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Amazon Brand Registry
Launch your brand with Amazon
Enrol your brand in Amazon Brand Registry to start unlocking a suite of brand-building tools and protection benefits.
Get up to 10% back on branded sales
We invest in new brands at Amazon. Enrol your brand in Amazon Brand Registry to take advantage of the following:
10% back on your first £40,000 in branded sales, then 5% back through your first year until you reach £800,000
£160 credit for Amazon Vine to help generate trusted customer product reviews
Why Amazon Brand Registry?
Amazon Brand Registry is a free programme that helps you protect your intellectual property (IP), manage your listings and grow your business – whether or not you sell in the Amazon store.
Secure your brand
Detect and report suspected IP infringement with our powerful tools. Accurate submissions drive our feedback loops to block violations automatically – before they impact your brand or customers.
Improve the customer experience
We combine your product information with our automated protections and machine learning to help prevent inaccurate listings. You can also use brand tools to add enhanced content to your product detail pages.
Monitor your progess
Keep an eye on key metrics related to customer searches for your brand and products. You can also track protection metrics – both Amazon’s efforts and yours – in real time across all our stores.
“Amazon Brand Registry has been a huge leap forward for Casio in protecting our intellectual property. The response time has been lightning fast and the team assigned to this programme are incredibly knowledgeable and efficient. Thank you, Amazon."
“P&G was very pleased to be invited to be an early adopter of Amazon Brand Registry. We believe that Amazon Brand Registry will continue to help as we collaborate with Amazon to protect our brands and our consumers online.”
Join our growing list of enrolled brands
Enrol your brand with Amazon
Enrol your brand with Amazon – or get help with your intellectual property (IP) so you’re ready to enrol.
Brand Registry
Start your brand’s Amazon journey by enrolling it in Amazon Brand Registry for free. After enrolling, you become eligible to activate a suite of brand-building tools and protection benefits. You can enrol your brand even if you don’t sell in the Amazon store.
You only need to meet two basic requirements:
You only need to meet two basic requirements:
Brand name and logo: Have your brand name, or a logo that includes your brand name, permanently affixed to your products or packaging.
Trademark: Have a pending or registered trademark for your brand name or logo that’s issued by the designated government trademark office of a country with a corresponding Amazon store.
During enrolment, you’ll create a Brand Registry account and provide detailed information about your intellectual property and products, which helps us understand and safeguard your brand.
IP Accelerator
Don’t have a trademark for your brand name or logo? The Amazon IP Accelerator programme can help connect you with Amazon-vetted legal service providers who are ready to take you through each step of the trademarking process.
Protect and grow your brand with Amazon
After enrolling your brand in Amazon Brand Registry, you can start activating a suite of protection benefits and exclusive tools that can help grow awareness, improve consideration, increase conversion and build loyalty for your brand. Each benefit is available on the Build Your Brand page in Seller Central.
You’ll unlock services to help you:
You’ll unlock services to help you:
Optimise listings and kickstart reviews
A+ Content
Improve your listings with videos, enhanced images, product-comparison charts and more.
Basic A+ Content can increase sales by up to 8% – and well-implemented Premium A+ Content can increase sales by up to 20%.1
Amazon Vine
Build trust by generating high-quality product reviews from Amazon’s trusted network of Vine Voices.
Customer Reviews
Uncover insights and improve your products by tracking reviews and responding to customer concerns.
Did you know?
Amazon Brand Registry can help increase the accuracy of product listings
Amazon Brand Registry puts additional protections in place to help safeguard your brand’s product information. That can mean more accurate listings and an improved customer experience.
Delight customers with great deals
Subscribe & Save
Provide discounts to subscribers and boost your brand with repeat sales.
Subscribe & Save products with a 10%-15% discount can drive up to a 1.8x increase in conversion on average.1
Brand Tailored Promotions
Encourage sales by creating exclusive discounts tailored to recent, repeat, or high-spend customers, plus other audiences.
Virtual Bundles
Group and sell multiple products in one listing to make it easier for customers to buy more from your brand.
Access exclusive advertising opportunities
Brand Stores
Differentiate your brand by designing your own free storefront – no coding experience required.
Shoppers who visit a Store during their shopping journey purchase 53.9% more frequently, have a 52.1% higher add-to-basket rate, a 42.4% higher average selling price and a 71.3% higher average order value compared to those who do not visit a Store. 2
Sponsored Brands
Drive discovery with cost-per-click ad campaigns featuring multiple products from your brand.
Sponsored Display
Showcase your products with cost-per-click ads optimised by machine learning for display across and beyond Amazon.
Posts
Post engaging content at no cost in organic shopping feeds across the Amazon store.
Amazon Live
Develop livestreams and real-time shopping experiences in partnership with relevant talent.
Make data-driven business decisions
Manage Your Experiments
Test and optimise content for your product listings to drive more clicks, basket adds and sales.
Knowing what content drives conversion and implementing changes to your listings based on optimised content can increase sales by up to 25%.1
Brand Analytics
Analyse trends in customers' searches, purchases and more to inform your selling strategy.
Amazon Attribution
Measure and optimise the impact of your non-Amazon marketing on your Amazon sales.
Brand Metrics
See how effective your brand ads are in reaching new and existing customers.
Brand Referral Bonus
Earn credits from your non-Amazon marketing efforts while improving your advertising return.
Protect your brand
Transparency
Use unique serial codes to stop counterfeits and improve customer engagement with authenticated items.
Over 1.6 billion product units have been protected with Transparency.3
Report a Violation
Detect and report suspected IP infringement. Each report helps strengthen our automated protections.
Project Zero
Drive counterfeits to zero with the ability to block and remove listings immediately.
Counterfeit Crimes Unit
Work with law enforcement and our global team to stop bad actors and hold them accountable.
Brand Protection Report
Read about our latest innovations in helping prevent counterfeit products from reaching customers.
Frequently Asked Questions
Don’t see your question below? See our other Brand Registry FAQs (log-in required).
What are the full requirements for enrolling a brand in Brand Registry?
To enrol in Brand Registry:
- You must have a brand name, or a logo that includes your brand name, permanently affixed to your products or packaging. During enrolment, you will need to provide images that show your brand name or logo on your products or packaging.
- You must have an active, registered trademark or a pending trademark application for your brand name or logo that’s issued by the designated government trademark office of a country with a corresponding Amazon store. In some cases, you may also enrol with a pending trademark registration. See country-specific requirements (log-in required).
- You must be the trademark owner. If you are an authorised agent, have the trademark owner enrol the brand, then add you as an additional Brand Registry account user.
- The trademark for your brand must be in the form of a text-based mark (word mark) or an image-based mark with words, letters or numbers (design mark). Note that trademarks can have different classifications based on their issuing trademark office.
- Your trademark text must match the brand name on your Brand Registry application. If your trademark is an image-based mark with words, letters or numbers, you will need to upload a copy of the image during enrolment. It should match your trademark record exactly.
- You must have the trademark registration or application number provided by the designated government office.
- You must have a list of product categories in which your brand should be listed.
- If you have a Seller Central or Vendor Central account, use the same username and password to create your Brand Registry account.
Do I need to create multiple Brand Registry accounts if I sell in more than one country?
No. You can create a single, global account with Brand Registry. During enrolment, you’ll only be able to select a single country-based trademark office. But you’ll be able add trademarks for the offices of other countries after your enrolment has been approved. We recommend submitting trademarks for each country-based Amazon store that you want to sell in.
Can I enrol more than one brand?
Yes. After enrolling your first brand, you can enrol additional brands from your Brand Registry homepage by clicking Enrol a new brand.
I’m trying to enrol in Amazon Brand Registry. Why am I receiving an error message?
See our list of error messages, explanations, and next steps (log-in required).
How do I view or edit my Brand Registry application?
To view the status of an application, visit the Brand Applications page. You can also edit an application that you haven’t yet submitted, add documents to a submitted application, or copy and correct a rejected application.
Can I provide others with access to the Brand Registry portal?
Yes. After enrolling your brand in Brand Registry, you’re automatically assigned the roles of ‘rights owner’ and ‘administrator’. You can invite additional users to your brand and assign them roles.
Can I add a new trademark for a brand I’ve already enrolled?
Yes. Follow these steps:
- Click Manage in the Brand Registry main menu, then click Manage intellectual property.
- Select the brand name from the drop-down menu, then click Connect a trademark.
- For a single trademark, enter the required trademark information, then click Connect trademark.
- For 10 or more trademarks, click Connect multiple trademarks, download the template, enter the required information, then upload your completed template.
What are Amazon’s policies on intellectual property and brand names?
Review our Intellectual Property Policy for Sellers and the Amazon Brand Name Policy.
How can I report policy violations or other forms of abuse not related to intellectual property?
You can use the Report abuse tool to report inaccurate listing information, violations of Amazon policy and other issues. To access the tool, log in to Seller Central and use the main menu to select Performance, then Account Health. On the Account Health page, select Report abuse. If you don't have access to Seller Central, you can report issues using Brand Registry Support. Log in to your Brand Registry account and select Contact us from your homepage, then select Report a marketplace policy violation.
Amazon also provides a publicly available form for reporting alleged intellectual property infringements such as copyright, trademark and patent concerns.
Amazon also provides a publicly available form for reporting alleged intellectual property infringements such as copyright, trademark and patent concerns.
The current Administrator has left the company or is no longer associated with the brand. How can I update the Administrator?
If there are no active Administrators for the brand, there are two ways to request access to the brand.
Option 1: If you have at least one other brand that is already enrolled in Brand Registry and you can access the Brand Registry portal, then you can submit your request via Brand Registry Support. Select Update brand ownership as the topic. Your request will be reviewed, and you'll receive a response accordingly.
Option 2: You can attempt to apply for Brand Registry with the same trademark number as a currently enrolled brand. Once you enter the already registered trademark number, a warning will appear, offering a link to a form for sharing your contact information. Click the link to access the Share Contact Information form. At the bottom of the form, there’s a link available only for eligible users, leading to an Appeal Submission form. If your appeal succeeds, you'll be added to the brand with the Administrator and the Rights Owner roles.
Option 1: If you have at least one other brand that is already enrolled in Brand Registry and you can access the Brand Registry portal, then you can submit your request via Brand Registry Support. Select Update brand ownership as the topic. Your request will be reviewed, and you'll receive a response accordingly.
Option 2: You can attempt to apply for Brand Registry with the same trademark number as a currently enrolled brand. Once you enter the already registered trademark number, a warning will appear, offering a link to a form for sharing your contact information. Click the link to access the Share Contact Information form. At the bottom of the form, there’s a link available only for eligible users, leading to an Appeal Submission form. If your appeal succeeds, you'll be added to the brand with the Administrator and the Rights Owner roles.
Launch your brand with Amazon
Enrol your brand in Amazon Brand Registry to become eligible to activate a suite of brand-building tools and protection benefits.
1Amazon internal data
2Amazon internal data, August 2024
32024 Amazon Brand Protection Report
2Amazon internal data, August 2024
32024 Amazon Brand Protection Report
