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Launch Your Pet Food brand on Amazon UK
Fast, Simple, Profitable
Pet foods
How to Sell Pet foods on Amazon UK
A Step-by-Step Guide
The Pet Food Opportunity on Amazon UK
The UK pet food market is thriving, presenting a promising opportunity for online sellers. Valued at approximately £4.1 billion in 2024, it continues to grow despite economic challenges. Pet ownership is at an all-time high — an estimated 17.2 million UK households (about 60%) own pets, collectively caring for around 36 million animals.
This large customer base has a strong demand for pet supplies and nutrition. Notably, Amazon UK’s pet food sales have surged in recent years; one analysis found Amazon’s pet food revenue grew by 67% over a two-year period, reaching roughly £138 million per year. These trends underscore a substantial and still-expanding market for pet food sellers on Amazon UK.
This large customer base has a strong demand for pet supplies and nutrition. Notably, Amazon UK’s pet food sales have surged in recent years; one analysis found Amazon’s pet food revenue grew by 67% over a two-year period, reaching roughly £138 million per year. These trends underscore a substantial and still-expanding market for pet food sellers on Amazon UK.
Selling pet food through Amazon allows you to tap into a vast online shopper base and benefit from shifting consumer purchasing habits.
Online channels are increasingly popular for pet owners, with 58% of British pet owners saying they shop online to save trips and find better prices.
Amazon’s marketplace enables you to reach tens of millions of shoppers across the UK without needing a physical store. In essence, the combination of a booming pet population and growing e-commerce adoption makes Amazon UK an ideal platform to launch or expand your pet food business.
Tap Into the Growing Online Pet Food Market
The UK pet food market is booming, with the average volume per person set to reach 17.3kg in 2025 [Statista]. Pet owners want convenience, premium products, and niche diets—and they’re buying them online.
By selling on Amazon, you meet this demand while reaching millions of customers nationwide. From heavy bags of dog food to organic treats, your products become part of the everyday shopping journey for pet parents who treat their animals like family.
Amazon gives you the reach, data, and tools to scale faster—helping you refine products, understand customer needs, and build loyalty on the most trusted platform for pet supplies.
Now is the time to take your pet food business online and capture the demand.
By selling on Amazon, you meet this demand while reaching millions of customers nationwide. From heavy bags of dog food to organic treats, your products become part of the everyday shopping journey for pet parents who treat their animals like family.
Amazon gives you the reach, data, and tools to scale faster—helping you refine products, understand customer needs, and build loyalty on the most trusted platform for pet supplies.
Now is the time to take your pet food business online and capture the demand.
Compare estimates by fulfilment methods
Calculate fees, costs, and revenue for a current or future product, comparing Fulfilment by Amazon (FBA) and your own fulfilment method:
- Open the Revenue Calculator.
- Search the Amazon catalog for a product or define one using dimensions, weight, category, price, and shipping charges.
- Review and adjust entries for Amazon Fulfilment and Your fulfilment to calculate - and recalculate - fees, costs, and revenue.
Business Planning Tips for Pet Food Sellers
Planning is crucial for success when starting to sell pet food on Amazon UK. Here are some key business planning tips:
Step 1
Identify your target market and niche:
Decide which pets and owners you will serve. Dog and cat food make up the bulk of demand (with roughly 13.5 million dogs and 12.5 million cats in UK homes), but there are opportunities in other pet categories too (birds, small mammals, etc.). Determine if you’ll focus on a specific niche — for example, premium dog nutrition, raw cat food, or specialty diets for puppies, seniors, or particular breeds.
Step 2
Develop a quality pet food product selection:
Whether you are reselling popular brands or launching your own pet food brand, ensure your products meet high quality and safety standards. Emphasize unique selling points — such as natural ingredients, vet-approved recipes, or UK-sourced ingredients — to stand out from competitors.
Step 3
Source and manage your supply chain:
Identify reliable suppliers or manufacturers and secure contracts early to avoid stockouts. Ensure packaging is sturdy and suitable for shipping. If you use Fulfilment by Amazon (FBA), consider how to palletize and store bulk stock efficiently.
Step 4
Price your pet food products competitively:
Research current competitors at Amazon UK prices, factor in Amazon’s fees, and offer competitive pricing while maintaining healthy margins. Multi-pack discounts, bundle offers, or Subscribe & Save options can help attract price-conscious customers.
Step 5
Plan for customer service and reviews:
Provide prompt responses to shopper questions and address any issues quickly. Encourage early customer reviews to build trust and credibility, as pet owners often rely on peer recommendations when trying new products.
Example: Fees Breakdown for Pet food*
Selling price:
Referral fee (15%):
FBA fulfillment fee (standard parcel 1.9kg):
Storage fee:
£15
£2.25
£3.48
£0.12/month
* These are rough estimates and actual costs and margins can vary significantly based on specific products, competition, and other factors. Storage fees can vary based on product size and time of year. The profit margins are approximate ranges after accounting for the main Amazon fees.
Navigating the UK's Pet Food Regulations
Before selling pet food in the UK, you must ensure full compliance with UK regulations. Register your business as a feed business with your local authority (Trading Standards) — this is a legal requirement if you make,sell, or even store animal feed, including pet food. Once registered, you are considered a Feed Business Operator and must adhere to hygiene, traceability, and record-keeping standards.
Follow UK pet food labelling rules carefully. Labels must include clear, accurate, and non-misleading information about the product’s nature, quality, ingredients, feeding guidelines, analytical constituents (like protein and fat percentages), additives, and a batch or lot number for traceability. A statutory statement and best-before date must also appear on all pet food packaging.
If you manufacture or import pet food, especially products containing ingredients of animal origin, you may need approval from the Animal and Plant Health Agency (APHA). Home kitchens cannot typically be used for commercial pet food production due to food safety rules. If you import products, ensure compliance with all required documentation and health certifications.
Prioritizing compliance not only keeps you legally protected but also builds customer trust, positioning your brand as a responsible and reliable choice.
64% of our pet products customers agree that they are willing to switch brands for better prices.
Follow UK pet food labelling rules carefully. Labels must include clear, accurate, and non-misleading information about the product’s nature, quality, ingredients, feeding guidelines, analytical constituents (like protein and fat percentages), additives, and a batch or lot number for traceability. A statutory statement and best-before date must also appear on all pet food packaging.
If you manufacture or import pet food, especially products containing ingredients of animal origin, you may need approval from the Animal and Plant Health Agency (APHA). Home kitchens cannot typically be used for commercial pet food production due to food safety rules. If you import products, ensure compliance with all required documentation and health certifications.
Prioritizing compliance not only keeps you legally protected but also builds customer trust, positioning your brand as a responsible and reliable choice.
64% of our pet products customers agree that they are willing to switch brands for better prices.
Marketing and Optimising Your Pet Food Listings on Amazon
To stand out in the pet food category on Amazon, you need strong, well-optimised product listings. Here’s how:
Create keyword-rich titles and descriptions to make your product easier to discover
Include important details like species, life stage, main ingredients, and special features (e.g., “Grain-Free Dog Food with Chicken for Small Breeds”). Use bullet points to highlight benefits and make key details easy to scan.
Use high-quality images and videos
Upload clear, high-resolution photos of the product packaging, the food itself, and the nutrition label. Consider adding a short video to further engage shoppers.
Highlight trust factors that convince buyers on the edge
Mention any vet approvals, certifications, or unique selling points. If eligible, use Amazon Brand Registry to create enhanced A+ Content that tells your brand story with rich visuals.
Use reviews and Q&A to unravel insights
Encourage happy customers to leave reviews, and respond promptly to any customer questions. Positive feedback boosts your credibility and influences buying decisions.
Use Amazon Advertising tools
Sponsored Products, Sponsored Brands, and Sponsored Display ads can help increase visibility. Test different keywords and monitor performance to optimise your ad campaigns.
Run promotions and deals
Offer coupons, Lightning Deals, or discounts through Subscribe & Save to entice new customers and build recurring sales.
Final Thoughts
Selling pet food online with Amazon UK is a rewarding opportunity if you combine market insight, careful planning, and effective use of Amazon’s tools. Stay compliant, focus on quality and customer trust, and adapt to trends and shopper preferences. With dedication and the right strategies, you can build a thriving pet food business that helps pet owners across the UK provide the best for their beloved animals.
