Tech
How FitGrid Helps Gyms Halt Churn and Benchmark Performance
With standardized benchmarks and market-wide intelligence, FitGrid helps operators understand where they stand and what to do before members disappear
ATN Insights: How AI Is Changing the FitTech Debate
AI-assisted custom software development helps operators increase personalization and iterate faster.
How Keepme Helped Club4 Increase Sales Without Expanding its Team
After leveraging the Nova sales agent on Keepme's Antares platform, Club4 Fitness transformed overnight inquiries into booked tours, stronger conversion rates and fuel for growth
ABC Fitness Acquires Agentic AI Platform Used by Gold’s Gym, UFC Gym
The acquisition of Replify comes as the fit tech giant doubles down on its goal of providing tools that allow gym operators to embed AI into their workflows
AI Is Taking Over Fitness & Wellness Content, Sparking Misinformation Concerns
Much of the social media content telling people how to train, eat and better manage their bodies is AI-generated rather than created by a qualified human. Some users have almost no way to tell the difference
Fit Tech Giant Outlines How Brands Can Go From AI Curious to AI Capable
As AI adoption accelerates across fitness and wellness, the real differentiator is no longer whether companies use artificial intelligence, but how thoughtfully they implement it
iFIT Brings AI Personal Trainer to Samsung Galaxy Devices
Through the expanded partnership, iFIT's AI-powered personal trainer will use Galaxy health data to deliver personalized workouts and adaptive weekly training plans
Equinox, Aescape Launch Pre and Post-Workout Massage Series
Proof that AI and human expertise can work side by side? Aescape and Equinox are folding robotic massage tech into the club's coach-led fitness programming
Some of the World’s Best Athletes Wear Whoop. Its New CMO Is After Everyone Else
Dirk-Jan “DJ” van Hameren, Nike's ex-marketing chief, speaks to ATN about how Whoop's history with athletes and high-performers gives the wearable maker credibility as it looks to bring more people into the world of wearables
Sequel Brands Launches AI-Powered Digital Wellness Platform
The sixth brand from Anthony Geisler's new fitness and wellness company, Move uses AI-powered coaching to deliver personalized workouts, recovery guidance and daily accountability for $5 per month
