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Digiday+ Research
Original research, charts and in-depth reports based on unique data collected from our proprietary audience of publisher, agency, brand and tech insiders.
Digiday Media Agency Report 2025: How clients are experimenting and spending — from AI to tariffs
Digiday’s 2025 Media Agency Report examines the current and future state of media agencies, from the perspective of total client spending and spending by media channel. It also delves into the impact of agentic AI on the agency landscape.
October 2, 2025
