New England Newspaper & Press Association

Quickly evolving artificial intelligence technology is emerging as a potentially powerful journalism tool, including for harnessing data in stories. But AI needs to be wielded carefully and correctly to get accurate, trustable results in storytelling.

Join Sandeep Junnarkar, Data Journalism Director at the Craig Newmark Graduate School of Journalism at CUNY, for a three-part training series on using AI to find and analyze data to help you produce strong, high-quality stories for your audience. Junnarkar will be joined by Jere Hester, director of the J-School’s Local Accountability Reporting program, at these trainings.

1️⃣ How to find and access relevant data
Thursday, Oct. 9 @ 2 pm – 3:30 pm ET
Learn how to locate relevant data sets. We’ll explore – employing real-life examples – how to mine NYC Open Data and other largely untapped sources of information.

2️⃣ Prompt writing and AI-powered data analysis
Thursday, Oct. 16 @ 2 pm – 3:30 pm ET
Learn to create effective AI prompts that, as Junnarkar puts it, allow you to “interrogate” the data, asking questions that yield information and insight key to your story.

3️⃣ How to verify data and avoid AI pitfalls
Thursday, Oct. 23 @ 2 pm – 3:30 pm ET
Discover how to validate your data projects and prevent AI “hallucinations” along with other risks tied to this fast-evolving technology.

Geo-targeted content is one of the most effective ways for publishers to drive local search traffic. In this session, David Arkin, founder of David Arkin Consulting, will break down what GEO for SEO means, why it matters for publishers and advertisers, and how to create content that performs. Attendees will leave with clear strategies and examples to help their teams produce stories that rank higher, attract the right audience, and generate revenue.

Join us for a webinar October 15th at 2 p.m. EST for an interactive webinar tailored for media sales professionals. Learn how to use AI to close more deals, save time, and sell smarter with Ryan Dohrn, the Billion Dollar Sales Coach. In this fast-paced session, you’ll discover 10 AI prompts that will help you:

Write prospecting emails that get responses
Automate repetitive tasks without losing the personal touch
Uncover hidden client opportunities
Research like never before

Whether you’re a seasoned sales pro or new to media sales, this session will give you practical tools to boost your productivity, sharpen your messaging, and increase your revenue.

This webinar is FREE and brought to you by The Digital Media Manager, The Magazine Manager and The Newspaper Manager. Space is limited so don’t wait to register!

Can’t make it live? No problem. Sign up to receive a free video of the live broadcast!

Join Poynter at 1 p.m. Eastern on Thursday, Oct. 16, for a focused 75-minute webinar to learn about climate policy changes. This free training covers using Atlas database tools and resources for tracking federal rollbacks locally. Hear how the Clean Economy Tracker informed reporting on rural communities. Practice hands-on training on a reporting database to get the right data for your stories.

Watch live for an interactive session with Q&A, plus recorded content and resource materials for ongoing reference.

Course offered free of charge thanks to the support of our sponsor, The Joyce Foundation.

We’ll dive into what it really takes for publishers to thrive on the business side—including ad sales, audience development, and back-end operations. This session will highlight a checklist that publishers should work through and what those tools should do to ensure efficiency and effectiveness.

Key Takeaways:

– Tech and tools needed to run a revenue-generating local site
– How shared services (like CMS, billing, analytics) increase focus
– Success stories from TapInto and HNN partners
– Creating replicable business infrastructure for local journalism at scale

Find a home for your opinion pieces with this panel of editors who are eager to hear what you have to say! Join us for this FREE webinar on Oct 17, featuring opinion editors from Bloomberg, Undark, USA Today, and more! Learn insider tips for crafting your pitch and strategies for making it stand out in a crowded inbox.

Speakers:

Corinna Wu, senior editor for opinion & features, Undark
Jhodie-Ann Williams, Bloomberg opinion editor
Louie Villalobos, deputy opinion editor for USA Today

Moderator: Stephanie Griffith, freelance journalist