The Communications Framework™

Manage communications learning as an investment linked to strategic value.

Discover how you and your team can use The Framework

Ragan Communications knows you are striving for growth that drives business results. That’s why we elevate learning and development (L&D) with content, resources and communities for communicators like you who value knowledge as a competitive advantage. We developed The Communications Framework™ to help high-performing teams map L&D across two areas that determine communications success: essential skills and emerging knowledge.

THE ESSENTIALS

Start of LEARNING PATHWAY

4 Learning Paths: Basic | Intermediate | Advanced | Upskilling

6 KNOWLEDGE AREAS

Internal
Comms

Employee experience

Executive comms

Manager comms

Crisis response

Issues/risk management

HR comms/ wellness

DEI&B

Change communications

Public
Relations

Media relations

Community relations

Crisis response

CSR/sustainability/ social impact

Employer branding

Investor relations/ financial comms

ESG

Public affairs/ Issues management

Social
Media &
Marketing

Organic

Branding

SEO

GAI Search

Community management

Influencer marketing

Event marketing

Marcomms

Content marketing

Business
Acumen

Budgeting & forecasting

Financial reporting

Competitive marketplace

Business fluency

Value chain

Project management

Measurement & data

Cross-Departmental Knowledge (HR, marketing, IT, legal)

Leadership

Executive presence

Change management

Negotiation skills

Business law & ethics

Innovation

Mentoring & coaching

Conflict management

Emotional intelligence

Leading teams

Technology

Digital strategy

Email marketing

Intranets

Artificial intelligence

Technology stacks

AR/VR

Cybersecurity

Policy/Compliance

Download the Framework Here

COMING SOON

We are bringing The Framework to life with a dynamic self-assessment tool. Ragan’s Skills Assessment helps you identify your skills and competency levels and uncover growth opportunities—mapped directly to The Framework’s pillars.

Trusted by Communications Teams Worldwide

Join innovative organizations applying The Communications Framework for strategic impact, including:

Empowers high-potential learners across global team

Applies learner personas for global comms training

Boosts business acumen with tailored individual development plans

Explore The Framework's managed learning system, which includes your learning advisor, materials and mapped pathways based on Ragan's blended learning experiences.