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Discovery Channel (Flanders)

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Discovery Channel
CountryBelgium
Broadcast areaBelgium
NetworkDiscovery Benelux
Programming
LanguageDutch
Picture format1080i HDTV
(downscaled to 16:9 576i for the SDTV feed)
Ownership
OwnerSkydance Corporation
Sister channelsDiscovery HD Showcase
Animal Planet
Investigation Discovery
Discovery World
Discovery Science
TLC
French Discovery
History
Launched1 October 2009; 17 years ago (2009-10-01)
Replaced
Links
Websitewww.discovery.nl/be

Discovery Channel (often referred to as simply Discovery) is a television channel which broadcasts to the Flemish market.

The channel launched on the analogue network of the major Flemish cable company Telenet on October 1, 2009.[1] Prior to that the Dutch version of Discovery had been available digitally in the area.[2] The launch increased Discovery's reach in the Flemish region to 2.4 million households.[3]

The launch of Discovery Channel on Telenet coincided with a major shift in the Telenet analogue offer, which also saw the launch of EXQI Plus and vtmKzoom.[4][5]

Advertising sales for the channel was initially handled by the established Belgian channel Vitaya.[6] At launch, hope was expressed that the channel would eventually carry original Flemish content.[7] In 2010, Vitaya was bought by Vlaamse Media Maatschappij, owners of the leading TV channel in Flanders. As a result, Discovery Channel Vlaanderen would handle its own ad sale from January 2011.[8] The ad sales were later taken over by SBS Sales Belgium.

Before the launch of Discovery Channel Vlaanderen, Discovery Channel Nederland was available for digital subscribers. A Flemish version of TLC, TLC Vlaanderen, was launched in 2015.[9]

References

[edit]
  1. ↑ "Discovery Networks lanceert Vlaamse Discovery Channel" (PDF) (Press release). Discovery Networks Benelux. August 12, 2009. Archived from the original (PDF) on July 24, 2011.
  2. ↑ "Discovery Channel Vlaanderen vanaf oktober nieuwe afsplitsing van Discovery Channel Nederland". DutchMedia. August 13, 2009. Archived from the original on October 4, 2011. Retrieved September 25, 2009.
  3. ↑ "Flemish launch for Discovery Channel". C21Media. August 13, 2009. Archived from the original on June 12, 2010. Retrieved September 25, 2009.
  4. ↑ "METTEZ LES NOUVELLES CHAÎNES SUR VOTRE TÉLÉVISEUR" (PDF). Telenet. Archived (PDF) from the original on 2009-10-07. Retrieved 2009-10-02.
  5. ↑ "Discovery adds analogue footprint in Belgium". Broadband TV News. October 2, 2009. Archived from the original on March 4, 2012. Retrieved October 2, 2009.
  6. ↑ "Vitaya to sell Flemish Discovery airtime". broadbandtvnews. September 22, 2009. Archived from the original on September 24, 2009. Retrieved September 25, 2009.
  7. ↑ "EXQI Plus, vtmKzoom en Discovery Channel op de kabel". HLN. September 28, 2009.
  8. ↑ Discovery Channel neemt regie in eigen handen, MediaSpecs, 8 December 2010
  9. ↑ TLC breidt ook naar Vlaanderen uit Archived 2017-06-10 at the Wayback Machine, TotaalTV, 23 Januari 2015
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