Churn Baby Churn: Penetration of Trad Pay-TV Bundle Drops to 31%
Once a fixture in 90% of all U.S. TV homes, penetration of the traditional “cable” bundle has been whittled down to less than one-third (31%) of the national base, as…
streaming
ESPN Enters Ring in WWE Streaming Lawsuit
It’s not often that sports businesses petition to join lawsuits as defendants in a multimillion-dollar lawsuit, but ESPN has successfully done so. U.S. Magistrate…
NFL’s Down Under Opener Confirms Streamers Are Still Lagging TV
The NFL’s field trip to Australia may have bumped NBC’s annual Kickoff Game to Hump Day, but despite the somewhat unfamiliar launch date, the legacy rights-holder easily…
NFL Fan Streamers Can’t Show Live Games. Enter Animation
As Mike Tirico and Cris Collinsworth called the kickoff game of the 2026 NFL season last week on NBC, more than a dozen Tiktokers, Twitch streamers, X creators and…
NFL 2026: As Netflix Gets More Games, Will It Lose Any Magic?
Now that the NFL, the richest sports league in the world, sits unchallenged atop American sports, that lofty perch raises its own questions: How can you sustain growth…
Amazon Expands Regional Sports Play With 6 NHL Team Deals
Amazon Prime Video announced Wednesday it will be the exclusive local streaming home for six NHL teams beginning this season as sports media titans engage in a new round…
Sports Television Is Fragmenting. Can YouTube TV Keep It Together?
As the TV business America knew for decades began to crumble, YouTube saw an opportunity. People remained interested in linear content, company leadership believed, but…
The NFL Now Owns a Piece of DAZN, Too
DAZN acquiring EverPass means the NFL’s investment arm will become a minority owner in yet another media company. RedBird Capital and the NFL’s 32 Equity founded…
Roku Adds NWSL Games in Expanded Free Streaming Push
After terminating its rights agreement with free streaming platform Victory+, the NWSL has found a new home for its Sunday Night Soccer matches: The Roku Channel, one of…
ESPN Unlimited Turns 1: What We’ve Learned and What’s Next
ESPN is one year into its future. Last August, the company began offering all of its networks directly to consumers for $30/month. In a memo to employees Thursday, ESPN…
NFL’s Preseason Schedule Is Full of Streaming Surprises
Even if NFL preseason games are treated by coaches and stars as—at best—dress rehearsals, fans have shown a hunger to watch. Last year’s nationally televised tune-ups…
NBA Ad Sales Soar to $2.1 Billion in First Season of New Rights Deals
The first season under the NBA’s blockbuster media rights package proved to be a lollapalooza for the league’s distribution partners, as coverage of the 2025-26 campaign…
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