
Physical AI is helping us understand our world — not just automating it
Physical AI that interprets the world through sensor data can help us address global challenges such as supply chain disruptions and labour shortages.
As Co-Founder and CEO of Archetype AI, Ivan Poupyrev is an award-winning inventor, engineer and technical leader with over 20 years of experience at the forefront of interactive technologies. Recognized for his groundbreaking contributions to human-computer interaction and AI development, Poupyrev is a key innovator in advancing AI. He has a remarkable track record of developing technologies that have been integrated into millions of products, having held pivotal roles at Google’s Advanced Technology and Projects, Walt Disney Imagineering Research Division, and Sony Corporate Research Labs in Tokyo. His expertise and forward-thinking approach continue to shape the future of AI and interactive technology. Poupyrev has spoken at TED, where he discussed how everyday objects can transform into computational devices, and at the Digital Orthopaedics Conference on Physical AI. He holds an MSc in applied mathematics and computer science from Moscow Airspace University and a PhD in computer science from Hiroshima University.