Where Communicators Take the Lead in AI Transformation
- Protect Reputation
- Operationalize AI
- Upskill Teams
- Scale Strategy
- Create Agentic Workflows
- Test New Tools
- Automate & Elevate
- Prove ROI
- Wow the C-suite
Is your AI program still circling the runway?
Nearly every company is implementing AI—yet only 1% have actually landed on full-scale integration (McKinsey). At the same time, 53% of professionals are seeing ROI for AI use—but mostly in scattered pockets, not across the enterprise. And the gap is widening between teams still tinkering with prompts and those wiring AI straight into their workflows, dashboards and boardroom decisions.
Move from “pilot purgatory” to performance engine.
AI Horizons 2026 bypasses the hype to show exactly how comms leaders can connect copilots, agentic tools and analytics into one seamless engine—turning campaign data into dollars, automating low-value grunt work and freeing your teams to create, coach and steer strategically. You’ll get the road-tested frameworks and case studies, policy intel and upskilling plans you need to drive and prove real gains in revenue, reputation and risk mitigation—not just efficiency.
Ready to lead the leap?
Join us for three days of hands-on how-to labs, strategy sessions and peer exchanges designed to help you champion AI across your org—and secure your seat in the C-suite before someone else does. Early-bird spots are limited, so lock yours now and start steering the future instead of watching it fly by.
Everything You Need to Elevate Your AI Game — All in One Event
THE BEST LEARNING EXPERIENCE
- Industry leading speakers vetted and ready to share
- Choose from 24+ workshops, sessions, firesides and more
- Get access to all the speaker presentations
- Dig into the post-event bonus content and extra resources for attendees only
- Hundreds of peers in attendance to brainstorm with
- Discover new tools and technology from our industry partners
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Harness AI for enhanced creativity and efficiency
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Optimize workflows with intelligence optimization
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Revolutionize content creation and distribution
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Inspire innovation and integrate ethical AI practices
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Zero in on data-driven insights for better decision-making
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Orchestrate seamless human-AI collaboration
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Navigate future trends and stay ahead of the curve
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Scale your impact with AI-powered solutions
FEATURED SPEAKERS
24 PRACTICAL “HOW TO” AND
“WHAT’S NEXT” SESSIONS”
Don’t Be Left Behind.
Secure your spot before early-bird rates sail off. Let’s chart the next AI horizon together in sunny Ft. Lauderdale.
AGENDA
Over half of Google searches now end without a click. As Google’s AI Overviews, Gemini, Perplexity and ChatGPT serve answers directly, the mission shifts from ranking high to being cited. Miss that change and you lose traffic, authority and control over how audiences—and algorithms—talk about your brand. This workshop gives communicators an AI-first content strategy, showing how Generative Engine Optimization (GEO) turns citable content into brand-reputation snippets inside AI summaries. You’ll learn:
- GEO Foundations: Why “zero-click” search threatens visibility—and how GEO differs from SEO.
- Content AI Cites: How to build structured, multi-format content that LLMs tend to favor (lists, tables, original research)—plus which formats surface most in AI summaries.
- Optimization Toolkit: How to use tools like WordLift and SparkToro to boost your AI Overviews, Gemini and Perplexity mentions.
- Reputation Safeguards: Governance tips to catch hallucinations, embed attribution and align with compliance guidelines.
- Proof and ROI: How to build a GEO dashboard that connects AI citations to business goals.
✓ CASE STUDIES: We’ll share real examples of brands that earned top AI citations—and what happened when they didn’t.
✓ INTERACTIVE SPRINT: In breakouts, you’ll revamp one of your own pages or press releases into a GEO-ready snippet, test it live and vote on the version most likely to earn citations.
Short-form video delivers robust ROI for marketers and communicators—and GenAI is about to increase both volume and speed of video creation. Platforms like Amazon’s Fable and X’s planned AI-powered Vine revival hint at a flood of auto-generated clips that will soon be vying for every scroll. Fall behind and your brand gets buried in social media feeds. This session helps you build an AI-first video process by prototyping short, authentic clips in real time—and then blending avatars, live footage and data to keep viewers watching. You’ll learn:
- Trending Now: What’s new in AI video—from text-to-episode tools and dubbing to avatars and Vine’s AI comeback.
- Hands-On Toolkit: Live demos of HeyGen, Runway Gen-2 and Synthesia to turn scripts or prompts into 60-second shorts.
- Authenticity Guardrails: Practical guidelines for keeping content real, including mixing AI avatars with human footage while avoiding bias and the uncanny valley.
- Feed Strategy: Where and how to deploy AI video across TikTok, LinkedIn and internal channels alike—plus how to keep human clips visible in AI-heavy feeds.
- Metrics and Iteration: How to build a short-video KPI matrix using watch-through rates, velocity and AI-vs-live dashboards.
✓ CASE STUDIES: We’ll share AI videos from B2C and B2B teams and how internal teams repurposed owned video like townhalls to help you boost engagement and cut production time.
✓ INTERACTIVE SPRINT: In breakouts, you’ll turn an announcement into a short-form AI clip, then vote on which has the most viewership potential.
Agentic AI is surging and is set to hit $50B by 2030 (Grand View Research). Yet most orgs just aren’t ready. Wait too long and there’s a chance your comms workflows could get automated by bots or even taken over by IT or marketing—without your team’s input. This workshop helps you get ahead with a plan to 1) spot high-impact tasks, 2) build agents to manage them and 3) leave with a demo-ready agent you can show your boss—along with talking points to secure executive buy-in and keep communications in the lead. What we’ll cover:
- Agentic 101: Key definitions, autonomy levels and why true agents differ from chatbots.
- Tech Stack Walkthrough: A demo connecting LLMs to tools like Slack, Outlook or even Meltwater—no coding required.
- Governance and Guardrails: How to set approvals, data tiers and brand safety checks to keep agents compliant and on-brand.
- Change Management Playbook: Templates, training tips and stakeholder strategies to earn trust and adoption.
- ROI and Roadmap: How to set KPIs and draft a 90-day pilot plan that gets funded.
✓ CASE STUDIES: Examples of agentic pilots that pre-wrote townhall answers, automated monitoring and saved up to 10 hours a week—plus one cautionary tale.
✓ INTERACTIVE SPRINT: Use a heat-map worksheet to rank your workflows by effort and impact—so you leave with a “build next” list to share with your team.
Enjoy drinks and conversation with new friends at our informal mixer.
AI breakthroughs now happen weekly—self-evolving agents, emotion-aware UX, synthetic influencers, etc. Analysts project $15.7T in new GDP by 2030 (PwC), yet most programs are still stuck in pilot purgatory. Enter our leading AI futurist and a live autonomous co-presenter. Together, they’ll chart the next disruption curve, demo how an AI can draft strategy in real time and invite you to interrogate it live. You’ll leave with insights and clear steps to improve your own comms AI roadmap. What you’ll hear:
- Five Near-Term Shifts: Multimodal agents, zero-second translation, synthetic influencers and more—plus what each means for comms credibility and workflows.
- Pinpointing Your AI Risks: Rapid-fire prompts communicators can use to pinpoint your org’s biggest AI risks and capability gaps—so you know where to invest your time, teams and training.
- AI Hot Seat Q&A: Submit your toughest comms problem and watch our guest AI respond live—while our futurist breaks down the strengths and flaws of its answers and your next steps.
Most companies now use GenAI somewhere—but over half of communicators say they’re unsure of their AI strategy. And only 17% are involved in shaping AI governance (Ragan’s 2025 Benchmark Report). That gap creates risk, devalues comms’ strategic value and delays real progress. In this table talk led by a Center for AI Strategy (CAIS) advisor, you’ll complete Ragan’s 10-question “AI Readiness Scorecard,” compare notes with peers and walk away with tailored next steps. What you’ll learn:
- Scorecard Framework: The 10 dimensions that define AI readiness—across data, talent, governance and measurement.
- Next Steps: How to use your score (and CAIS support) to shape a 90-day improvement plan.
- Tabletop Sharing: In small group chats, you’ll compare recent wins, misses and strategies to borrow.
Nearly 63% of marketing teams already use GenAI (Jasper). Yet leaders still ask: Does this tech make us essential—or replaceable? Join us as execs from top brands square off, sharing what turned AI pilots into real productivity gains—and where things nearly went sideways. Expect disagreement, live fact-checking and practical AI wins your team can copy. You’ll hear:
- Catalysts to Consider: Crisis moments, high-speed launches or even media pressures that forced rapid AI adoption for our panelists
- Dueling Takes: Two panelists will argue how AI threatens talent and budgets—and others will counter with their reach, speed and revenue gains.
- Scaling Smart: The guardrails, oversight protocols and retraining strategies that helped teams scale and upskill safely.
- Fixing Friction: How they overcame roadblocks like knowledge drift, legal pushback and job-loss anxiety.
- Proving It: KPIs that made the case for AI—like cost avoided, content speed boosted, sentiment flipped—and that helped keep CCOs and CMOs in control.
A Center for AI Strategy (CAIS) advisor puts agentic AI under the microscope—then invites three brave volunteers to toss their gnarliest, most-repetitive comms tasks in the hot seat. The room picks one to tackle live and together we’ll prove how fast an agent can go from sticky note to working mockup—no coding required. This isn’t a pre-con workshop re-run—it’s a real-time demo communicators can use right away. Together we’ll:
- Pick the Pain Point: Three volunteers pitch their most repetitive, time-draining comms tasks—and the room chooses one.
- Live Agent Build: The advisor demos a no-code, drag-and-drop agent builder live so everyone sees the nuts and bolts.
- Add Guardrails: Tables vote on safeguards like brand voice, legal or bias checks—and the top picks get added to the agent.
- Show the ROI: We’ll run the agent on sample data, project the results and tally minutes saved—proving its impact in real time.
- Takeaway Pitch Deck: Scan a QR code for a one-slide deck to pitch your own agent back at work.
Some predictions claim 80% of enterprises will be running GenAI by 2026. With the EU AI Act nearly in effect, the White House EO live and Canada’s AIDA coming soon—it’s clear that strong governance protections are no longer optional. In this lightning table talk with your peers facilitated by a Center for AI Strategy advisor, you’ll trade the exact wording and practices that keep brands out of hot water. Together, we’ll cover:
- Regulation FAQ: Our advisor will share a download of the newest laws, fines and brand missteps to avoid.
- Table Swap: Each table shares practical guardrails—like sample disclaimers for AI-generated content, wording for disclosure labels or when to use watermarking tools—and circles its top three.
- Room Roundup: We’ll quickly share out the best takeaways (and email the compiled list after).
Over half of communicators are unsure of or uninvolved in their company’s AI strategy (Ragan 2025 Benchmark Report). Surprisingly, that gap is actually an opening: Whoever controls adoption data controls the story. Join Lockheed Martin’s AI lead and others as they share how they capture hours saved, dollars won and engagement gains. You’ll see the AI dashboards they present to execs and leave with templates you can use to own AI metrics and carve out a role in AI strategy organization. You’ll learn:
- Adoption Data Hub: How to capture AI usage rates, hours saved and dollars earned across functions.
- Dashboard Blueprint: How to combine LLM logs, CMS stats and email/intranet analytics into one real-time view.
- ROI and ROE: Easy ways to tie AI outputs to revenue and engagement gains with simple formulas.
- Storytelling with Stats: Tips to turn raw numbers into budget-winning visuals that execs love.
- Scenario Planning: How to turn today’s AI results into simple “what if” projections that help you brief leaders on future risks and opportunities.
Generative answer panels now appear in over a quarter of Google queries and AI-first browsers like Perplexity scrape the web in ways SEO never anticipated. If your stories aren’t cited—or are misquoted—audiences may never land on your site. This session focuses on content distribution, not creation—where AI engines pull their facts, how to seed those sources and which new metrics replace page-one rank. You’ll learn:
- AI Search FAQ: How Google AI Overviews, Perplexity, Copilot Search and others select citations—and where your content fits.
- Citation Audit: A quick test to see how AI engines reference your brand and competitors today.
- Source-Seeding: How to place research, FAQs and listicles on LLM-friendly platforms like Reddit, Wikipedia and YouTube to boost pickup.
- Monitoring: Free or low-cost ways to track mentions, catch hallucinations and request fixes fast.
- What’s Next: How to prep content for voice, in-car and AR search—plus new KPIs like “answer share” and “citation sentiment” to prove value.
Most pros already use AI at work, yet just 31% say their employers have prepared them to use it responsibly—and 95% of AI pilots fail due to a “learning gap” (MIT). Alexis Sevigny—a Center for AI Strategy advisor and chief AI examiner for the Canadian Public Relations Society—has audited hundreds of APR candidates, coached Parliament staff and guided global brands through the same skills gap. Here, he distills those lessons into an upskilling plan you can adopt and adapt. You’ll learn:
- Skills Gap Snapshot: Fresh insights from exams and classroom labs that shows where comms pros lag on AI.
- Program Blueprint: Building blocks of a comms AI academy—including tracks, micro-learning and prompt labs.
- Culture of Learning: Incentives that keep curiosity high—from peer demos to “AI badges.”
- Curriculum Mix: How to balance tech chops with human strengths like storytelling and critical judgment.
- Impact Metrics: How to link training to faster content, stronger engagement and career growth.
Enterprise AI suites can run six figures and take months of IT wrangling. Smaller teams don’t have that luxury—but low-cost tools now even let “teams of one” automate research, create strategies, draft content, localize video and even track sentiment for pennies. This session shows how one lean team connected niche apps into a full stack and sold the plan to leadership. You’ll leave with a vetted tool list, a rollout plan and the proof points for your next budget ask. You’ll learn:
- Gap Audit: How to map current tools and licenses to uncover quick AI wins.
- Tool Shortlist: How to pick the right low-cost apps for content, video and analytics.
- Green-Light Pitch: How to present a pitch deck with security, cost and ROI slides to win approval.
- Workflow Rollout: A 30-day plan for integrating new AI tools, updating SOPs and upskilling small teams.
- Measure and Scale: Dashboards that prove hours saved, costs avoided and comms KPIs like open rates, engagement scores and sentiment shifts—evidence you can use to fund the next upgrade.
Mass-market AI rollouts are no longer theory. Disney has built a 100-person Office of Technology Enablement for its parks and films. GE HealthCare leads the FDA in cleared AI devices. Microsoft’s Copilot now reaches hundreds of millions of users. And CNN’s CEO is betting AI will out-Google Google for news discovery. In this keynote, one of these trailblazers pulls back the curtain—sharing the use cases, decisions, guardrails and metrics behind real wins so you can borrow what works and avoid what doesn’t. You’ll hear:
- Scale and Scope: How they picked use cases, built cross-functional teams and hit deadlines on enterprise AI rollouts.
- Change and Trust: Messaging, training and governance tactics that calmed legal, earned employees trust and protected credibility—deepfake threats included.
- Critical KPIs: The KPIs execs actually care about—like time saved, subscriber growth or even FDA clearance—and how to track them in your own dashboards.
When 61% of people say business leaders are “purposely trying to mislead people,” sloppy sourcing is reputational suicide (Edelman). Conversely, comms gains trust in the public and C-suite alike when every claim is sourced and risks are anticipated. AI-powered research lets you surface real-time risk, competitor moves and audience sentiment—so you can walk into the boardroom with insights the CFO wishes they had. Join to discover how to use AI research to strengthen strategy, sharpen insights and elevate your role from order taker to trusted C-suite advisor. You’ll learn:
- Trendspotting: How to use AI research to analyze media and social data, map sentiment and spot emerging trends.
- Competitive Analysis: How to use AI research to compare competitor content and channels to find gaps your organization can own.
- Business Fluency: How to use AI research to understand financials and translate them into boardroom-ready KPIs that CEOs will love.
- CYA Fact Checking: How to use AI research to verify facts, fix dated citations and flag reputational risks before they spread.
- Advisor Blueprint: Leave with a briefing template that turns AI findings into recommendations—so you can steer the C-suite, not just inform it.
As AI reshapes how organizations operate, a new leadership role is emerging dedicated to AI comms—one that translates complexity, builds trust, aligns departments, owns the narrative around AI and even helps shape organizational AI strategy. In this panel, you’ll hear from comms leaders who’ve stepped into this role or partner closely with those who have—whether they’re supporting a CAIO, shaping employee comms around GenAI or setting policy and guardrails. You’ll learn:
- What the AI Comms Leader Actually Does: An overview of the emerging responsibilities—from message ownership and risk translation to prompt oversight and cross-functional integration.
- The Experience that Preps You:The backgrounds and skills that helped panelists succeed in this evolving role.
- Org Chart Alignment: Practical tips and examples of partnering with IT, legal, HR and compliance to help launch and lead AI messaging and strategy.
- Trust and Guardrails:How others are ensuring transparency, prompt libraries and human-in-the-loop safeguards—and how you can do the same.
- Next Steps: Strategic steps, upskilling and action items to embrace now so you can grow into this function—or advise those who already hold it.
Klarna cloned its CEO to deliver earnings highlights. Zoom’s Eric Yuan and NVIDIA’s Jensen Huang followed suit—proof that avatars are moving from sci-fi to everyday comms. See how one Fortune 100 team turned 90 seconds of footage into multilingual avatars for multiple leaders, then deployed them for onboarding, demos, townhalls and more. Join to discover how to do the same. You’ll learn:
- Origin to Scale: How short clips of leaders became a library of avatars delivering content in 50 languages.
- Trust Markers: Watermarks, disclosures and cues that keep audiences confident and regulators calm.
- Brand Safety: How to implement filters, biometric safeguards and approvals that don’t stall rollout.
- Launch and Impact: The channels, KPIs and cost-savings that sold execs on avatars for EX, IR and even customer support.
- DIY Quick Start: A checklist to help you pilot your own avatar next week—including tools, consent docs, rollout timeline, and more.
The next wave of AI promises self-running agents, photoreal avatars and even “world twins. But which of these matter—and which are vaporware? In this closing panel, you’ll hear straight talk from a federal AI architect and brand innovators who’ve already piloted agentic workflows, multilingual spokes-avatars and 3D launches. They’ll separate speculation from solid wins and map out next steps you can take as soon as you return to the office. They’ll cover:
- ROI Reality Check : A rapid reality check on which AI tools already save time—and which to ignore.
- Wins, Misses & Third Rails: Hard-won lessons from DoD, IBM and others—including what really burned them.
- 90-Day Roadmap: A phased action plan (pilot → policy → scale) distilled from panelist wins so you leave with actionable next steps, not just “big ideas.”
The average company runs 67 AI tools—90% of them unapproved (Axios). Those “shadow” apps can leak data, break compliance and torpedo trust. Guided by a Center for AI Strategy advisor, this closing huddle surfaces the stealth tools your peers have caught and the playbooks they use to either rein them in—or embrace them. What we’ll do (and how we’ll fit it in):
- Flash Inventory: A quick poll of the wildest unsanctioned tools attendees have found.
- Risk-vs-Reward: A table-by-table exercise to rank tools’ upsides and risks, followed by a vote on the top three.
- Next Steps: Leave with a one-pager to start reining in shadow AI without stifling innovation.
Three in four knowledge workers now use AI, yet only 39% have had formal training (Microsoft Work Trend Index). No wonder teams are desperate for prompt templates they can trust. In this round-robin panel, senior comms and marketing leaders share their favorite prompts on screen, the ones that failed and the tweaks that made the difference. What you’ll learn:
- Winning Prompts Onscreen: Ten prompts that beat KPI targets and the wording tweaks for those that didn’t.
- Template Toolkit: How other comms teams build prompt sheets that map persona, task and tone into reusable scripts.
- Internal Magic: Prompting tips for clearer, more engaging comms content—from CEO messages to employee newsletters.
- External Reach: Prompting tips for everything from LinkedIn posts and media pitches to earnings recaps that drive engagement and real results.
- Crisis and Metrics: Tips for writing prompts in high-stakes crisis moments—and for building dashboards that prove AI’s impact.
✓ Bonus: You’ll also leave with a cheat sheet of an additional “Marcom Top 20” prompts you can use instantly.
AI has become a flashpoint—not just in courtrooms, but also in creative teams. Even as corporate teams adopt it, many designers, writers and content pros push back—citing ethics, ���craft erosion” and job fears. This candid panel brings together comms leaders, AI advocates and skeptical creatives to debate the practical, moral and strategic implications of AI in creative work. You’ll hear:
- Ethical Procurement: What the future of opt-in data looks like, and how to align AI tools with transparency guidelines.
- Making the Business Case: How to show AI ROI without alienating creatives who bring brand voice to life—and how to show them where AI can help with the mundane.
- Bridging Cultures: Steps to include creatives in AI strategy, pilots and training—plus how to convey that upskilling can boost their income and careers.
- Who Owns the Work? A frank look at authorship, IP and attribution protocols to protect creatives.
- The Middle Ground: Models for co-creation and opt-outs—plus how to build a company culture that allows dissent without disengagement.
Every new platform is promising “AI everywhere,” but 71% of employees say too much automation erodes trust in leadership (IBM). The real win is knowing where AI helps—without turning culture into code. One Global Employee Comms team nailed it: When 45% of staff complained about comms overload, they let an AI assistant crunch 650-word stories into a 100-wordsnippets, then served them across intranet and newsletters. The “lighter lift” boosted engagement, clarity and personalization—and made room for value-driven stories that kept Cisco’s culture front and center. What you’ll learn:
- Prompt Guide: The framework the team used to turn longform content into punchy briefs without losing brand voice.
- Omnichannel Alignment: How the team stitched intranet, newsletters and Webex bots together—and added “attention-span segmentation” to match each employee’s reading style.
- Closing Generation Gaps: How the team used AI listening loops to tailor push alerts to Gen Z, X and everyone in between.
- Listening Dashboards: How a ten-country focus group program and an all-hands survey fed real-time sentiment data back into content decisions.
- Metrics That Matter: How to borrow the team’s KPI set—including subscription growth, perceived clarity and strategy understanding—to prove AI ROI to your own C-suite.
Video is now a must—even in highly regulated, B2B, or less flashy industries. And thanks to a new wave of GenAI video tools, communicators can now create, clip and repurpose video faster, cheaper and with less tech know-how. Join to learn how one compliance-heavy brand modernized its content workflow using AI video without breaking rules. You’ll hear:
- Editing at Speed: Tools that auto-generate reels, subtitles and split clips from long-form content.
- Compliance to Clips: How a regulated brand quickly turned exec townhalls into short-form video.
- Platform Rules: The latest content restrictions across TikTok, YouTube Shorts and Reels about using synthetic visuals or voice cloning.
- Voice and Avatar Tools: When to use AI for explainers—and when human-first still matters.
- Team Roles: How creative, marketing and comms can align to keep brand voice intact with AI video.
Social teams face nonstop pressure to crank out more content faster—without losing authenticity. YouTube Shorts alone now sees 200B daily views—and TikTok and YouTube are rolling out native AI creation. Meanwhile, virtual influencers like Miquela are landing big-brand deals and crowding the feed even further. This session gives you tools and tactics to help you keep it real while meeting demand—and when to partner with AI creators responsibly. You’ll learn:
- Goals and KPIs: AI tools and benchmarks to help you quickly tie business goals into channel KPIs
- Channel Plans: AI add-ons and GPTs that can help you assign roles to TikTok, Instagram, YouTube and LinkedIn—matching audiences, formats and cadence to each channel.
- Images and Video: How to select and test tools like Adobe Firefly, Runway Gen3, Lumen5, Synthesia and Sora for visuals.
- Virtual Influencers: A checklist for vetting AI creators like PacSun’s Miquela—and how to know if they fit your brand.
- Monitor and Measure: How to use AI listening and link tracking to test content and report outcomes in real time.
Nearly 60% of brands still lack a documented content strategy (CMI), yet teams are flooding channels with AI-generated copy that often misses the mark. In this session, you’ll blend GenAI with proven editorial discipline—spotting content gaps, mapping content pillars, generating first drafts in minutes and polishing them with data-driven checks—so every piece or post hits harder and ties back to business goals. You’ll learn:
- Gap Audits: How to use prompts to mine search, social and competitor feeds, then cluster insights into content pillars.
- Persona Mapper: How to generate audience snapshots (goals, pain points, tone, etc.) and link them to each content pillar for maximum relevance.
- Editorial Calendars: How AI can build calendars with headlines, formats and timeliness baked in.
- Style Guides: How to feed your brand guide into ChatGPT and apply structured prompts for posts, scripts and more.
- Quality Checks: Tips to automate readability, brand voice and engagement scoring.
Over half of global companies have already faced an AI-related incident that dinged revenue or reputation (MIT Sloan). Laws move slowly, but headlines and lawsuits move fast. This panel unites crisis communicators, privacy counsel and brand leads who’ve dealt with bias, deepfakes, copyright claims and hallucinations. They’ll share what blew up, how they contained it and the safeguards they now use to protect their brands and teams. You’ll learn:
- The “Big 5” Threats: How to spot top risks to your brand (bias, privacy, deepfakes, IP and hallucinations) before they trend.
- CYAI Framework: A simple incident-response model that syncs legal, IT and comms in the first hours of any AI crisis.
- Red Team Runs: How others pressure-test plans with simulations that surface gaps and clarify roles across teams.
- Transparency Tools: Sample disclosures, watermarks and audit logs that reassure regulators and reporters alike.
- Proof You’re Protected: The KPIs—from containment time to sentiment rebound—that convince boards the AI spend was worth it.
What if you could run a full focus group overnight—without a live panel of humans in the room? That’s exactly how one global brand pre-tested a launch: feeding concepts into an AI “synthetic panel” that mimicked key segments, surfaced red-flag reactions and suggested tweaks before a media dollar was spent. Now marketing and comms can use the same approach to pressure test ads, townhall messages and crisis posts—cutting guesswork and boosting confidence. Join to learn about:
- Synthetic Focus Groups FAQ: How a global brand modeled personas, ran reactions and scored copy, visuals and timing.
- A/B Testing: Real examples of plugging AI subject-lines and CTA winners straight into paid and owned channels.
- Creative Iteration: How teams are generating and ranking dozens of comms content pieces and ad variants by region or segment—then greenlighting top performers.
- Campaign Rewind: How the team fed past launches back into the model to spot misses and new opportunities.
- Starter Checklist: A framework to pilot your own AI panel—whether you’re in PR, marketing or internal comms.
SPEAKERS
Speakers will be announced soon.
INTERESTED IN SPEAKING?
Please reach out to Director of Event Programming
Alyssa Smith.
WHAT YOU'LL LEARN
- Benchmarks and roadmaps: Pinpoint your org’s AI gaps, then leave with a tailored action plan.
- Agentic playbooks: Connect AI copilots and agents into an end-to-end marketing or comms engine that drafts, distributes and measures for you.
- ROI dashboards: Plug campaign, revenue and risk metrics into a single view the C-suite actually uses and trusts.
- Policy intelligence: Decode the latest U.S. “AI Action Plan,” EU Act and state laws—so you stay compliant, creative and competitive.
- Upskilled teams: Leave with cheat sheets, prompts and even DIY tech-stack maps you can deploy Monday morning after the conference.
- New personal connections: Built into the conference are an abundance of networking and idea-sharing opportunities with fellow attendees and speakers.
PRICING
Join us for the AI Horizons Conference:
| ADVANCED | EARLY BIRD | VIP | REGULAR RATE | |
|---|---|---|---|---|
| Conference All-Access Pass(includes the pre-conference workshops) | ||||
| Standard | $3,495 | $3,595 | $3,695 | $3,795 |
| Nonprofit/Gov/Edu | $3,395 | $3,495 | $3,595 | $3,695 |
| Ragan Insider | $3,345 | $3,445 | $3,545 | $3,645 |
| Conference Registration - Individual | ||||
| Standard | $3,095 | $3,195 | $3,295 | $3,395 |
| Nonprofit/Gov/Edu | $2,995 | $3,095 | $3,195 | $3,295 |
| Ragan Insider | $2,945 | $3,045 | $3,145 | $3,245 |
| Conference Recording On Demand(sent 10-14 days after event ends) | ||||
| Includes pre-conference workshops and conference sessions | $1999 | $1999 | $1999 | $1999 |
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RECHARGE, RELAX & HAVE FUN
Relax on 23 miles of Fort Lauderdale Beach with swimming, water sports, or a stroll along the promenade.
Explore Las Olas Boulevard’s art galleries, boutiques, cafés, and outdoor dining.
Cruise the Intracoastal and New River by boat tour, water taxi, gondola, or sightseeing cruise past Millionaires Row.
Tour the Bonnet House Museum & Gardens for lush scenery and fascinating history.
Enjoy hands-on exhibits at the Museum of Discovery and Science.
Stroll Riverwalk Arts & Entertainment District with museums, theaters, and river views.
Visit the Stranahan House Museum, Fort Lauderdale’s oldest building.
Discover Flamingo Gardens’ botanical gardens and wildlife sanctuary.
Shop for designer deals at Sawgrass Mills, one of America’s largest outlet malls.
EXTEND YOUR STAY IN MIAMI AND EXPLORE ALL THAT THIS VIBRANT CITY HAS TO OFFER:
There are so many exciting things to do in Greater Miami and Miami Beach! The area boasts an array of outdoor adventures including Biscayne National Park (part of the Florida reef), Everglades National Park, Big Cypress National Preserve, and the Fairchild Tropical Garden. Experience the arts and culture scene with the many museums including the Perez Art Museum Miami and the Phillip and Patricia Frost Museum of Science just to name a few. From beaches and forests to a vibrant urban scene, you’ll want to extend your conference stay in the city and enjoy all that Miami has to offer.
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SPONSORS & PARTNERS
Want to become a sponsor? Get in touch with our team to discuss sponsorship opportunities.
WHO SHOULD ATTEND
This conference experience is ideal for business leaders and professionals involved in:
- AI
- Corporate Communications
- Employee Engagement & Culture
- Content Strategy & Creation
- Public Affairs
- Crisis Communications
- Public Relations
- Reputation Management
- Business Leadership
- Brand Management
- Executive Communications
- Issues Management
- Marketing
- Media Relations
- Social Media
- Brand Storytelling
Including:
- Communications Professionals
- Marketers
- HR Leaders
- C-suite executives such as CCOs, CIOs, CFOs and Chief AI Officers (CAIOs)
- Consultants in Digital Transformation and AI
- Data Scientists and Analysts
- Department Heads and Divisional Managers
- Entrepreneurs and Startup Founders
- Innovation and R&D Managers
- Media Professionals
- Policy Makers and Government Officials Involved in AI Regulation
- Investors and Venture Capitalists Focused on AI Innovations
WHO ATTENDS
Communications professionals from these organizations have attended the AI Horizons Conference:
WONDERING IF YOU SHOULD ATTEND?
Here’s what past attendees are saying about Ragan and PR Daily Events!
This is THE place to learn from the best in the industry. The networking amongst the participants is extremely valuable, always sharing best practices.
AI is a scary world, but Ragan broke down how to face the Stephen King-like fears of horror by embracing it with safeguards and rails.
Ragan is one of the few marketing thought-leaders I highly recommend.
A great introduction for anyone looking to introduce themselves to AI tools. It really helps make you feel more comfortable integrating AI into your work and being open to all the amazing possibilities it offers. I left more excited about AI than hesitant to use it.
For communications professionals seeking tangible, actionable takeaways, Ragan events are the gold standard.
Attending a Ragan conference as a communications practitioner is like going to summer camp. You find “your people,” bond, and vow to come back again. I can’t wait until next time!
I like that Ragan provides speakers from a wide variety of fields, but their messages can be applied to all communicators. No matter what you do, you can ALWAYS walk away from a Ragan conference with solid knowledge and advice.
KEEP UP WITH THE LATEST!
The conference fun doesn’t start and stop at the event! Follow us on socials and sign-up for update emails.
Contact us for group rates and share with friends!
