When Cole Marshall decided to buy an empty lot and build a house, one of his top priorities was getting fast and reliable Internet service.
Marshall says he received assurances from Charter, the local cable company, that he could get Internet access to his home in Wisconsin. There was also a promise of relatively fast DSL, with telco Frontier Communications telling him it could provide 24Mbps download speeds, he told Ars.
As it turned out, neither company could deliver. Once the house was built, Charter would only offer service if he paid $117,000 to cover the cost of extending its network to his new home. Frontier does provide DSL Internet, but only at slower speeds of up to 3Mbps downstream and 1Mbps upstream.
Marshall, who works at home as a Web developer, subscribed to Frontier and struggles with his Internet connection daily.
“Cable was always available everywhere I lived, and I never thought moving just a little bit out of the city would mean I’d get hardly anything,” Marshall said.
Charter and Frontier both oppose the building of a citywide municipal fiber network that could eventually save Marshall and others from poor connectivity.
Broken promises
Marshall had been looking for land to buy starting in 2012, and found the nearly 1-acre lot he’d ultimately purchase in 2013. The property is just outside the city limits of Sun Prairie, a city of about 30,000 residents, but has a Sun Prairie address and zip code. “We’re surrounded by fields, so technically you’d call it rural,” Marshall said. The city is expanding, though, and “eventually there’s going to be plenty of houses.”
Despite not being in a densely populated area, Marshall said the lot was advertised as “cable-ready.” Before committing to the purchase, Marshall said, “I looked on Charter’s website, and I typed in the address of the lot, and it said, ‘yep, we can service you.’”




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