your own words, on your own terms. It can feel scary, but only 1% of people do it—and the returns are huge.

The 2-minute LinkedIn profile change that's doubled remote interview rates for my clients... 👇🏼 Sometimes the tiniest details matter most in our job search. Let’s master the details. Most remote job seekers spend hours perfecting their resumes while completely overlooking the #1 place recruiters look first. After helping hundreds of professionals land competitive remote roles, I've identified a simple LinkedIn adjustment that consistently delivers dramatic results. It takes less than 2 minutes to implement, yet most profiles are missing it entirely. ✅ 1 // Add "Remote Work" as an actual skill This sounds almost too simple to matter - but the data is clear. Remote recruiters specifically filter for this keyword when searching for candidates. Don't just list random technical skills. Explicitly add "Remote Work" or "Remote Collaboration" to your skills section. This simple addition makes you discoverable in recruiter searches targeting remote-ready candidates. ✅ 2 // Back it up with specific remote tools Don't just claim remote work abilities - demonstrate them by listing the exact tools you're proficient with: And • Async communication: Slack, Loom, Notion • Project management: Asana, Trello, ClickUp • Virtual collaboration: Miro, Figma, Zoom These tool proficiencies are the "proof points" that validate your remote readiness. ✅ 3 // Highlight remote experience in your headline Most people waste their headline on generic titles like "Marketing Manager." Instead, frontload it with remote-specific language: BEFORE: "Marketing Manager at XYZ Company" AFTER: "Remote-Experienced Marketing Manager | Driving Results Across Time Zones | Asynchronous Team Collaboration" My client Jennifer made only these changes to her profile. Within two weeks, she received 3 inbound messages from remote recruiters who found her through LinkedIn search - after months of sending applications with zero response. Another client, Marcus, saw his profile views jump 215% in the first week after implementing these changes, leading to multiple interview opportunities. Remote hiring is fundamentally different from traditional recruitment. Small adjustments that align with how remote recruiters actually search can dramatically increase your visibility. Take 2 minutes today to make these changes. Your future remote self will thank you. What's one thing you're going to adjust on your LinkedIn profile after reading this? Wes #remotework #jobsearchtips 🎥(@wangzg8) — 📌 Need more job search help? I’ve created my Remote Dream Job Masterclass just for you. It’ll give you an actionable strategy to find & land remote interviews in 45 days or less. Scroll up and click “View my Website” to join or check the Featured Section on my profile.

Advice for women in their 20s “Instagram is cute, but I need you to take LinkedIn seriously.” - Brandon Smithwrick 🧠 Invest in your professional presence. Optimize your LinkedIn profile. 1. Use a Professional Photo Importance: Profiles with photos get up to 21x more views. Action: Choose a recent, professional, and approachable photo. Pro Tip: Set your profile visibility to ‘Public’ to increase reach. 2. Create a Short Profile Post or Video Introducing Yourself Purpose: Introduce yourself in a post or 30-second video. Action: Be conversational, share your story, and highlight your expertise. 3. Craft a Headline That Shows Who You Are Opportunity: Showcase who you are, not just your job title. Action: Highlight your expertise, personality, and what you bring to the table. Pro Tip: Add name pronunciation and pronouns. 4. Turn on Creator Mode to Highlight Your Content Benefit: Access features like analytics, newsletters, and LinkedIn Live. Action: Turn on Creator Mode. 5. Feature Your Best Work in the Featured Section Use: Highlight important work, links, videos, and articles. Action: Select 2-3 pieces of content you are most proud of and showcase them in the Featured section. 6. Write a Compelling About Section Function: Your personal elevator pitch. Action: Summarize your mission, motivation, and skills in a few paragraphs or bullet points. Include key achievements and what drives you. 7. Detail Your Experience with Clear, Concise Achievements Content: Focus on your current role, projects, accomplishments, and impact. Action: Write about specific projects, results, and the value you brought to your roles. Use bullet points for clarity. Pro Tip: Pin work (e.g., videos, presentations) to each experience to showcase your work. 8. Post Valuable, Engaging Content Regularly Content: Share insights, tips, and stories that add value to your audience. Action: Post weekly, using a natural and conversational tone. Use 3-5 relevant hashtags. Pro Tip: Share leadership or career advice with personal stories to make it unique. 9. Engage with Your Network Authentically Engagement: Like, comment, and share posts from your connections. Action: Ask questions, join discussions, and provide thoughtful feedback to others' posts. 10. Build Meaningful Connections Networking: Connect with people in your industry, mentors, and peers. Action: Personalize connection requests and follow up with a message to start a conversation. Your network wants to support you. They want to refer you for jobs and recommend your business. Make it easy for them by having a strong LinkedIn presence. Don’t underestimate the power of LinkedIn in shaping your career. What advice do you have for women in their 20s? Please share in the comments ⬇️ If you found this helpful, follow Caitlyn Kumi and Miss EmpowHer for more personal and professional development content.

Here’s exactly how I’d approach a recruiter at Google on LinkedIn. LinkedIn is the top platform for job seekers to connect with recruiters, and yet so many people get it wrong. No, you don’t have to send a 500-word message. And no, you don’t have to wait until a job is posted. Here’s the roadmap to connect with recruiters at top companies like Google, Amazon, or Microsoft: Step 1: Find the right recruiter Use LinkedIn’s search bar: “Google recruiter” or “Talent acquisition at Google.” Filter for location and department. If you're applying for a software role, look for tech recruiters. Step 2: Personalize your connection request (Day 1) Keep it short and to the point: “Hi [Name], I noticed you specialize in [specific field] hiring at Google. I’d love to connect and learn more about opportunities in [specific domain].” Step 3: Follow up after connection (Day 3) Once they accept, send a polite follow-up message: Mention a specific job listing or your interest in their company. Attach your resume. Example: “Hi [Name], thank you for connecting! I’m really interested in the [job title] role at Google. I’ve attached my resume for reference and would appreciate any advice you could share about the hiring process.” Step 4: Build a long-term connection (Week 2+) Engage with their content. Share meaningful updates on your profile about projects or certifications. The timeline should look something like this: Day 1: Send the connection request. Day 3: Follow up with a personalized message. Week 2: Engage with their posts or send an update about your progress. Remember, recruiters are busy. Not all will respond, but that’s okay. Focus on building genuine connections, not just sending messages. P.S. Follow me if you are an Indian job seeker in the U.S. I talk about job search and interview prep.

Your LinkedIn headline is one of the first things a recruiter reads about you. More than that, though, it’s an important part of search results. When a company uses LinkedIn Recruiter to search for candidates, the information in your profile’s headline weighs heavily in search results. Optimizing your headline is like optimizing your entire profile for better placement results when recruiters run a search. My favorite formula for a LinkedIn profile headline is: TARGET JOB TITLE | 3 HIGH-PRIORITY SKILLS | PERSONAL BRANDING STATEMENT Let’s break down each one. First, you want to use your target job title. If I’m a recruiter running a search on LinkedIn for a client services manager, I will use this position title to pull profiles of candidates who are already in this role or have past experience in this position. Second, as a recruiter, I will include specific skills in my search that are critical to success in the role. I might use “customer relations,” “sales,” or “operations.”  This will give me a list of candidates with the relevant experience and skills required for the role. Third, the personal branding statement is your chance to convey value to the hiring manager. It’s what gets them to click on your profile and read it, versus another candidate. It’s your unique differentiation factor. On my profile, I use this personal branding statement: I help executives attract better job offers with personal-brand-focused resumes.   This branding statement communicates who I help (executives), the value I deliver (attract better job offers), and how I do it (with personal-brand-focused resumes). Those three elements combine to create a unique value proposition. When creating your personal branding statement, include who you help, how, and to what end. I used this headline formula to update my husband’s profile last year when he launched his job search. He received a message from a recruiter within 24 hours of his headline update. Melissa, one of my LinkedIn Unlocked course students, saw a 1,277% increase in profile views after updating her headline. Another student, Josh, saw a 2200% increase in profile views after updating his. #Networking #JobSearch #Careers #LinkedInTopVoices

Your LinkedIn profile is a 24/7 inbound job magnet if you set it up right! It's an opportunity to have the hottest companies and hiring managers chasing you rather than you running after them. Impossible? Hell no. It’s how I got my senior product position at Affirm and the same story for VP of product at Apollo. Here’s the complete guide to converting your LinkedIn profile into a job-attracting asset: — 𝟭. 𝗛𝗘𝗔𝗗𝗟𝗜𝗡𝗘 Don't use generic headline templates mentioning your job title and company name. ↳ Highlight your expertise or niche. ↳ Mention companies for credibility. ↳ Add a secondary offer; are you a coach, speaker, or consultant? ↳ Example: "Senior Product Manager @ TechCo | Driving B2B SaaS Growth 🚀 | Ex-Google, Ex-Amazon | Product Leadership Coach" — 𝟮. 𝗔𝗕𝗢𝗨𝗧 𝗠𝗘 Think of your "About" section as your personal story. ↳ Experience summary showcasing your value. ↳ Use storytelling to highlight your key achievements (don’t forget to mention numbers/results) with a personal touch. ↳ Wrap up by stating what kind of roles or challenges you’re interested in next. — 𝟯. 𝗣𝗥𝗢𝗙𝗜𝗟𝗘 𝗣𝗜𝗖𝗧𝗨𝗥𝗘 𝗔𝗡𝗗 𝗖𝗢𝗩𝗘𝗥 𝗜𝗠𝗔𝗚𝗘 How people perceive you depends a lot on how you visually present yourself. Here’s how to do it right: ↳ High-quality and professional headshot. Use AI if you don’t have a good photo. ↳ Don’t use cover photos for vague quotes; use it to highlight your achievements, awards, reviews, your products, etc. — 𝟰. 𝗘𝗫𝗣𝗘𝗥𝗜𝗘𝗡𝗖𝗘 Your experience section is where the real depth comes in. ↳ Go beyond job duties and focus on the specific results and outcomes you achieved. ↳ Use the Situation, Action, Result (SAR) framework to highlight what you did and how it made an impact. (e.g., “Increased customer retention by 25% in 6 months”). ↳ Use industry-specific keywords so recruiters can easily find you in searches. — 𝟱. 𝗔𝗗𝗩𝗔𝗡𝗖𝗘𝗗 𝗦𝗘𝗧𝗧𝗜𝗡𝗚𝗦 ↳ Simplify your LinkedIn URL (e.g., linkedin.com/in/YourName) with a custom URL. ↳ Make sure to add a link to your portfolio, website, or a side project directly in your profile. ↳ Regularly review your contact info and make it easy for recruiters to reach out to you. — 𝟲. 𝗥𝗘𝗖𝗢𝗠𝗠𝗘𝗡𝗗𝗔𝗧𝗜𝗢𝗡𝗦 Think of recommendations as built-in references that add credibility to your profile. ↳ Reach out to people who can specifically highlight your key skills and achievements. ↳ Aim for a variety of recommendations—managers, colleagues, and clients. ↳ Pin your top 2-3 recommendations. — 𝟳. 𝗦𝗞𝗜𝗟𝗟𝗦 The "Skills" section helps you appear in searches and validates your expertise: ↳ Choose skills that define your professional strengths, and pin your top 3. ↳ Take LinkedIn skill assessments to add credibility with “verified” badges. — If you want to dive deeper into how to do it all with real-time examples and breakdowns, check out the guide below in comments.

People Google everything. Including you. Before meetings, interviews, or even dates, your online presence is scrutinized. It's not just about looking good online, it's about strategically positioning yourself as an authority in your field. Here's how to make your PERSONAL BRAND stand out: 1. Create content that showcases your expertise • Write articles or blog posts on industry trends • Share insights from your professional experiences • Showcase unique stories from your personal client experiences. 2. Use SEO to ensure your content ranks • Research relevant keywords in your industry • Optimize your LinkedIn profile with these keywords • Include them naturally in your content titles and descriptions 3. Build a network that amplifies your voice • Engage meaningfully with others' content • Collaborate on projects or co-create content • Participate in relevant LinkedIn groups and discussions 4. Consistency is key • Maintain a regular posting schedule • Ensure your messaging aligns across all platforms • Keep your visual branding cohesive (profile picture, banner, etc.) 5. Showcase your achievements • Update your profile with recent accomplishments • Share case studies or success stories • Request and display recommendations from colleagues These strategies can transform your digital footprint from a mere online presence into a powerful personal brand. It opens doors to new opportunities, builds credibility, and creates a lasting impression in the minds of potential employers, clients, or partners. What steps are you taking to enhance your online presence? P.S. Need help with your personal brand? Send me a DM. #PersonalBranding #ProfessionalDevelopment #OnlinePresence #LinkedInTips

TLDR: The secret isn't a secret at all - it's about doing the unsexy work of creating value while everyone else chases quick wins. Most people don't understand that growth on LinkedIn isn't about hacks or tactics. It's about understanding human nature. Here's the truth about real growth on this platform: • Fake engagement pods will get you vanity metrics, but they won't build real influence • Copying viral formats might work short-term, but it kills your authenticity • Gaming algorithms are a losing game - they always evolve faster than your tactics The reality is simpler (and harder) than most want to admit: 1. Share real experiences that taught you something valuable 2. Write content you'd actually want to read 3. Help people solve real problems 4. Build genuine relationships through thoughtful engagement 5. Focus on depth over frequency Take me for example. I only have 43k followers (not a lot compared to the other gurus), but I always have more work coming in than I can handle. And that isn't just a recent phenomenon. It started the moment I stopped trying to game the algorithm and started making real connections. Most "LinkedIn experts" won't tell you this because it's not sexy enough to sell. But here's what happens when you play the long game: 🎉 Your content naturally reaches the right people 🎉 Your network grows with quality over quantity 🎉Your influence comes from actual value, not manipulation 🎉Your growth becomes sustainable and authentic Start viewing LinkedIn as a tool for meaningful connection rather than a game to be hacked. The algorithm is here to serve humans, not the other way around. 👍 like | ♻️ share | 📝 comment

Your LinkedIn profile is either working for you 24/7 — or it's sabotaging opportunities you don't even know about. After reviewing thousands of LinkedIn profiles throughout my career, I've seen brilliant professionals miss career-defining moments because their online presence doesn't match their actual capabilities. We're talking about people who could run circles around their competition but get overlooked because their profile reads like a grocery list of job duties. Here's what kills me: a comprehensive LinkedIn profile gives you a 71% higher chance of getting a job interview (Forbes). Think about that for a second — nearly 3 out of 4 interview opportunities could be slipping through your fingers simply because your profile isn't optimized. Here's what's even more telling: 87% of recruiters use LinkedIn to scout new employees (Forbes), and 94% use it to vet candidates (Zippia). This means recruiters aren't just using LinkedIn — they're preferring it as their go-to platform for finding and evaluating talent. Most professionals completely miss the small details on their profile that could give them a boost. For example, those with a profile picture are 21 times more likely to be viewed by hiring managers and 36 times more likely to get a message back. Imagine what you're missing out on by not having the rest of your profile set up 👀. Your LinkedIn profile isn't just a nice-to-have anymore. It's your always-on career accelerator, working around the clock to position you for opportunities you haven't even thought of yet.