Interest in AI during the shopping process worldwide 2024, by generation

Published by
F. Watty,
Sep 4, 2025

More than ** percent of Generation Z consumers were interested in using artificial intelligence (AI) when shopping. In comparison, around half of the average global consumers were interested in AI involvement while shopping.

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Share of consumers interested in artificial intelligence (AI) during the shopping process worldwide in 2024, by generation

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Release date

November 2024

Region

Worldwide

Survey time period

June 5 to June 21, 2024

Number of respondents

2,721 respondents

Supplementary notes

According to the source, the year of birth of each generational cohort is:

  • Generation Z: born in 1997 or later.
  • Zillennials: born between 1991 and 1999.
  • Millennials: born between 1981 and 1996.
  • Bridge Millennials: born between 1978 and 1988.
  • Generation X: born between 1965 and 1980.
  • Baby Boomers: born in 1964 or earlier.

Zillennial and Bridge Millennial cohorts overlap with other generations.

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Overview

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Categories

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Purchase behavior

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Retail technologies

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Social commerce

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Millennials online shopping behaviorGen Z online shopping behaviorMillennials and health in the U.S.Online shopping behavior in the United StatesMillennials
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