Sports Television Is Fragmenting. Can YouTube TV Keep It Together?
As the TV business America knew for decades began to crumble, YouTube saw an opportunity. People remained interested in linear content, company leadership believed, but…
How to Make Sportico a Preferred News Source on Google
If you want to see Sportico‘s best-in-class sports business reporting and commentary atop your search results, Google makes it simple. You can set Sportico as one of…
Waymo’s Self-Driving Cars Zoom Into the Spotlight at Super Bowl
SAN FRANCISCO — So far, Waymo is winning Super Bowl week. The Google sister company, which offers cab rides in autonomous cars, announced Monday that it had raised…
The 2025 Sports News Cycle, Charted: Data Viz
The news cycle has gotten shorter in the 2020s, in large part thanks to social media and the instantaneous spread of information. Being inundated with content and new…
AI Companies Want to Change How You Buy Tickets
Buying tickets has never been more complicated. Brokers sell tickets they don’t actually own. What appear to be secondary market stubs may actually be coming from…
Sporticast 498: MLB Players vs. Owners, ESPN vs. YouTube TV
On the latest Sporticast episode, hosts Scott Soshnick and Eben Novy-Williams discuss some of the biggest sports business stories of the week, including the aftermath of…
X Games to Experiment With Google ‘AI Judge’ at Aspen Event
Early in his tenure as the CEO of X Games, Jeremy Bloom is ready to show off some new tricks. Bloom and his charges have been preparing an “AI judge” powered by…
Drone Racing League Owner Infinite Reality Inks Google Cloud Deal
Immersive technology company Infinite Reality, which owns the Drone Racing League, announced a five-year agreement with Google Cloud on Thursday as it looks to provide…
Google’s Monopolist Ruling Could Bring Significant Sports Changes
In finding that Google has violated Section 2 of the Sherman Act, U.S. District Judge Amit P. Mehta held Monday that “Google is a monopolist, and it has acted as one to…
Team USA Taps Google as Paris Olympics AI Search Partner
When NBC “chief superfan commentator” Leslie Jones decides to learn about a new sport during her coverage of this year’s Paris Olympics, she will turn to Google Gemini…
Why the Biggest Tech Companies Are Suddenly Streaming Sports
This story appears in Sportico’s Morning Lead newsletter. Click here to sign up and get it delivered straight to your inbox. When it comes to streaming, sports had…
Generative AI Key Piece of Formula E, Google Cloud Partnership
We still don’t know just how valuable so-called generative artificial intelligence—the ability for computer models trained on mountains of human-made content to create…
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