Ragan Premium Webinar
Measurement Webinar: Measuring the Impact of Your Communications
Join us on Wednesday, Oct. 22 for this can’t-miss Ragan Communications webinar that will give you and your team the ability to tackle one of the biggest challenges for comms pros today: understanding data and what to do with it.
Surface-level vanity metrics have lost their shine, AI tools are reshaping the comms tech stack, and leadership teams expect communicators to speak the language of business outcomes. Throughout this fast-paced, 90-minute journey, you’ll learn exactly which metrics deserve your attention now, which ones to leave behind, and how to turn raw data into boardroom-ready narratives. Our experts will walk you through essential KPIs, the latest commtech tools (including smart AI integrations), and practical methods to turn measurement into momentum.
Join us on Wednesday, Oct. 22nd from 2-3:30 PM ET!
Our 1.5-hour program will give you quick insights, helpful strategies and easy solutions for your comms team to implement right away. Join Ragan and our panel of experts as we help you navigate the changing world of measurement and data analytics.
AGENDA
Internal communicators struggle to demonstrate value with quantifiable outcomes. This opening session lays out a roadmap for modern measurement: how to align KPIs with evolving organizational goals, integrate emerging metrics, and make data a driver of strategy. You’ll learn:
- Essential KPIs for 2025 and 2026: From trust and credibility indexes to loyalty scores, employee engagement benchmarks, and measures of social responsibility.
- From sentiment to strategy: How to interpret qualitative and quantitative feedback, and how best to set up two-way communication channels so you can deliver on changes made back to employees.
- Annual surveys: Yes—it’s still critical, but it may be time to revamp. Here’s how to evaluate what questions are still essential, and why.
- Comms-driven actions: How to track the percentage of employees who act after receiving internal messages, and why—including communication gaps or tone shifts preceding spikes in voluntary exits.
Unpack how to frame your data in ways that capture attention, convey urgency, and influence leadership choices. Find out how to present data as a narrative, translate both good and bad news to the C-suite in ways that will address on-the-job challenges, future-proof your organization, and secure your position as a trusted advisor. You’ll learn:
- Storytelling fundamentals: Organizing, formatting, and summarizing data for maximum clarity, including how to filter, clean, and validate your numbers before presenting them.
- Measurement systems: How to create a collaborative approach that defines the right metrics and KPIs to connect employee experience efforts to business goals.
- Design principles for impact: Using information hierarchy, visual clarity, and narrative pacing to make complex findings simple to grasp and easy to act on.
- Executive translation: How to present your KPIs as a strategic narrative that demonstrates ROI of each function to secure continued investment from leadership.
The communicator’s tech stack has expanded, and so have the opportunities to gather and analyze richer data with greater efficiency. This session explores what’s worth your time, budget, and energy now:
- The communicator’s toolkit: A guided tour of emerging AI apps, productivity tools, and analytics dashboards that streamline data collection, analysis, and reporting.
- Platform-based measurement: Making the most of built-in analytics in Microsoft Office, Meta’s Workplace, Google Workspace, and sector-specific platforms.
- AI and data integrity: How to use AI to enhance data clarity and synthesis while avoiding inaccuracies or overcomplication.
- New efficiencies in action: Real-world examples of automation and workflow integration that cut reporting time, improve data quality, and elevate presentation standards.
Join all three of our speakers in this roundtable discussion on measurement, taking audience questions.
Top 3 things you’ll learn:
- How to move beyond prompt-based tools and start deploying agentic AI to handle research, content delivery, and employee engagement workflows.
- How to responsibly generate content at scale—while protecting brand consistency and avoiding ethical pitfalls.
- How AI is changing brand perception and what you can do to stay in control.
| Rates | |
|---|---|
| Registration | $399 |
| Nonprofit/Gov/Edu Registration | $375 |
| Ragan Insider Registration | $349 |
Can't make it on October 22? All attendees will receive a recording of the webinar.
WONDERING IF YOU SHOULD ATTEND?
Here’s what past attendees are saying about Ragan and PR Daily Events!
A great resource that provides unique insights into problems we all face as communicators. Two thumbs up and already looking forward to the next webinar!
Very informative, practical and immediately useful.
Ragan is the absolute best. I have been a loyal follower of their education and resources for years. They have helped improve communication in my company and increase engagement and satisfaction.
Ragan webinars provide professionally engaging and actionable content on a wide range of communication topics.
Ragan webinars are consistently relevant to topics of the day, and presenters always give tactical information that can be applied to most communication job roles.
WHO SHOULD ATTEND?
You should attend this webinar if you spend at least a quarter of your time in any of these areas:
Brand Management • AI Integration • Marketing • Content Strategy • Content Creation • Strategic Communications • Internal Communications • Social Media • Global Communications • Issues Management • Executive Communications • Measurement Communications • Reputation Management • Digital Communications • Public Relations • Media Relations
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